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THE FUTURE OF RAIL
MANIFESTO
The five pillars of customer
experience modern rail
depends on.
Welcome to
the worst-kept
secret in the
travel industry.
RAIL IS ABOUT TO
DOMINATE SHORT AND
MEDIUM HAUL TRAVEL.
If you’ve been
in and around
travel, you’ve
seen the signs…
800,000
PASSENGERS
1,380,000
PASSENGERS
High-speed rail is
changing the game,
inspiring more
people to travel
greater dist...
QUALITY
PRICE
UNITED KINGDOM
JAPAN
ITALY
FRANCE
GERMANY
SWEDEN
New entrants in countries like
Sweden, Italy, Japan and the...
EUROSTAR NOW
DOMINATES THE
CROSS-CHANNEL
ROUTELONDON
PARIS
The internationalisation
of rail is bringing whole
countries cl...
All of this means that rail
is now primed to dominate
short and medium haul
travel as the mode of
choice for businesses
an...
This is
the rise
of rail.
But there’s
just one
small hitch.
12%
FASTER
LONDONPARIS
Even though
trains are faster
than flights,
In Europe, passengers take
12% longer to get from city
...
222%
CHEAPER
Even though
trains are
cheaper
than flights,
Across some of the most
popular routes in North America
and Euro...
33 MORE VIRGIN TRAINS
THAN VIRGIN PLANES
050
Even though
there are way
more trains than
there are flights,
On weekdays in ...
25%
OF THE CO2
EMISSIONS
Even though
trains are just
plain better for
theenvironment,
A train between London and
Glasgow g...
And even though
the combined
benefits of trains
represent one of
the most important
opportunities
for corporate travel
man...
NONE OF THIS WILL MATTER.
Because one simple flaw
threatens to derail every
advantage rail has over
competing modes of travel:
The customer
experience for rail
tickets is broken.
Rail travel data is a fragmented, siloed,
duplicated, disorganised, inconvenient
and expensive mess.
Travelmanagersanddistributorshave
to rely on massive, unwieldy, offline
operations that cost them more than
the travel con...
Companies and consumers have to pay
the many penalties that come with the
painfully slow, manual, hard-to-scale
processes ...
One thing is clear: until
we figure out how to
make booking simpler
and more convenient
than air, rail is going to
be stuc...
When a market
expands, the
best customer
experience wins.
So as long as rail has to rely
on outdated, expensive and
impossible-to-scale systems
and processes to discover
and distri...
Travelmanagersand
distributorswill be forced
to give their customers
a slow, expensive
booking experience.
And rail carriers will struggle
to serve the massive amounts
of traffic coming their way
with the old-school technology
st...
In short, the fastest, most
cost-efficient, sustainable
and convenient way to
travel is stuck with the
slowest, most expen...
This is the single barrier
preventing the glorious
renaissance of rail.
Fortunately, it’s a barrier
that can be overcome.
If we can unite around
a new set of standards
for the simple, smooth
and scalable customer
experience the future
of rail n...
05
The new customer
experience for rail
depends on five things:
01
KING’S CROSS
UNITED KINGDOM
A unified code
structure for all
train stations
So that every station name
can be accessed ...
02UNITED KINGDOM, GLASGOW
UNITED KINGDOM, LONDON
BELGIUM, ANTWERP
BELGIUM, BRUSSELS
AUSTRIA, VIENNA
AUSTRIA, GRAZ
CZECH RE...
03
DEPART VIENNA
09:15
ARRIVE KING’S CROSS LONDON
23:47
ARRIVE AT STUTTGART
15:52
AUSBERG STATION
12:21
EUROSTAR PARIS
21:...
So that the industry can begin
to process transactions
in a way that offers real-time
routing and pricing options
to trave...
05So that a customer can get
a single ticket for their entire
journey, regardless of how
many carriers are delivering
the ...
They’re the same standards
pioneered by organisations like
IATAandGlobalDistribution
Systems like Sabre, when they
success...
AVAILABLE
AFFORDABLE
ACCESSIBLE
It’s because of these standards
that air travel has become
available, affordable and
acces...
Now it’s time to apply those
standards to make the speed,
convenience,cost-effectiveness
and sustainability of rail a viab...
SPEED
CONVENIENCE
SUSTAINABILITY
Make no mistake – a few pretty
websites will not be enough
to make rail travel available,...
This massive opportunity
demands a fundamental
re-engineering of the
underlying standards
and structures that drive
custom...
