XYZ

1. Employer Branding
Comparison & Ideas
Prepared By: Faiza Rao (HR Professional)

2. Employer Branding
Employer Branding is how you market your company to job seekers and what employees
say about your company as a workplace.
Companies have two types of audience:
Inside the Company / Employees
Outside the Company / Job Seekers & Clients.

3. Branding Comparison of IT Companies
• There are multiple mediums of employer branding, including social media, word of
mouth, social engagements, market presence, and many more.
• This project covers employer branding comparison among Five IT companies.
• I have researched and included main points on which companies are focusing by
utilizing different platforms.
• Why I choose these IT Companies; because their head count is almost equal.
• Arbisoft, CureMD, and Tkxel have strong image in market through Branding.
• Devsinc have recently started employer branding to enhance audience engagement.

4. Employer Branding Attributes Arbisoft CureMD TkXel Devsinc Confiz
Organizational Culture Yes Yes Yes Yes Yes
Career Development Yes No Yes No Yes
Employee Recognition Yes - Strong Yes - Strong Yes Yes Yes-Limited
Job Security Yes - Strong No Yes No Yes - Limited
Internal Events Yes – Strong Yes - Strong Yes Yes Yes
Team Quality Yes – Strong No No No Yes
Job Satisfaction Yes – Strong No No No Yes
Blogs / Articles Yes – Strong Yes Yes No Yes Limited
Announcements Yes Yes Yes Yes Yes- Hold
Covid Awareness Yes Yes Yes Yes Yes
Company / Employee Achievement Yes - Limited Yes Yes No No
Employee Engagement Activities Yes Yes Yes Yes Yes Limited
Recruitment Marketing – Job posting, Drives, and Job Fair etc. Yes Yes Yes Yes Yes – Strong
Sponsorships and Advertisement Yes Yes Yes-Limited No No
Seminars and Webinars for Audience Engagement Yes Yes Yes No No
Internal Societies for Skill Enhancement No No Yes No Yes - Strong
Online challenges to Secure Job Opportunities No Yes No No No
Participation, Certification, Scholarships Yes Yes No No No
Success Stories Yes - Strong Yes Yes No Yes – Copied
Social Issues and Awareness No Yes- Strong Yes No No
Online games for Audience Engagement No Yes- Strong Yes No No

5. Comparison Cont…
• ArbiSoft almost covering all areas but their main focus is on employee work life style, job
satisfaction, and career development.
• CureMD’s main focus is on fun life at CureMD and audience engagement.
• TkXel is mainly focusing on expert collaborative sessions
• Devsinc focuses on employee recognition
• Confiz’s main focus is on job posting, staff skill enhancement and growth, as well as on
employees recognition; however the branding is quite limited and on hold.

6. Ideas for Employer Branding
Employer branding on social media is almost 90% based on your existing employees; which
means, your employees are your capital and before hoping to create any positive branding,
always make sure to keep them happy.
People like to know what they are getting themselves into. So, naturally, any glimpse they
can get into day-to-day culture of a business will provide them with the security of knowing,
they would enjoy being part of this.

7. Cont…
I have listed down some of my ideas to improve employer branding.
• Use Right social network and shows what's going on at your company.
• Employee Career Growth Stories – Story telling
• How is a normal working day
• Unique Employee Hashtag
• Employee Created Content
• Employee Achievements / Success Stories

8. Cont…
• External Events and Conferences
• Internal Company Events
• Showcase the Workplace
• Home Office work; people love seeing realistic content. Currently, most realistic thing is
home office due to COVID-19.
• Have some fun at office and show it
• Employee Live Videos
• Remind people you’re hiring

9. Cont…
• Perks and Benefits
• Be responsive to your audience
• Show working in which tech stacks
• Write Articles and blogs on creative topics
• Engage Job seekers with different coding challenges for learning and hiring purpose
• Engage good mark experience resources in different types of meetups (Company can
target specific tech stacks for online meetups and set topics for healthy discussion)
• Spread awareness on social Issues

10. Cont…
• Design content pertaining to what’s new in Information technology globally
• Purpose-focused content - celebrates the things your team is doing in this realm.
• Recap events gathering / blog – it’s joyful idea for all employees.
• Gifts and tokens – great way to walk around your values. These can be financial, physical,
or emotional.
• Announcements; Birthday shoutout, new initiative, marriage announcement, promotion
• Employer brand campaigns – for something specific, such as campaign about interns,
employee training month, or a volunteering week etc.

11. Cont…
• Focus on Retention through
Employee Spotlights
Volunteer Work
Awards
Surveys & Feedback
Company Newsletter
• Post-Employment
Thank You
Exit Interviews

12. Cont…
• Establish your voice
Genuine human voice
Friendly and approachable
Unique and set you apart from your competitors
• Set up a Careers Page
share carefully selected content with them that makes working at your company
look most desirably.
• Get executives participation in videos

13. Cont…
• Educational, Corporate, and Recruitment Events
• Recruitment Marketing also have a vast range of topics
 Company should use unique approaches for job post
 Job posting on right platform in right way
 Use specific information with a good color scheme.
 Job ad should be specific and readable
 Join Groups for reshare the job post
 Employee referral program

14. Cont…
• New Hiring and show you hired which resources against which job post
• Recruitment Drives
• Job Fair campaign
• Internships announcement and show whom you hired because in market the myth is
companies only announce positions but they don’t hire fresh graduates without reference.
• Online webinars or short sessions with Employees or target audience
• Counselling sessions for fresh graduates.
• Online game – announce game winner and small session with winner.

15. There are many more creative ideas which can be implemented for employer branding that
establishes more credibility for your company, expands the reach to attract more talent,
and helps get employees more engaged.
THANK YOU!