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What’s in it for you?
 Why digital marketing is important?
 What is digital marketing?
 Types of digital marketing
 ...
Why digital marketing is important?
Two friends are having a conversation about digital marketing
Nowadays, nearly every
marketer is using
digital marketing for
his/her business
But, how did digital
marketing become more
popular than traditional
marketing?
Over the past few decades,
digital marketing has
evolved at a rapid pace
But, how did digital
marketing become more
popula...
These days, a lot of people
spend most of their time on
the internet
But, how did digital
marketing become more
popular th...
Source: social media today
What happens in the internet for every 60 seconds?
Can you also mention few
differences between digital
and traditional marketing
systems?
Of course!
• Reach is limited • Reach is maximum
Digital marketingTraditional marketing
• Reach is limited
• Non-versatile
• Reach is maximum
• Versatile
Digital marketingTraditional marketing
• Reach is limited
• Non-versatile
• Delayed communication
• Reach is maximum
• Versatile
• Instant communication
Digital ...
• Reach is limited
• Non-versatile
• Delayed communication
• Lack of real time results
• Reach is maximum
• Versatile
• In...
• Reach is limited
• Non-versatile
• Delayed communication
• Lack of real time results
• Expensive
• Reach is maximum
• Ve...
• Reach is limited
• Non-versatile
• Delayed communication
• Lack of real time results
• Expensive
• Difficult to reach ta...
• Reach is limited
• Non-versatile
• Delayed communication
• Lack of real time results
• Expensive
• Difficult to reach ta...
What is digital marketing?
What is digital marketing?
Digital marketing is the act of promoting products or services with the help of digital devices...
Types of digital marketing
SEO
SEM
Email
marketing
Affiliate
marketing
Social media
marketing
Content
marketing
Mobile
mar...
Types of digital marketing
SEO
SEM
Email
marketing
Affiliate
marketing
Social media
marketing
Content
marketing
Mobile
mar...
Types of digital marketing
This is an example of search
engine optimisation
Types of digital marketing
SEO
SEM
Email
marketing
Affiliate
marketing
Social media
marketing
Content
marketing
Mobile
mar...
Types of digital marketing
This is an example of search
engine marketing
Types of digital marketing
SEO
SEM
Email
marketing
Affiliate
marketing
Social media
marketing
Content
marketing
Mobile
mar...
Types of digital marketing
This is an example of email
marketing
The clock is ticking now.
Our sale ends tonight.
Get 30% ...
Types of digital marketing
SEO
SEM
Email
marketing
Affiliate
marketing
Social media
marketing
Content
marketing
Mobile
mar...
Types of digital marketing
SEO
SEM
Email
marketing
Affiliate
marketing
Social media
marketing
Content
marketing
Mobile
mar...
Types of digital marketing
This is an example of
affiliate marketing
Types of digital marketing
SEO
SEM
Email
marketing
Affiliate
marketing
Social media
marketing
Content
marketing
Mobile
mar...
Types of digital marketing
This is an example of
social media marketing
Types of digital marketing
SEO
SEM
Email
marketing
Affiliate
marketing
Social media
marketing
Content
marketing
Mobile
mar...
Types of digital marketing
This is an example of content
marketing
For instructor - Pls also show our digital marketing
YouTube videos as an example here
https://www.youtube.com/watch?v=xA_...
Types of digital marketing
SEO
SEM
Email
marketing
Affiliate
marketing
Social media
marketing
Content
marketing
Mobile
mar...
Types of digital marketing
Amazon’s biggest sale preview
on 19-20 Jun
Get UPTO 51% OFF + a gift
voucher on a purchase of $...
Types of digital marketing
This is an example of mobile
marketing via app install
Congratulations!
You have earned your
re...
Customer lifecycle
Awareness stage
Awareness
stage
Purchase
stage
Consideration
stage