If, as an industry,
we can do this,
a lot of great things
become possible.
For the first time, travel
management companies
can give their travellers
the choice to travel
faster, cheaper, better,
sa...
And for the first time, rail
carriers can scale their
booking operations and
meet the demand of
customers and partners
fro...
THIS IS THE OPPORTUNITY.
Toremodeltheecosystem
of travel distributors and
rail carriers so, together,
we can spearhead
the renaissance of rail.
This is
the rise
of rail.
This is now.
Let’s make
it happen.
We’re SilverRail. And we’re
uniting the ecosystem of rail
carriers and travel distributors
around the world’s most
compreh...
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SilverRail - Future of Rail Manifesto

If the rail industry wants more effectively compete with air, then it needs to embrace innovative technologies and really reap the rewards of the renaissance.

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SilverRail - Future of Rail Manifesto

  1. 1. THE FUTURE OF RAIL MANIFESTO The five pillars of customer experience modern rail depends on.
  2. 2. Welcome to the worst-kept secret in the travel industry.
  3. 3. RAIL IS ABOUT TO DOMINATE SHORT AND MEDIUM HAUL TRAVEL.
  4. 4. If you’ve been in and around travel, you’ve seen the signs…
  5. 5. 800,000 PASSENGERS 1,380,000 PASSENGERS High-speed rail is changing the game, inspiring more people to travel greater distances more often than ever before. In its first year alone, high-speed rail in the Barcelona-Madrid corridor gained 1,380,000 new passengers – while air lost 800,000 passengers.
  6. 6. QUALITY PRICE UNITED KINGDOM JAPAN ITALY FRANCE GERMANY SWEDEN New entrants in countries like Sweden, Italy, Japan and the United Kingdom have blown their markets wide open with a renewed sense of competition and innovation. Continental deregulation is bringing private players into the train market for the first time, driving prices down and quality of experience up.
  7. 7. EUROSTAR NOW DOMINATES THE CROSS-CHANNEL ROUTELONDON PARIS The internationalisation of rail is bringing whole countries closer together and spurring on a new wave of international travel. Eurostar now dominates the cross-channel route, carrying more passengers than all competing airlines combined.
  8. 8. All of this means that rail is now primed to dominate short and medium haul travel as the mode of choice for businesses and consumers.
  9. 9. This is the rise of rail.
  10. 10. But there’s just one small hitch.
  11. 11. 12% FASTER LONDONPARIS Even though trains are faster than flights, In Europe, passengers take 12% longer to get from city centre to city centre when they travel by plane.
  12. 12. 222% CHEAPER Even though trains are cheaper than flights, Across some of the most popular routes in North America and Europe, trains were found to be 222% cheaper.
  13. 13. 33 MORE VIRGIN TRAINS THAN VIRGIN PLANES 050 Even though there are way more trains than there are flights, On weekdays in the UK, travellers between London and Manchester can choose from 47 Virgin Trains – or just 14 Virgin Atlantic flights.
  14. 14. 25% OF THE CO2 EMISSIONS Even though trains are just plain better for theenvironment, A train between London and Glasgow gives off just 25% of the CO2 emissions that would come from an equivalent flight or car ride.
  15. 15. And even though the combined benefits of trains represent one of the most important opportunities for corporate travel management today
  16. 16. NONE OF THIS WILL MATTER.
  17. 17. Because one simple flaw threatens to derail every advantage rail has over competing modes of travel:
  18. 18. The customer experience for rail tickets is broken.
  19. 19. Rail travel data is a fragmented, siloed, duplicated, disorganised, inconvenient and expensive mess.
  20. 20. Travelmanagersanddistributorshave to rely on massive, unwieldy, offline operations that cost them more than the travel content they’re booking is worth.
  21. 21. Companies and consumers have to pay the many penalties that come with the painfully slow, manual, hard-to-scale processes needed to plan, book and manage rail journeys.
  22. 22. One thing is clear: until we figure out how to make booking simpler and more convenient than air, rail is going to be stuck in a sorry rut.
  23. 23. When a market expands, the best customer experience wins.
  24. 24. So as long as rail has to rely on outdated, expensive and impossible-to-scale systems and processes to discover and distribute rail tickets, the massive opportunity facing the entire industry is going to remain just out of reach.
  25. 25. Travelmanagersand distributorswill be forced to give their customers a slow, expensive booking experience.
  26. 26. And rail carriers will struggle to serve the massive amounts of traffic coming their way with the old-school technology stacks that have held them back for so long.
