9. Richer Giving Programme Objectives
1. Grow the number of fundraisers in an event.
2. Enrich your fundraisers experience.
3. Encourage fundraisers to reach their fundraising potential.
4. Acknowledge and thank your fundraiser’s sponsors.
5. Grow your donor base.
Richer Giving Experiences
11. Step 1. Acquisition. More Fundraisers
• E-comms to help you to recruit online fundraisers from your existing
supporter base, past online fundraisers (event participants) and new
peer-donors;
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12. Step 2. Activation. More engaged supporters.
More funds raised.
• Saying thank you and providing a little advice goes a long way.
• Increase your fundraising revenue by motivating your fundraisers and
converting your inactive fundraisers.
• This is achieved through a mix of telephone and e-mail communications.
Richer Giving Experiences
13. From: XYZ Charity
Subject Thank you for supporting XYZ Charity in this year’s Rebel Sport Perth City to Surf
Dear %%name%%
On behalf of the team at XYZ Charity we would like to thank you for entering the 2010 Rebel Sport
Perth City to Surf and creating a fundraising page. We are grateful for your efforts and wanted you to
know that the money you raise will help us <charity to insert copy about cause and where money will go>
SOME FUNDRAISING TIPS
To help you reach your fundraising target we thought we would share with you a few tips.
Share your fundraising page through facebook or twitter. (You can do this using the icons
on your page).
E-mail and remind anyone who has not sponsored you yet to donate.
Refresh your fundraising page with new photos or a video. Update your blog and explain
why you are passionate about raising funds for your charity.
Change your work or home e-mail signature to include your Hero Page URL.
If you have forgotten the URL of your fundraising page click here, or if you want to update your page click
here.
Once again thank you so much for your efforts. Good luck.
XYZ Charity
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14. The power of your supporters social networks
• In the 2010 London Marathon 91% of all visitors to a fundraising page
from Facebook made a donation.
• Encouraging this use of these networks is really critical
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15. From: XYZ Charity
Subject Thank you for your fantastic efforts in this year’s Rebel Sport Perth City to Surf
Dear %%name%%
On behalf of the team at XYZ Charity we would like to thank you for your wonderful efforts in this
year’s Rebel Sport Perth City to Surf. We are very grateful that you chose to fundraise for XYZ
Charity and wanted you to know that money you have raised will help us continue our <insert copy
about cause and where money will go>
Your fundraising page will remain live for 30 days.
Experience has shown us that many people will donate to you even after the event has finished. For
that reason your page will remain live for another 30 days. It is also a good opportunity to update
your page one last time and thank your supporters. To update your page click here. If you have
forgotten the URL of your page click here.
Once again thank you so much for your efforts, we hope to see you again next year!!!!
XYZ Charity
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16. Step 3. Conversion. Thank peer donors
• Thank your peer-donors (sponsors of fundraisers) and create
communications to help migrate them to your cause as dedicated
supporters.
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17. html E-mail
Dear %%name%%
Thank you so much for supporting the fundraising efforts of <insert fundraiser name> in this year’s Rebel Sport Perth City to
Surf with a donation of <insert donation amount> to XYZ Charity.
We just wanted to take this opportunity to let you know that your donation is greatly appreciated and will help us continue
<insert text above programme>.
At the time of making a donation you were also issued with a tax deductible receipt by e-mail, which we know is easy to
misplace. At the bottom of this e-mail is a link that will take you through to a secure landing page where you can print out
another copy of your tax deductible receipt. We have also included a small video that explains a little more about the work we
do and the people we help. We would be grateful if you took the time view it.
Once again thank you for your support, our work relies on the kindness and generosity of people like you
View Receipt
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18. Thank you for your support
Simon Lockyer about a month ago you made a donation to
Michael Kearney’s Fundraising page for XYZ Charity.
Below is a copy of your receipt but first we’d like to thank you
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21. Delighted donors
“Thanks very much. And also thanks even more for the great
Thank You video. Made me want to give again!!”
“How remarkably thoughtful! My sincere thanks.”
“Thank you, what great service!”
“I just wanted to let you know that your 'THANK YOU' video
clip and song is one of the most powerful thank you's I think I
have ever received. After taking the bucket of tears out the
the laundry it left me feeling very humble and grateful.”
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22. “We found out that the last interaction that donors and participants had
proved to be CRITICAL to their overall experience. It didn't matter
whether it was an e-mail thank you or a real-world experience after a
long run/walk/swim/skateboard etc... that moment in which you have to
make them really feel that they are making the world a better place is
crucial.”
npmarketing blog
Richer Giving Experiences