Post-purchase
stage
Awareness stage
1. What product does your brand offer
2. Why does a customer need your product
3. What solution does your ...
Awareness stage
In this stage, help potential
customers discover your
brand with the help of content
marketing, SEO, SEM, ...
Awareness stage
Content marketing – Here, you must create a
high-quality content that people are searching
for (that relat...
Awareness stage
Content marketing – Here, you must create a
high-quality content that people are searching
for (that relat...
Awareness stage
Content marketing – Here, you must create a
high-quality content that people are searching
for (that relat...
Awareness stage
Content marketing – Here, you must create a
high-quality content that people are searching
for (that relat...
Awareness stage
Affiliate – This will help you get additional
traffic through affiliates
Email
Mobile
Content
SEO
SEM
SMM
...
Awareness stage
Email
Mobile
Content
SEO
SEM
SMM
Affiliate
High
priority
Medium priority
Display
ads
Email
Mobile
Low prio...
Consideration stage
Awareness
stage
Purchase
stage
Consideration
stage
Post-purchase
stage
Consideration stage
1. What features make your product valuable to
others
2. How will I increase customer engagement towar...
Consideration stage
In this stage, your customer
considers your product, so
help them understand how
your product is valua...
Consideration stage
Email marketing - promote your products by
sending emails in order to direct the audience
towards the ...
High priority
Medium
priority
Affiliate
Content
SEM
SEO
SMM
Low priority
Email
Mobile
Display
ads
Consideration stage
In t...
Consideration stage
Email marketing - promote your products by
sending emails in order to direct the audience
towards the ...
Consideration stage
Email marketing - promote your products by
sending emails in order to direct the audience
towards the ...
Consideration stage
Email marketing - promote your products by
sending emails in order to direct the audience
towards the ...
Purchase stage
Awareness
stage
Purchase
stage
Consideration
stage
Post-purchase
stage
Purchase stage
1. How are my prices compared to my competitors?
2. Is my brand more credible than others?
A few essential ...
Purchase stage
According to Econsultancy,
83% of the online audience
require encouragement to
complete a purchase
High pri...
Purchase stage
Email and mobile marketing –
Plan your campaigns around cart
abandonment emails and
product recommendation ...
Purchase stage
SMM and display ads - Retargeting ads can
be helpful to convert prospects into
customers
High priority
Medi...
High priority
Medium
priority
Affiliate
Content
SEM
SEO
Low priority
Email
Mobile
SMM
Display
ads
Purchase stage
In this s...
Post-purchase stage
Awareness
stage
Purchase
stage
Consideration
stage
Post-purchase
stage
Post-purchase stage
1. What additional product could the customer buy?
2. How to improve the customer buying experience?
3...
Post-purchase stage
Nurture your relationship with
customers to ensure they
remain loyal to your brand
High priority
Mediu...
Post-purchase stage
Email/ mobile - Engage customers with follow-
up emails and customer care content
High priority
Medium...
Post-purchase stage
Email/ mobile - Engage customers with follow-
up emails and customer care content
High priority
Medium...
Post-purchase stage
SMM, display ads and content - Also, use
social media, banner ads and blog content to
give customers a...
Post-purchase stage
SMM, display ads and content - Also, use
social media, banner ads and blog content to
give customers a...
What Is Digital Marketing? | Introduction To Digital Marketing | Digital Marketing | Simplilearn
What Is Digital Marketing? | Introduction To Digital Marketing | Digital Marketing | Simplilearn
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What Is Digital Marketing? | Introduction To Digital Marketing | Digital Marketing | Simplilearn

