e-mail marketing

1. OnlineMarketingGroningen

2. WhyEmailmarketing?
A form of CRMCustomer Identification Customer Retention
Customer Attraction Customer Development
Swift, 2001

3. WhyEmailmarketing?
Rosales, 2013

4. OMG

5. Eye catching
picture to
attract new
customers

6. Social media information
(Customer Development)

7. Results
 Increase of 5.7% in visitors from 2015 to 2016
 Increase of 11.2% in Email subscriptions from 2015 to 2016
 Increase of 13.1% page views of Wadden.nl from 2015 to 2016

8. @OnlineMarketingGroningen
@OLM_Groningen
Or send us an e-mail: Info@OMG.nl