Through our experience with The Bali Bible we’ve seen just how potent the combination of our destination specific model and focus on engaging influential, millennial audiences can be. Over the past 8 years we’ve built a tribe-like following through our social communities. On instagram, for example, The Bali Bible hashtag has been used nearly 1.6 million times, by travellers to just one small Indonesian island. Compare this with the TripAdvisor hashtag, being used 1.4 million times for travel to every corner of the globe.