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This Digital Marketing presentation will help you learn why Digital Marketing is important, what is Digital Marketing, what are the different types of Digital Marketing and customer lifecycle in Digital Marketing. Digital marketing is the act of promoting products or services with the help of digital devices or technology. In digital marketing, marketers can promote their campaigns on search engines, social media platforms, emails, mobile apps, etc. Now let's get started and learn digital marketing in details on how can someone use these channels to promote their products.

Below are the topics we will be discussing in the presentation:
1. Why is Digital Marketing important?
2. What is Digital Marketing?
3. Types of Digital Marketing
4. Customer lifecycle in Digital Marketing

About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email, and mobile marketing.

Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.

What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications

Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training

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What Is Digital Marketing? | Introduction To Digital Marketing | Digital Marketing | Simplilearn

  1. 1. . What’s in it for you?  Why digital marketing is important?  What is digital marketing?  Types of digital marketing  Customer lifecycle in digital marketing
  2. 2. Why digital marketing is important?
  3. 3. Two friends are having a conversation about digital marketing
  4. 4. Nowadays, nearly every marketer is using digital marketing for his/her business
  5. 5. But, how did digital marketing become more popular than traditional marketing?
  6. 6. Over the past few decades, digital marketing has evolved at a rapid pace But, how did digital marketing become more popular than traditional marketing?
  7. 7. These days, a lot of people spend most of their time on the internet But, how did digital marketing become more popular than traditional marketing?
  8. 8. Source: social media today What happens in the internet for every 60 seconds?
  9. 9. Can you also mention few differences between digital and traditional marketing systems? Of course!
  10. 10. • Reach is limited • Reach is maximum Digital marketingTraditional marketing
  11. 11. • Reach is limited • Non-versatile • Reach is maximum • Versatile Digital marketingTraditional marketing
  12. 12. • Reach is limited • Non-versatile • Delayed communication • Reach is maximum • Versatile • Instant communication Digital marketingTraditional marketing
  13. 13. • Reach is limited • Non-versatile • Delayed communication • Lack of real time results • Reach is maximum • Versatile • Instant communication • Instant real time results Digital marketingTraditional marketing
  14. 14. • Reach is limited • Non-versatile • Delayed communication • Lack of real time results • Expensive • Reach is maximum • Versatile • Instant communication • Instant real time results • Cost-efficient Digital marketingTraditional marketing
  15. 15. • Reach is limited • Non-versatile • Delayed communication • Lack of real time results • Expensive • Difficult to reach target audience • Reach is maximum • Versatile • Instant communication • Instant real time results • Cost-efficient • Easy to reach target audience Digital marketingTraditional marketing
  16. 16. • Reach is limited • Non-versatile • Delayed communication • Lack of real time results • Expensive • Difficult to reach target audience • Poor campaign measurement • Reach is maximum • Versatile • Instant communication • Instant real time results • Cost-efficient • Easy to reach target audience • Easy to measure and optimize campaigns Digital marketingTraditional marketing
  17. 17. What is digital marketing?
  18. 18. What is digital marketing? Digital marketing is the act of promoting products or services with the help of digital devices or technology In digital marketing, marketers can promote their campaigns on search engines, social media platforms, emails, mobile apps, etc.
  19. 19. Types of digital marketing SEO SEM Email marketing Affiliate marketing Social media marketing Content marketing Mobile marketing These are the different types of digital marketing
  20. 20. Types of digital marketing SEO SEM Email marketing Affiliate marketing Social media marketing Content marketing Mobile marketing SEO is the process of increasing the quality and quantity of relevant organic traffic to your website from search engines
  21. 21. Types of digital marketing This is an example of search engine optimisation
  22. 22. Types of digital marketing SEO SEM Email marketing Affiliate marketing Social media marketing Content marketing Mobile marketing Search engine marketing is the practice of marketing a business using paid advertisements on search engines and other websites
  23. 23. Types of digital marketing This is an example of search engine marketing
  24. 24. Types of digital marketing SEO SEM Email marketing Affiliate marketing Social media marketing Content marketing Mobile marketing Email marketing is an effective way to capture high-quality leads and convert them to customers by sending personalized emails to the targeted audience
  25. 25. Types of digital marketing This is an example of email marketing The clock is ticking now. Our sale ends tonight. Get 30% off on our products. USE COUPON CODE – xcvb4n5 Shop Now
  26. 26. Types of digital marketing SEO SEM Email marketing Affiliate marketing Social media marketing Content marketing Mobile marketing Affiliate marketing is an effective way of digital marketing that involves a merchant paying commissions to one or more affiliates (third party site or entity) for advertising the merchant’s product with referrals
