The slides from my speech at Terri Cooper's event on Facebook pages, Facebook deals and Facebook places.

1. www.twitter.com/IAmSimonDell www.facebook.com/SimonDell www.slideshare.net/SimonDell

3. About Me and why I think I'm qualified to talk on this subject.. Director of TwoCents Group Creative marketing & advertising agency Branding Graphic Design Marketing Consultancy Advertising Campaigns Social Media Digital Background Lion Nathan, Heineken, Coors Consumer behaviour FMCG goods Retail Promotions Social networking

5. Facebook, Twitter, other social media

6. Google Analytics

7. SEM/SEO

8. E-newslettersOFFER B Facebook Front Page, designed, developed from $449+gst

9. You can buy attention (advertising); you can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” David Meerman Scott

12. Facebook Places

13. Facebook Check-In Deals

14. Facebook General Deals

16. NOW 5 billion mobilephones in use

17. By 2012 There will be as many connected mobile phones, as there are people. (PhoneCount)

18. 2015 50% of the world will have an internet connection. (AMD)

19. People Trust Their Friends http://www.helphive.com/business-central/tag/customer-recommendations/

21. Send messages via an ‘update’

22. Insights available on follower profiles

23. Page can’t access people

24. Much more customisable

25. Linkable to actual locations

26. Can offer general deals and location deals Do NOT use a personal page as a business page: Facebook WILL (no longer) delete you!

28. Linked to Places What we like

30. So, What’s The Point?

31. The Benefits Allow your business to interact with consumers on your page, and other pages Allow your business to interact with other businesses Keep clients updated with your activity Position yourself as an expert Develop your brand personality Because your clients and consumers want to hear from you

32. Facebook Places

34. Geo-location

35. Develop offers

36. Smartphone required

37. Find out where your friends are

40. ‘If you add a valid address, users will be able to see and check in to your page using Facebook Places.’

41. ‘If you update the location of your page, it may take a few hours for Places users to see your new location.’

42. So What’s The Point?

44. Facebook Check-In Deals

46. Control centrally

47. Individual deals

48. Loyalty deals

49. Friend deal

54. Key Check-In Deal Points Competing with FourSquare Currently to set-up free but ‘subject to change’ Approved within 48 hours Only one at a time Outside US, you’ll need to work with a Facebook representative

55. Why Do Fans Interact? 70% of fans don’t think it’s marketing 40% want discounts and promotions 39% percent to show my support for the company to others 34% percent to stay informed about the activities of the company 33% percent to get updates on future products 30% to get updates on upcoming sales 29% for entertainment 25% to access to exclusive content 21% to learn more about you

56. Facebook Deals

61. Key Deals Points Competing with Groupon etc. Each Deal will have its own landing page Shareable with friends Users can pay with credit card or Facebook credits Deals specific to their location Deals can be sent to emails and shared on walls Need to be approved

62. Tips Have a Plan & Set Objectives Know Your Message Help People Find You Constant & Relevant Communication Get Everyone Involved Listen! And Reply! “A vocal minority, but an aural majority” Be a Resource Welcome Page Develop Tabs

63. Test Case: Poppy Cakes

64. Is the investment worth it? Qualitative Data: the opinions. Quantitative Data: the numbers. ROI: the return.