  27. 27. In short, the fastest, most cost-efficient, sustainable and convenient way to travel is stuck with the slowest, most expensive, wasteful and inconvenient way to book.
  28. 28. This is the single barrier preventing the glorious renaissance of rail.
  29. 29. Fortunately, it’s a barrier that can be overcome.
  30. 30. If we can unite around a new set of standards for the simple, smooth and scalable customer experience the future of rail needs.
  31. 31. 05 The new customer experience for rail depends on five things:
  32. 32. 01 KING’S CROSS UNITED KINGDOM A unified code structure for all train stations So that every station name can be accessed and managed consistently – without duplication and redundancy – using a common language.
  33. 33. 02UNITED KINGDOM, GLASGOW UNITED KINGDOM, LONDON BELGIUM, ANTWERP BELGIUM, BRUSSELS AUSTRIA, VIENNA AUSTRIA, GRAZ CZECH REPUBLIC, PRAGUE DENMARK, COPENHAGEN FRANCE, CALAIS FRANCE, MARSEILLE FRANCE, NICE FRANCE, PARIS GERMANY, BERLIN GERMANY, LEIPZIG GERMANY, MUNICH GERMANY, STUTTGART SWITZERLAND, ZURICH SWITZERLAND, BERN ITALY, FLORANCE ITALY, MILAN ITALY, NAPLES. LUXEMBOURG, LUXEMBOURG SPAIN, MADRID SPAIN, SEVILLE PORTUGAL, LISBON SPAIN, BARCELONA NETHERLANDS, AMSTERDAM NETHERLANDS, AMSTERDAM AUSTRIA, VIENNA GERMANY, STUTTGART UNITED KINGDOM, LONDON UA I EV RG T TS KU Q KQ So that journeys can be planned from any station to any other station, while accounting for the millions of permutations and options in between. A common method for indexing journeys
  34. 34. 03 DEPART VIENNA 09:15 ARRIVE KING’S CROSS LONDON 23:47 ARRIVE AT STUTTGART 15:52 AUSBERG STATION 12:21 EUROSTAR PARIS 21:15 DEPART STUTTGART 16:12 KU Q KQ UA I EV So that customer data and relationships can be managed with granularity, precision and responsibility. A transparent, compliant approach to traveller and journey data
  35. 35. So that the industry can begin to process transactions in a way that offers real-time routing and pricing options to travellers. A modern infrastructure for real-time booking 04 PADERBORN PALI PATROS PARIS PADINA PA
  36. 36. 05So that a customer can get a single ticket for their entire journey, regardless of how many carriers are delivering the experience; regardless of whether that ticket is paper or electronic. A seamless and convenient solution for ticketing
  37. 37. They’re the same standards pioneered by organisations like IATAandGlobalDistribution Systems like Sabre, when they successfully blew the market wide open for airlines around the world. If these criteria sound familiar to you, it’s because they are.
  38. 38. AVAILABLE AFFORDABLE ACCESSIBLE It’s because of these standards that air travel has become available, affordable and accessible to millions of travellers around the world.
  39. 39. Now it’s time to apply those standards to make the speed, convenience,cost-effectiveness and sustainability of rail a viable option for travellers today. SPEED CONVENIENCE SUSTAINABILITY
  40. 40. SPEED CONVENIENCE SUSTAINABILITY Make no mistake – a few pretty websites will not be enough to make rail travel available, affordable and accessible to international travellers.
  41. 41. This massive opportunity demands a fundamental re-engineering of the underlying standards and structures that drive customer experience.
  42. 42. If, as an industry, we can do this, a lot of great things become possible.
  43. 43. For the first time, travel management companies can give their travellers the choice to travel faster, cheaper, better, safer and cleaner. Without sacrificing their margins for doing so.
  44. 44. And for the first time, rail carriers can scale their booking operations and meet the demand of customers and partners from around the world. Without having to invest billions to do it.
  45. 45. THIS IS THE OPPORTUNITY.
  46. 46. Toremodeltheecosystem of travel distributors and rail carriers so, together, we can spearhead the renaissance of rail.
  47. 47. This is the rise of rail.
  48. 48. This is now.
  49. 49. Let’s make it happen.
  50. 50. We’re SilverRail. And we’re uniting the ecosystem of rail carriers and travel distributors around the world’s most comprehensive Silver Search and managed platform for rail content. We exist to fuel the renaissance of rail. If you want to see that happen, we should talk.

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