  27. 27. Types of digital marketing SEO SEM Email marketing Affiliate marketing Social media marketing Content marketing Mobile marketing Affiliate marketing is an effective way of digital marketing that involves a merchant paying commissions to one or more affiliates (third party site or entity) for advertising the merchant’s product with referrals
  28. 28. Types of digital marketing This is an example of affiliate marketing
  29. 29. Types of digital marketing SEO SEM Email marketing Affiliate marketing Social media marketing Content marketing Mobile marketing Social media marketing involves creating different types of content for various social media platforms in order to promote products and services
  30. 30. Types of digital marketing This is an example of social media marketing
  31. 31. Types of digital marketing SEO SEM Email marketing Affiliate marketing Social media marketing Content marketing Mobile marketing Content marketing is an effective marketing technique of creating and distributing valuable online content (like videos, blogs, etc.) to the targeted audience
  32. 32. Types of digital marketing This is an example of content marketing
  33. 33. For instructor - Pls also show our digital marketing YouTube videos as an example here https://www.youtube.com/watch?v=xA_yMYN19ug&list=PLEiE Aq2VkUULa5aOQmO_al2VVmhC-eqeI
  34. 34. Types of digital marketing SEO SEM Email marketing Affiliate marketing Social media marketing Content marketing Mobile marketing It is a digital marketing strategy that enables a company to reach the target audience in a relevant manner through any mobile devices (such as tablets, smartphones, etc.) via messages, emails, and app install ads
  35. 35. Types of digital marketing Amazon’s biggest sale preview on 19-20 Jun Get UPTO 51% OFF + a gift voucher on a purchase of $100 Click here for more information *Terms and conditions applied < TX-AMZ ... This is an example of mobile marketing via SMS
  36. 36. Types of digital marketing This is an example of mobile marketing via app install Congratulations! You have earned your reward. Open App x
  37. 37. Customer lifecycle
  38. 38. Awareness stage Awareness stage Purchase stage Consideration stage Post-purchase stage
  39. 39. Awareness stage 1. What product does your brand offer 2. Why does a customer need your product 3. What solution does your product provide A few essential questions to address include: A
  40. 40. Awareness stage In this stage, help potential customers discover your brand with the help of content marketing, SEO, SEM, and SMM Content SEO SEM SMM Affiliate High priority Medium priority Email Mobile Low priority Display ads
  41. 41. Awareness stage Content marketing – Here, you must create a high-quality content that people are searching for (that relate to your offering) in order to enhance brand awareness Content SEO SEM SMM Affiliate High priority Medium priority Display ads Email Mobile Low priority
  42. 42. Awareness stage Content marketing – Here, you must create a high-quality content that people are searching for (that relate to your offering) in order to enhance brand awareness SEO – Optimize your website to rank higher on search engine results pages in order to drive traffic and generate leads Content SEO SEM SMM Affiliate High priority Medium priority Display ads Email Mobile Low priority
  43. 43. Awareness stage Content marketing – Here, you must create a high-quality content that people are searching for (that relate to your offering) in order to enhance brand awareness SEO – Optimize your website to rank higher on search engine results pages in order to drive traffic and generate leads SEM - Increase your sites’ visibility on search engines and websites through paid advertising in order to drive traffic and gain brand awareness Content SEO SEM SMM Affiliate High priority Medium priority Display ads Email Mobile Low priority
  44. 44. Awareness stage Content marketing – Here, you must create a high-quality content that people are searching for (that relate to your offering) in order to enhance brand awareness SEO – Optimize your website to rank higher on search engine results pages in order to drive traffic and generate leads SEM - Increase your sites’ visibility on search engines and websites through paid advertising in order to drive traffic and gain brand awareness SMM - Promote your product and your content on social media channels in order to drive traffic, and generate leads for your organization Content SEO SEM SMM Affiliate High priority Medium priority Display ads Email Mobile Low priority
  45. 45. Awareness stage Affiliate – This will help you get additional traffic through affiliates Email Mobile Content SEO SEM SMM Affiliate High priority Medium priority Display ads Email Mobile Low priority
  46. 46. Awareness stage Email Mobile Content SEO SEM SMM Affiliate High priority Medium priority Display ads Email Mobile Low priority Traffic sources may include paid, unpaid, social media, referral, display, email, or direct traffic Affiliate – This will help you get additional traffic through affiliates
  47. 47. Consideration stage Awareness stage Purchase stage Consideration stage Post-purchase stage
  48. 48. Consideration stage 1. What features make your product valuable to others 2. How will I increase customer engagement towards my product A few essential questions to address include: A
  49. 49. Consideration stage In this stage, your customer considers your product, so help them understand how your product is valuable to them Note: Your goal in the stage is to increase customer engagement High priority Medium priority Affiliate Content SEM SEO SMM Low priority Email Mobile Display ads
