Google Data Studio_Digital Performance Overview_Template
1. 1 Jan 2020 - 31 Jan 2020 ▼
Sessions
62,411
-12.3%
Pageviews
268,160
-8.8%
Bounce Rate
45.77%
3.6%
% Exit
23.27%
4.9%
How are we performing against our goal?
Objective: Increase the volume of net new users coming to the site by 20%
0 100K 200K 300K 400K 500K 600K 700K 800K 900K 1M 1.1M 1.2M 1.3M 1.4M 1.5M
How are our channels performing?
KPI(s): Sessions, Bounce Rate
Channels Sessions % Δ Pageviews % Δ Bounce Rate % Δ % Exit % Δ
Organic Search 35,145 -5.1% 130,290 -5.0% 52.06% -1.7% 26.97% -0.2%
Direct 10,717 -24.2% 52,435 -21.3% 35.57% 4.2% 20.44% -3.7%
Referral 9,591 -18.0% 60,179 -28.0% 30.16% 12.5% 15.94% 13.9%
Social 1,889 -3.4% 5,811 -4.3% 60.24% 4.0% 32.51% 0.9%
A liates 1,602 13.9% 3,886 26.7% 59.8% -4.5% 41.2% -10.2%
(Other) 1,564 -5.3% 7,505 -5.2% 31.14% -2.6% 20.84% -0.1%
Grand total 62,411 -12.3% 268,160 -16.4% 45.77% 3.6% 23.27% 4.9%
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What is the device breakdown?
KPI(s): Sessions, Pageviews and Bounces.
YTD
New
Users
Digital Performance Overview
27.5%
71%
24.2%
74.3%
29.4%
69%
The Bounces metric shows the number of visits that
contained exactly one hit
The Page views metric shows the number of times a
given dimension item was set or persisted on a
page.
A Session is a group of user interactions with your
website that take place within a given time frame.
By default, a session lasts until there are 30 minutes of
inactivity, but you can adjust this limit so a session
lasts from a few seconds to several hours.
Sessions Pageviews Bounces
itel
ZTE
Xiaomi
Wiko
Vodafone
Vivo
Vestel
Vernee
Umidigi
UMX
UMI
U Box
Tecno
TP-Link
Sessions Pageviews Bounce Rate % Exit
9 26 55.56% 34.62%
42 130 61.9% 32.31%
957 2,884 55.8% 33.18%
4 8 50% 50%
4 10 75% 40%
167 589 59.88% 28.35%
1 5 0% 20%
1 5 0% 20%
2 9 50% 22.22%
9 15 77.78% 60%
1 1 100% 100%
1 2 0% 50%
17 67 58.82% 25.37%
1 3 0% 33.33%
Mobile Device…
18,124 68,962 48.87% 26.28%Grand total
How many people are viewing site pages?
KPI(s): Sessions, Pageviews.
Note: The number of page views will always be greater or equal than the sessions.
Page Sessions Pageviews
/home 34,536
/google+redesign/shop+by+brand/youtube 4,803
/google+redesign/apparel/mens/mens+t+shirts 2,459
/google+redesign/apparel 2,313
/store.html 2,187
/google+redesign/new 1,640
/google+redesign/apparel/mens 1,426
/basket.html 964
/signin.html 807
/store-policies/frequently-asked-questions/home 717
/google+redesign/bags/backpacks/home 543
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Selecting search queries that contain the keywords "youtube" or "google swag" with a number of impressions less than 300.
KPI(s): Search Query, Impressions.
Search Query Impressions Clicks
google merchandise store 1,302 501
google merch 146 50
google merchandise 128 43
google swag 118 54
google backpack 104 34
google shirt 99 26
google apparel 79 33
youtube merchandise 69 13
youtube store 53 19
google merch store 51 24
youtube merch 49 11
google water bottle 48 11
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