1.
• Started by Sam Walton in 1962
• 2nd largest company in the world
today,with a revenue of over $400
billion.

2.
• International expansion began with a store
outside Mexico City in 1991.
• It has grown to over 3800 international
locations,some under a different brand
name.
Walmart is known as Best Price in India

3.
• Walmart’s entry in small markets was
protested.

4.
• Lawsuits from employees who complained
about poor work conditions,health hazards
and pay below minimum wage.

5.
• Stock price fell 27% from 2000 to 2005
and remained low from 2005 to 2007.

6.
• Introduction of a highly successful $4 generic
drug campaign and several environment
friendly initiatives.

7.
• New campaigns,taglines and aggressive
price cuts.

8.
• Walmart’s strategy of “selling what one
needs as opposed to what one wants
worked miracles during recession.

9.
• Today,Walmart has stores in 16
International Markets and serves 200
million customers a week.

10.
• Loyal Customers
• Good Pricing
• Prime Locations
• Great benefits for full time employees
• Efficient Supply Chain
• Strong IT backup

11.
• Unable to adapt
• Heavily dependent on Bulk Sales
• No success beyond America
• Employee issues

12.
• New economies-India/China/Brazil
• Building on Brand Equity
• Widening Consumer Base
• Presence in Dynamic Product Sectors

13.
• Intensifying Competition
• Stagnation in North America region
• Restriction on FDI e.g. India
• Rising Commodity Prices

14.
• Evaluate Walmart’s new marketing campaign and tagline.Did the company make the
right decision to drop “Always Low Prices.Always” as a tagline?Why or why not?
Ans:
Walmart’s new tagline “Save Money.Live better” is a great move.With this new tagline,
the company focused on decreasing energy costs, increasing retirement savings, good
employee health care coverage, and increased family savings.
• Yes,the company did the right thing by dropping the tagline “Always Low
Prices.Always” because of the following reasons:
•The tagline made the company come across as ‘cheap‘
•This new marketing campaign also enabled Walmart to attract new customers
affected by the recession.
•It rejuvenated the company.

15.
• Walmart does very well when the economy turns sour.How can it protect itself when
the economy is in the rise?
Ans:
Walmart can protect itself when the economy is on the rise by the following ways:
• Building stronger customer loyalty
• Enhancing their Product portfolio
• Improving cleanliness and aesthetics in its stores
• Adding more amenities to its stores: banks,fast-food restaurant chains
• Diversifying:
•Developing a new business unit aimed at a customer with a higher budget.
•Developing an accessible organic (and healthy) product line.

16.
• Founded in 1962,Walmart is the 2nd biggest company in the
world
• Its values are-Respect,Service and Excellence
• Marketing strategies include-unbeatable price and vast
portfolio
• It has a good supply chain but faces stiff competition from
Target
• Walmart did really well during Recession
• It must keep adding new portfolios and expand into newer
markets in order to maintain its success.

17.
• This presentation has been created by
Siddharth Suman,ISM Dhanbad,during a
Marketing Internship by Prof.Sameer
Mathur,IIM Lucknow.