The Digital world is changing. This is overtly evident whether you agree or not.In an era of digitalization there is a scantiness of knowledge about the upcoming booming branch of marketing - DIGITAL MARKETING.
After so much of contemplation and flashing to bridge the gap the idea of SIMPLY DIGITAL popped in, a joint initiative by alumnus of IIT and IIM mentored by expert Digital Entrepreneurs.
It is an effort to provide the most updated knowledge about the ever changing dynamic digital world, trying to perfect the gap between you and the digital world.
Simply Digital is an initiative which emanated in APRIL 2015 and is now one of the leading Digital Marketing Institutions in Delhi and NCR.
2. INTRODUCTION
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Freelancing
Affiliate Marketing
Working Professionals
Entrepreneurship
IIT-IIM Faculty
Team of Digital Start-ups
Pre-reads & Post-reads
Job Placement Assistance
Opportunity with Digital Marketing
We believe that real digital learning is more than technical jargons, complicated codes and confusing theories. So, follow our
pre-built learning pathways to learn how to build and optimize digital assets, market your products and services online, build
reputation online, generate business leads,analyze and take corrective measures. We tell you the tools and the tricks of the
trade. We cover the fundamentals of using various online platforms like search engines, social media, e-mail marketing,
online advertising and mobile marketing. Most importantly, we start from where you are and then bring you to the level
where the experts are. After all, it’s not rocket science and you don’t have to be an Einstein to master it. Just have faith in
yourself and the confidence in us.
LEARN WHAT YOU WANT, THE WAY YOU WANT
7 Google Certifications
Our Courses
Digital Marketing Big Data & Analytics
Simply Digital is a new-age Digital School founded by the alumni of IIT & IIMs along with digital
start-up entrepreneurs. It endeavors to simplify Digital Training. Simply Digital offers customized
courses for Corporates, Institutions, Professionals, Entrepreneurs, Job Seekers and Students.
Simply Digital offers a range of Customized Programs imparting practical knowledge earned by
its founders as they built their own funded start-ups. The strong Faculty & Mentors comprise a
unique blend of young Digital Entrepreneurs and experienced Corporate Professionals. Simply
Digital is a Google partner group company with Google certified trainers.
Building Business
3. Fundamentals and Core Objectives of Marketing
Significance of Digital Marketing
In-depth knowledge of Marketing Procedure
Differences between traditional and digital marketing
Grasping the basics of Digital Marketing procedures
Ÿ Understanding the meaning of visibility and its different dimensions
Ÿ How can visitor’s engagement be built?
Ÿ Tips to bring inbound and outbound targeting traffic
Ÿ Understanding the concepts of leads generation
Ÿ Importance of retention in digital marketing
Ÿ How can Performance Evaluation be built and improved?
Overview of
Digital Marketing
Ÿ Website planning & conceptualization
Ÿ Understanding websites, domain names and domain
extensions.
Ÿ Web servers & web hosting
Ÿ Integrating web performance and functionality
Website wireframes
Ÿ Contemporary website designing. Clutter-breaking User
Interface (UI) & User Experience (UX).
Ÿ Different types of websites – web, mobile, responsive,
parallax, static & dynamic
Ÿ Html & CMS
Ÿ Top tools to evaluating
Website Planing
& Creation
4. Ÿ Incorporating Off Page Optimization through
Ÿ Local SEO
Ÿ How to differentiate between different types of keywords
Ÿ Tips for using SEO promotion techniques
Ÿ How to select the right plug-in for word press and other CMS
Ÿ Link Juice: Its Significance and utility
Ÿ Highlights & understanding Google Panda Algorithm, EMD Update and Google Penguin
Ÿ Top tools to evaluate SEO performance
Assignments
Ÿ Keyword planning, optimization & density
Ÿ Optimizing the content with the right keywords
Ÿ Planning the content calendar
Ÿ Internal linking
Ÿ Creating Title Tags, Meta Tags & H1 for SEO
Ÿ Use of HTML in website creation
Ÿ Website verification and Google Webmaster
Ÿ Creation of Website’s Site Map
Ÿ Use of FTP
Ÿ Website speed optimization
Ÿ Optimizing the website for crawling & indexing
Ÿ What is Anchor text
Ÿ Url code & url optimization
Ÿ Alt Tags for images
Ÿ Domain authority: Understanding the basic concepts
Ÿ How to increase your Page Rank
Ÿ Use of back links
Ÿ Link Building and their importance
Ÿ Content dissemination
Ÿ Use of social media in Link Building
Ÿ Info graphics, podcast & video
Ÿ What is Page Authority & Link Juice
Ÿ Understand how Google places optimization as well as using citation, classifieds, H Card
and NAP
Ÿ The meaning and utility of SEO
Ÿ Grasping the basics of how search engines work
Ÿ Understanding different types of search engines and their
scope
Ÿ Evaluating the target niche
Ÿ Using the right keywords for the correct traffic generation
Ÿ Traffic growth hacking
Ÿ Researching the keywords: in-depth arithmetic
Ÿ On Page Optimization
Search Engine
Optimization
6. Get started with Google analytics
Generate detailed statistics for your website
Measure conversion and sales
Track search engines and social networks
Analyze display advertising, pay-per-click networks and
email marketing
Integrating adwords and analytical account
Link tagging: Basic of set-up procedure
Viewing customized reports
Implementing corrective actions
Google Analytics
Ÿ Understanding Social Media
Ÿ Different types of current social media paradigms
Ÿ How to use social media for marketing and advertising
Ÿ Facebook Marketing: Differences between personal and
business page, increasing likes and shares, building fan-
engagement, Facebook advertising, Case Studies and use of
3rd parties.
