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Unsubscribe Preference Centers

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Silverpop

A work-in-progress collection of various examples of email unsubscribe pages that offer an alternative to unsubscribing such as reduced frequency, change of address, other channles; and/or include comment forms, etc.

BusinessTechnology
1 of 23
Unsubscribe Preference Centers October 2009
Why Recipients Opt Out ,[object Object]
Irrelevant Content/Offers
Also, lack of email address change functionality,[object Object]
Promote Alternatives In the Email 50% of one company’s subscribers presented with alternatives to unsubscribing stay!
Good, but requires thinking – “no more than…”
Clear & Simple + Flexibility for Sender Frequency caps can impact: ,[object Object]
Surveys
Specials,[object Object]
Great options, but multiple emails confusing
Old Navy – Demographic Preferences
Crutchfield – Product Type + Location
RSS & Catalog Options
What You’ll Miss…
Multiple Lists
Change Your Mind?
3 Key Options
Kraft

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