Social Media metrics

1. Social Media
Metrics

2. Facebook Analytics
Makes it possible to measure, understand, and optimize the interactions
between people and your business. This can drive significant growth.
Facebook Analytics offers rich, unique audience insights, powerful reports,
and automated insights (Facebook, 2017).
Source: Facebook (2017)

3. Pinterest Analytics
This is a built-in analytics platform and it is only available for business accounts. It makes it possible
to track traffic between Pinterest and the site of the company. Average daily impressions and
viewers, audience location, gender, language, total number of repins, total number of clicks, and
total likes can be measured (Smith, 2016).
Source: AnalyticpediA (2017)

4. Twitter Analytics
This is also a built-in analytics platform, however this is not only for
businesses but also for individuals. Data like number of tweets,
impressions, profile visits, mentions and followers can be measured.
Statistics regarding most popular tweets, mentions and followers can
also be delivered (Smith, 2016).
Source: Liones (2017)

5. YouTube Analytics
This social media platform also has an in-house analytics tool. For all the
videos that have been uploaded, the performance can be understood.
Performance metrics, engagement metrics, and demographics can be
provided (Smith, 2016).
Source: Zinkmarketing (2017)

6. Google Alerts
This tool monitors several things, for example
mentions of your company/brand. The results will be
sent via email notifications (Smith, 2016).
Source: Daverend Webdesign (2017)

7. Google Analytics
This tool can analyze which social sites drive people to your website.
With this tool you can find out if a certain social media platform it
not worth it, or which one needs more attention (Smith, 2016).
Source: Bijgespijkerd (2016)

8. Brand24
This dashboard can provide you real-time insights.
Besides that, you will get statistics about your content
and audience (Smith, 2016).
Source: Ziff Davis LLC. (2016)

9. Twazzup
Twazzup can provide real-time monitoring and analytics (Smith, 2016).
Source: Webnerd (2017)

10. Simply Measured
For this tool you need to pay. With this tool you can get insights in
for example Facebook content, competitor and fan page analysis,
and a lot of other analytics and analysis (Smith, 2016).
Source: Xconomy Inc. (2017)

11. Social Mention
This tool can give you an analysis from more than
100 social media sites (Smith, 2016).
Source: M2Social (2017)

12. SumAll
With this tool you will be able to understand the correlation
between your social channels, since it provides you clear
charts that show this information (Smith, 2016).
Source: Realwire Limited (2017)

13. Cyfe makes it possible to monitor networks, accounts,
and pages (Smith, 2016).
Cyfe
Source: Technology
Advice (2017)

14. Quintly
It can track the metrics that are the most important to
you. It can do this for Facebook, Twitter, Google+,
LinkedIn, Instagram and YouTube (Smith, 2016).
Source: Heymarket Media Inc. (2016)

15. References
AnalyticpediA. (2017). Pinterest Analytics Walkthrough: Video. Retrieved December 21, 2017 from
http://analyticpedia.com/pinterest-web-analytics-walkthrough-video/
Bijgespijkerd. (2016). Handige tip: Doeltrechters per bron in Google Analytics. Retrieved December 21, 2017
from https://www.bijgespijkerd.nl/web-analytics/handige-tip-doeltrechters-per-bron-in-google-analytics
Daverend Webdesign. (2017). 4 creative toepassing voor Google Alerts. Retrieved December 21, 2017 from
http://www.daverend.com/google-tips/4-creatieve-toepassingen-voor-google-alerts/
Facebook. (2017). Facebook Analytics. Retrieved December 19, 2017 from https://analytics.facebook.com/
Heymarket Media Inc. (2017). Quintly. Retrieved December 21, 2017 from
https://www.scmagazine.com/error/pagenotfound?aspxerrorpath=/are-brands-in-a-rut-with-
facebook/article/416139/
M2Social. (2017). 30 social media marketing tools you should have. Retrieved December 21, 2017 from
http://www.m2social.net/blog/2016/9/28/30-social-media-marketing-tools-you-should-have

16. Liones. (2017). Twitter Analytics: inzicht in het bereik van jouw tweets. Retrieved December 21, 2017 from
http://www.publishr.nl/2014/09/twitter-analytics-inzicht-het-bereik-van-jouw-tweets/
Realwire Limited. (2017). SumAll. Retrieved December 21, 2017 from
https://www.realwire.com/realResource.asp?ReleaseID=35648&d=w&name=sumall-logo-
1%2Ejpg&title=SumAll+Logo
Smith, K. (2016). Top 15 Social Media Analytics Tools. Retrieved December 19, 2017 from
https://www.brandwatch.com/blog/social-media-analytics-tools/
Technology Advice. (2017) Cyfe. Retrieved December 21, 2017 from
http://technologyadvice.com/products/cyfe-reviews/#/
Webnerd. (2017). Beyond Search: Twazzup prepares new Twitter client. Retrieved December 21, 2017 from
http://blog.louisgray.com/2010/01/twazzup-looks-beyond-search-poised-to.html
Xconomy Inc. (2017). Simply Measured. Retrieved December 21, 2017 from
https://www.xconomy.com/seattle/2013/01/22/simply-measured-plans-to-double-staff-with-8m-from-
bessemer-others/attachment/simply-measured-logo/
Ziff Davis LLC. (2017). Brand24. Retrieved December 21, 2017 from
https://www.pcmag.com/article2/0,2817,2494515,00.asp
Zinkmarketing. (2017). YouTube Analytics: Keys to analyze the statistics. Retrieved December 21, 2017 from
http://zinkmarketing.es/en/keys-to-interpret-youtube-analytics/