Ÿ Facebook Insights (Analytics), Facebook Case Studies,
Power editor tool.
Ÿ Facebook Practical Session: Facebook advertisement,
Payment Module, CPC, CPM, CPA, Conversion Tracking of
Facebook.
Ÿ Linked In Marketing: Differences between company and
individual profiles, marketing through Linked In groups, tips of
Linked In advertising and increasing ROI.
Ÿ Twitter Marketing: Measuring influence and increasing
followers, tips and tricks of online marketing with twitter, using
the right tools and Case Studies, twitter advertising, Hashtags
and trends, Understanding the influencers and industry
leaders of niche.
Ÿ Twitter Case Studies, Tools for twitter marketing.
Ÿ Video Marketing: Tips, trends, strategies and best practices
for creating video campaigns, using YouTube for business
growth, creating Video ADgroups, utilizing the right target
options and bid strategies, Intro to viral video, Building viral
video and its case studies, Creating Youtube Channel,
Youtube video marketing strategy : Pre AD role, Post AD role
and Mid AD role, True View Ads- Instream Ads, Display,
Creating a video AD groups.
Website Planing
& Creation
Social Media
Marketing
Opera
Firefox
Safari
Chrome
66%47%
7. 1
2
9
10
Email Marketing and its functionality
Protocols of Email Marketing: TCP IP, POP, IMAP, SMTP,
Asynchronous and Synchronous Mails.
Understanding its importance
How to send a bulk image
What are the jargons of sending a bulk image
Email marketing techniques – legitimate, partial
legitimate & illegitimate
Boosting sales
Generating leads
Strengthening relationships
Increasing web traffic
Building brand loyalty.
Difference between opt-in & opt-out emailing
Does & don’ts of email marketing
Auto responders & broadcast emails
Web form & list database
Tips & tricks of broadcasting emails & prevent spamming
Email Marketing
Basic terminology & benchmarks of online advertising
Different types of online advertising for digital marketing
Display Advertising: Banner Ads, Rich Media Ads, Pop Ups
and Pop under Ads
Contextual Advertising: Page Ads, Video Ads, Image Ads
and Text Ads
Native ads
Payment Modules
Online tracking of ROI
Allocating funds for various online advertising networks
Using tools to Create Banner Ads
Website Planing
& Creation
Website Planing
& Creation
Online Display
Advertising
8. 1
2
9
10
What is e-commerce marketing
How to create an e-commerce website
Developing plans and marketing strategies
Get higher organic search engine listings
Retention of customers
Competitive pricing and increasing per-customer
purchases
After-sales marketing and relationship building
Case studies & assignments
E-Commerce
Marketing
Importance of lead generation
Landing Page Versus Websites
Understanding A/B testing and using it
Understanding leader nurturing and lead funnel
How to carry out lead nurturing
Creating a live landing page
What is thank you page
How ROI is calculated through landing page
Website Planing
& Creation
Website Planing
& Creation
Lead Generation
for Business
9. 1
2
9 Using Social media for mobile web marketing
Using advertising tools for mobile web marketing
Mobile marketing mix
Creating mobile applications
SMS marketing
Uploading mobile apps for iOS and androids
Creating mobile websites
Hyper local marketing
Geo tagging & geo location marketing
Mobile advertising networks
New age marketing – whatsapp, snapchat, instagram, vine
Native vs. hybrid ads
Building a mobile first company
Voice to text & text to voice integration
Augmented reality on mobiles
Difference between mobile responsive, mobile first & mobile only
Mobile
Marketing
How to write compelling and provocative content
35 tips and tricks
Overcoming content marketing barriers
Magnetizing the content
Top Content Marketing Examples
Using the right template and designs
Promoting content in social media
Managing content calendars
Website Planing
& Creation
Website Planing
& Creation
Content
Marketing
10. 1
2
9 What is affiliate marketing & 3As of affiliate marketing
How to make millions with affiliate marketing
Tips and tricks of affiliate marketing
Being in tandem with affiliate marketing strategies in India
Live examples and real-time mentoring
Cracking the top affiliate networks in the world
Affiliate
Marketing
Basic of Adsense
How to write a captivating blog with right keyword insertion
How to get approved by Adsense
Placing the right Ads on your Blog
Creating blogs with CMS
How to make more than 1 Lakh rupees with Google Adsense
Website Planing
& Creation
Website Planing
& Creation
Adsense &
Blogging