Web-brutalism is a movement that provokes creativity and diversity against to standardization in the world of web. It has led to homogenization of UX web world of which importance has started to be understood in digital product world since the early 2010s. It caused to swarm with carbon copy sites of internet since UX rules are given as the excuse. Have to read first https://medium.com/@sinanozdemir/web-brutalism-ugly-is-the-new-black-dbe1bde4a780

1. WEB
BRUTALISM
But you have
to read
first:
https://medium.com/
@sinanozdemir/web-brutalism-
ugly-is-the-new-black-
dbe1bde4a780

3. design
domitaded
by
GOOGLE
MATERIAL
DESIGN
APPLE
IOS
DESIGN
MICROSOFT
FLUENT
DESIGN

4. there was
something
weird
happenedPascal
Deville
Creative
Director of
Freundliche
Grüsse The designers apparently work hard
and enthusiastically to abandon a
sense of popular aesthetics,
creating something that is
originally ugly

5. Brutalist Websites
–
In its ruggedness and lack of concern to look comfortable or easy, Brutalism can be
seen as a reaction by a younger generation to the lightness, optimism, and frivolity
of today's webdesign.
–
Katrine Mehl Building Kitkat Pecson

6. /ˈbruːt(ə)lɪz(ə)m/
Brutalism
Why do they call it brutalism?
béton brut + al -ism
rawconcrete

7. Brutalism is a post-war
architectural style that
descended from high modernism
and was most popular during
the 1950s to the mid-70s.
Boston City
Hall, Boston,
Massachusetts
USA,1968

8. High Modernism: the
architectural trend that started
in the early 20th century with
minimalism, Bauhaus, van Der
Rohe, on down to Le Corbusier.
sleek lines
little embellishment
grandiose structure
Philippine
International
Convention
Center, 1976

9. Brutalism took
the idea of
unity of form
and sleek
futurism even
further.
———
Brutalism went
one step
further by
minimizing or
even outright
eliminating
them.
Centro de
Exposições,
Salvador,
Bahía, Brazil,
1974

10. Le
Corbusier
Corbusier called his designs
MACHINES FOR LIVING INActually not necessarily for living in.

11. usually formed
with repeated
modular
elements
contrasting
dramatically
ugly&
rough
structural
components
should be
made visible
Orange County
Offices and
Court House,
Goshen, NY,
US, 1967
Concrete
is used for
its raw

12. Le Corbusier,
Cité radieuse
de Marseille
France 1952
Brutalism was anti-bourgeois
movement and represented a
rejection of bourgeois
comforts and pretense.
The movement emphasized the
valuation of existing
materials

13. Web brutalism is reaction
by a younger generation to the
lightness, optimism, and
frivolity of today’s Web design.
Main goal is shakes
designers out of our comfort
zones.

14. The Internet is becoming an
increasingly homogenised space.
Bland and inoffensive.
The Internet is Coldplay.

15. UXdesign is not a design style

16. DESIGNshould be unashamed
CREATIVITYmeans achieving something new which did not previously exist.

17. usually formed
with repeated
modular
elements
contrasting
dramatically
ugly&
rough
structural
components
should be
made visible
Orange County
Offices and
Court House,
Goshen, NY,
US, 1967
Concrete
is used for
its raw
Ultra basic
design
elements
Hand coded
HTML
without any
library
90’s motifs
and animated
gif image
usage
Intentionally
selected
random
layouts
radical
aesthetic

18. park UX

19. keep basic and rough

20. redefinition of aesthetic

21. is the
90s
coming
back

22. The Corruption Converter from Brazil

23. Spectral interactive specimen from France

24. Democratising Tomorrow's AI from Denmark

25. www.cosstores.com

26. cosstores.com

27. moma.org

28. Drudge Report

29. Kanye West

30. bloomberg.com

31. bloomberg.com

32. Boring one brutalist version

33. Boring one brutalist version

34. Boring one brutalist version

35. Boring one brutalist version

36. WHAT
ARE
YOU
DOING
NOW

37. thank
you