Sightlines' Go Green Manager, Jeff Murphy and Associate Vice President, Jay Pearlman, introduce the full suite of Go Green Services, which includes the Carbon Management and Analysis Platform (CarbonMAP) Set-Up and Validation service. In this presentation, you will learn how Sightlines' CarbonMAP Set-Up and Validation service will reduce your start-up time, provide greater confidence with the carbon data you report, and offer operational context with percentile rankings of key performance indicators against a verified database of higher education institutions. Learn how Sightlines' Go Green Services support your campus sustainability efforts.

1. Taking Control of Campus Carbon Management
Date: May 9th, 2013
Presented by: Jay Pearlman and Jeff Murphy
Title Goes Here
In This Position

2. Jay Pearlman
Associate Vice‐President
jpearlman@sightlines.com
Jeff Murphy
Manager of Sustainability Services
jmurphy@sightlines.com
Today’s presenters

3. Please Ask Questions
Enter questions here at any
point during the webinar
Please call us at (203) 682‐4990 with technical
questions – audio, video, etc.

4. © Sightlines 2010
Agenda
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1. Background on the Clean Air‐Cool Planet Campus Carbon Calculator
(CCC)
2. Transitioning to the Carbon Management and Analysis Platform
(CarbonMAP)
3. The Challenge of Data Credibility and Benchmarking
4. Sightlines Sustainability Services

5. © Sightlines 2010
Serving 385 campuses in 42 states, DC and Nova Scotia
Tracking $4.2B in capital spending at member institutions, 95% annual retention rate
Common facilities
vocabulary
Consistent analytical
methodology
Context through
benchmarking
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6. © Sightlines 2010
Strategic partnership with Clean Air‐Cool Planet
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CA-CP initiated partnership with Sightlines in 2011
Why Sightlines?
• Established Relationships – Sightlines works with over 380
campuses annually on issues of facilities management and operational
sustainability.
• Subject Matter Knowledge – Sightlines collects large, diverse sets of
data efficiently and effectively. Through strategic analysis and peer
comparisons, Sightlines turns that data into the knowledge to take
action.
• Unrivaled Experience – With over 350 annual carbon footprint
analyses completed with key leadership institutions across the country,
Sightlines quickly became the single largest user of the excel-based
CCC

7. © Sightlines 2010
Strategic partnership with Clean Air‐Cool Planet
Goal: Take the excel‐based CCC into the 21st Century
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History of the CCC:
• Developed with University of New Hampshire in 2001
• Released to the public in 2004
• About 200 users in 1st year – now thousands of institutions
around the world
• CA-CP estimates that more than 90% of U.S. colleges and
universities that publicly report their GHG emissions use the
Campus Carbon Calculator
Excel‐based CCC:
2,568 cells on Input sheet,
100 sheets in the workbook…
WE CAN DO BETTER!!!

8. © Sightlines 2010
Transitioning to the CarbonMAP
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Introducing…
Why go online?
• Easier collaboration – no more emailing around enormous files
• Flexible data entry (time period and units)
• Seamless updates of GHG accounting standards
• Eliminates file transfers to new versions
• Customized source selection
• Multiple entries allowed for every source and sub-source
• Ability to track additional sources not previously covered
• Notebook and comment fields
• Multiple accounts for curriculum integration
• Distributed data collection
• Improved dashboards
• Database development for tracking national trends
• Accessible from anywhere
www.campuscarbon.org

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Setup your institutional profile
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Define the sources you want to track
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Select date range and data frequency by source
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Set units and enter values for selected date range
Set confidence factor and enter comments as needed for every sub‐source
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Dashboard page provides basic GHG analysis
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14. Setup and Validation Service
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Remaining institutional challenges
Validation service focuses on evaluating existing data
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Data Collection/Processing
• Limited campus resources, but time intensive process
• Is data collection processing best use of staff time?
• Reporting efforts – ACUPCC, STARS, Sierra Club,
Princeton Review, Mass Rideshare Report
Start-up time for CarbonMAP
• Account creation
• Set-up of institutional data
• Population of historical data
Data Quality and Credibility
• Changing GHG accounting standards
• Assumptions and estimates, especially Scope 3 sources
Comparability and Perspective on Performance
• Carnegie Mellon University Researchers on ACUPCC
reporting system:
• “Countless errors and problems”
• “System isn’t designed to notice”
• “Need more quality control”
• Is every school including the same sources?
• Is every school using the same emissions factors?
CarbonMAP Set‐Up and
Validation Service

16. © Sightlines 2010
CarbonMAP Set‐Up and Validation Service
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CarbonMAP Setup & Validation Service:
• Turnkey transfer of existing inventory data to the CarbonMAP
• Customized user account and institutional set-up
• Population of up to 5 years of data inputs from CCC v6.5+
• Validation analysis of data inputs with customized report
• Comprehensive – All Scopes and major source accounted for
• Credible – Percentile ranking of key performance indicators
• Consistent – Analysis of longitudinal data variations
• Comparable – Evaluation of accounting methodology, assumptions,
emissions factors, and institutional boundaries
• Presentation and review of findings with a Sightlines expert
For more information email Sightlines at:
insights@sightlines.com

17. © Sightlines 2010
Comprehensiveness
Tracking appropriate sources given external commitments and campus type
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Contextualizing campus level performance
High level performance dashboards and detailed commentary
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Contextualizing major campus GHG sources
Major source performance against Sightlines verified database of campus emissions
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Input credibility and consistency
Evaluate data credibility and consistency for major sources in all three scopes
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Comparability of campus GHG inventory
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Qualitative analysis of:
• Inclusion/exclusion boundaries
• Collection processes
• Calculation methodologies
• Emissions factors/custom fuel mixes
• GHG accounting standards and protocols
• Inventory assumptions