  50. 50. Consideration stage Email marketing - promote your products by sending emails in order to direct the audience towards the website High priority Medium priority Affiliate Content SEM SEO SMM Low priority Email Mobile Display ads
  51. 51. High priority Medium priority Affiliate Content SEM SEO SMM Low priority Email Mobile Display ads Consideration stage In this stage, plan your campaigns around welcome emails, newsletters, product descriptions, ratings and reviews of the product, as it will encourage the customer to purchase your product Email marketing - promote your products by sending emails in order to direct the audience towards the website
  52. 52. Consideration stage Email marketing - promote your products by sending emails in order to direct the audience towards the website Mobile marketing – Promote your products by sending relevant messages to your targeted audience High priority Medium priority Affiliate Content SEM SEO SMM Low priority Email Mobile Display ads
  53. 53. Consideration stage Email marketing - promote your products by sending emails in order to direct the audience towards the website Mobile marketing – Promote your products by sending relevant messages to your targeted audience Display ads– Consider retargeting your audience to increase recall value of brand High priority Medium priority Affiliate Content SEM SEO SMM Low priority Email Mobile Display ads
  54. 54. Consideration stage Email marketing - promote your products by sending emails in order to direct the audience towards the website Mobile marketing – Promote your products by sending relevant messages to your targeted audience High priority Medium priority Affiliate Content SEM SEO SMM Low priority Email Mobile Display ads Display ads– Consider retargeting your audience to increase recall value of brand Encourage customers to buy a product by: • Creating detailed blog articles about your product • Opting for a customer testimonial • Guest blogging
  55. 55. Purchase stage Awareness stage Purchase stage Consideration stage Post-purchase stage
  56. 56. Purchase stage 1. How are my prices compared to my competitors? 2. Is my brand more credible than others? A few essential questions to address include: A
  57. 57. Purchase stage According to Econsultancy, 83% of the online audience require encouragement to complete a purchase High priority Medium priority Affiliate Content SEM SEO Low priority Email Mobile SMM Display ads
  58. 58. Purchase stage Email and mobile marketing – Plan your campaigns around cart abandonment emails and product recommendation emails High priority Medium priority Affiliate Content SEM SEO Low priority Email Mobile SMM Display ads
  59. 59. Purchase stage SMM and display ads - Retargeting ads can be helpful to convert prospects into customers High priority Medium priority Affiliate Content SEM SEO Low priority Email Mobile SMM Display ads Email and mobile marketing – Plan your campaigns around cart abandonment emails and product recommendation emails
  60. 60. High priority Medium priority Affiliate Content SEM SEO Low priority Email Mobile SMM Display ads Purchase stage In this stage, give prospects an offer and help them to make a purchase SMM and display ads - Retargeting ads can be helpful to convert prospects into customers Email and mobile marketing – Plan your campaigns around cart abandonment emails and product recommendation emails
  61. 61. Post-purchase stage Awareness stage Purchase stage Consideration stage Post-purchase stage
  62. 62. Post-purchase stage 1. What additional product could the customer buy? 2. How to improve the customer buying experience? 3. Will the customer refer us to others, and if so, why? A few essential questions to address include: A
  63. 63. Post-purchase stage Nurture your relationship with customers to ensure they remain loyal to your brand High priority Medium priority Affiliate SEM SEO Low priority Email Mobile SMM Content Display ads
  64. 64. Post-purchase stage Email/ mobile - Engage customers with follow- up emails and customer care content High priority Medium priority Affiliate SEM SEO Low priority Email Mobile SMM Content Display ads
  65. 65. Post-purchase stage Email/ mobile - Engage customers with follow- up emails and customer care content High priority Medium priority Affiliate SEM SEO Low priority Email Mobile SMM Content Display ads Send emails to active subscribers, give rewards for customer feedback, offer customer loyalty programs, give exclusive discounts to active customers, or give referral opportunities to your customers
  66. 66. Post-purchase stage SMM, display ads and content - Also, use social media, banner ads and blog content to give customers advice in order to maximize the value of their purchase Email/ mobile - Engage customers with follow- up emails and customer care content High priority Medium priority Affiliate SEM SEO Low priority Email Mobile SMM Content Display ads
  67. 67. Post-purchase stage SMM, display ads and content - Also, use social media, banner ads and blog content to give customers advice in order to maximize the value of their purchase Email/ mobile - Engage customers with follow- up emails and customer care content High priority Medium priority Affiliate SEM SEO Low priority Email Mobile SMM Content Display ads For example, if a customer has bought a pair of sports shoes, you can recommend him/ her to purchase sports shorts, water bottles, and other accessories with exclusive discounts

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