22. Go‐Green Services
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23. © Sightlines 2010
Remaining institutional challenges
Validation service focuses on evaluating existing data
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Go‐Green Services
Data Collection/Processing
• Limited campus resources, but time intensive process
• Is data collection processing best use of staff time?
• Reporting efforts – ACUPCC, STARS, Sierra Club,
Princeton Review, Mass Rideshare Report
Start-up time for CarbonMAP
• Account creation
• Set-up of institutional data
• Population of historical data
Data Quality and Credibility
• Changing GHG accounting standards
• Assumptions and estimates, especially Scope 3 sources
Comparability and Perspective on Performance
• Carnegie Mellon University Researchers on ACUPCC
reporting system:
• “Countless errors and problems”
• “System isn’t designed to notice”
• “Need more quality control”
• Is every school including the same sources?
• Is every school using the same emissions factors?

24. © Sightlines 2010
With Go Green MB&A You Get
www.sightlines.com/go-green
Through benchmarking…
Sightlines offers
• 5 years of data allows for trending and
performance trajectory
• Performance benchmarking against
comparison groups highlighting successes and
areas of opportunity
• Over 100 benchmarks against peers!
the context, perspective,
and knowledge to act!
No other GHG emissions measurement
service offers this capability!

25. © Sightlines 2010
With Go Green MB&A You Get
www.sightlines.com/go-green
• On-Site data collection of over 330 different
data pieces in 9 categories
• Utilizing the Campus Carbon Calculator, the
accepted standard in Higher Education
• Conforms to ACUPCC requirements and GHG
Protocol
• 5 years of data allows for trending and
performance trajectory
• Performance benchmarking against
comparison groups highlighting successes and
areas of opportunity
• Over 100 benchmarks against peers!
• Trustee quality presentation detailing
historical performance and peer comparisons
• Online access to your data through our
Member Website, charts, benchmarks
• Direct submission to ACUPCC, and compilation
of relevant data for STARS and select state-level
reporting
Verified
Data
Trends &
Benchmarks
Deliverables,
Website and
Reporting

26. © Sightlines 2010
Current Go‐Green members
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Member Characteristics:
• 2/3 Private
• 1/3 Public
• 1/2 Signatories of ACUPCC
• 45% Charter Signatories
Members Diverse in:
• Size & Student Population
• Setting & Climate Zone
• Energy Sources & Uses

27. © Sightlines 2010
Current Go‐Green members
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American Public University System Hamline College The Catholic University of America
American University Hampshire College The Richard Stockton University
Arizona State University Lawrenceville School The University of Alabama (Tuscaloosa)
Armstrong Atlantic State University Le Moyne College Tufts University
Babson College Loyola University of Maryland University of Mass ‐ Lowell
Bentley University Michigan State University University of Arkansas
Boston College Millersville University of PA University of Dayton
Carleton College Montana State University University of Denver
Champlain College Nova Southeastern University University of Tennessee Knoxville
Clemson University Rensselaer Polytechnic Institute University of Redlands
Cleveland State University Richard Stockton University University of San Diego
Emerson College Rider University University of San Francisco
Ethical Culture Fieldston School Saint Mary's College of CA University of Tennessee Knoxville
Fitchburg State University Shippensburg University University of the Pacific
Gallaudet University Siena College University of Vermont
George Mason University Slippery Rock University of PA Virginia Commonwealth University
Hamilton College Texas A&M University Wesleyan University

28. © Sightlines 2010
“Go-Green covers our ACUPCC
reporting needs, much of our STARS
data, plus they collect the data for us
and provide high quality analysis
and peer benchmarking. This
service is a slam dunk”
Betty Lombardo
Sustainability Manager
Arizona State University
What our members are saying
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“We liked the third-party nature
of the data collection process, and
found the Go-Green Process, to be
both timely and within our
budget.”
Mike Johnson,
Associate Vice Chancellor for Facilities
University of Arkansas
“The benchmarking was a
tremendous help. By comparing
our emissions to peers, we have the
context and perspective to know
not only where we are but where we
should be going.”
Mary Yates
Sustainability Coordinator
Loyola University of Maryland
“It is convenient to have all the
data and benchmarks for both
facilities and emissions in one
easy-to-use website.”
Robert Wells
Chief Facilities Officer
Clemson University

29. © Sightlines 2010
Additional sustainability consulting services
Aiding campus with deeper analyses and data collection services
Go‐Green Strategy: Sightlines’ climate action planning (CAP) service
• Establishes carbon neutrality target date and interim reduction targets
• Based on peer targets
• Carbon profile/ability to attain target (both $ and human capital)
• Campus leadership goals
• Identifies potential carbon mitigation projects
• Project ranking system utilizes multiple metrics including
• Carbon impact (MTCDE reduced)
• Cost per ton reduced
• Simple payback period
• Community engagement/visibility opportunity
• Develops phase‐out plan for attain carbon neutrality
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STARS Start‐Up Service:
• Facilitates selection of credits to pursue given institutional profile
• Aids campus in first year data collection effort for AASHE STARS program
• Consolidate, process and enter data into STARS Reporting Tool
• Submission of STARS data
• Maintain detailed record of process to enable the institution to replicate with
minimal time commitment and disruption in future years

30. Questions & Discussion
Jay Pearlman
Associate Vice‐President
jpearlman@sightlines.com
Jeff Murphy
Manager of Sustainability Services
jmurphy@sightlines.com

31. Questions and Discussion