This document discusses branding and web development services provided by Hierarchy, a brand agency and web design firm. It outlines Hierarchy's services such as brand architecture, activation, promotions, and management. It also describes their full-service web design and development process, from planning and design to launch and promotion. Hierarchy provides hosting, SEO, e-commerce solutions, and integrations with tools like CRM and billing systems to help businesses manage and grow online.

1. HIERARCHY
tHEweb AGENCy
TM
© 2016 Hierarchy

2. www.hierarchy-tm.com

3. OVERVIEW
From the era of livestock branding to the
modern era brands created eventful impacts in
the course of commercial advancement. Small
ideas become huge in success and companies
turned into an international symbol of
ascendency. Today the leading companies of
the world become theglobalbusiness souks
because of their typical trademarked identities
and those identities were created, maintained
and even advanced by the brand activists as
the trends moved forward.The concept to rule
the global market depends on how a brand
behaves more than even the developed quality
conscious product.
Keeping the global branding needs of domestic
and international companies in view hierarchy
the brand agency came into act in the year
2015. The agency aimed to help companies
coming forward to compete markets
worldwide. The companies producing even
better materials than the well established
brands not been deservingly recognized just
because of the lake of brand awareness,
interest and expertise. They are unable to
communicate their target market in a way they
should, resulting disintegration or least not
getting the wanted outcomes.
Hierarchy serves mainly for brand architecture
(conceptualization), activation, position,
promotions, research and development as well
as advancement. We do it all from the basic
logo design to the organic search results on
internet. We are developing brands and
getting them forward to the practical fields
with the help of our 24/7 dedicated
department of brand management. Our
services extends offering all in one compact
brand solutions with product research, brand
budgeting, contents management, on-air/
online broadcasting, seo, blogging, social
media supervision, website design and
developments, event management, offset
printing of simple business cards to the
invitations, letter heads, catalogues, flyers,
brochures, magazines, product labels, screen
prints etc. Hierarchy also has an outdoor
advertising department cares determinedly for
the on street presence of our served brands.
HELPS
YOU
GROWING...

4. WEB DESIGN AND DEVELOPMENT
Manafufacturing a quality website is an industrial experty.
Most of individual and companies today understand the
significance of awebsite into the modern
commercialization of a person or a business. A highrated
architect of a website design and a development engineer
together can turn a website into a complete interaction
evocator before the individual or company repsentative
reaches the customer in person.
Since establioshment early in 2015, Hierarchy’sweb
design architects and development engineers have
proven their incomparable skills to compete not just the
domestic market but the international proficients of the
industry.
Starting from personal blogs to large content-managed
corporate sites and e-commerce stores, hierarchy offers a
full range of web design & web development services to
its customers as a web agency.
PHASES TO STRUCTURE A WEBSITE
Followings are 5 procedural phases followed by our lineup to
produce a practical website.
Plan
Design
Develop
Launch
Promotion

5. THAT’S HOW IT WORKS...
Plan
First would we need to get to know you, find out what you are passionate about and what direction you
want to take your business in.
Design
Now we will design a wireframe so you can get a rough idea of the layout of your site. Once this basic layout
has been approved by you, our web design team will come up with a user friendly layout, pick colors and
craft unique graphics, always keeping SEO best practices in mind.
Develop
Once the design is signed off it is given to our developers. It is here where a working system that mimics the
final design is built with clean, functional code.
Launch
Finally after a formal approval by customer we deploy the website to the hosting server where a pre-launch
check will be conducted.
Grow
We are always available to help with any updates or enhancements you may need to grow your site, as well
as manage ongoing SEO campaigns, new tools & add-ons.

6. FEATURES OF SERVICES
Hosting
Architecture (Design)
Construction (Development)
Application Management
Integration and Connectivity
Migration and Upgradation
Search Engine Optimization
eCommerce

7. HOSTING
We offer extremely reliable hosting solutions for very competitive prices.
All our sites provide the followingS:
99.9% Uptime guarantee
cPanel (Access to administer every aspect of websites
FTP access
Hosted on professional hosting servers in Amsterdam, Netherlands
Daily backups
We currently offer several hosting packages. We also offer customized
hosting solutions for those who request them.

8. WEB ARCHITECTURE
There are thousands of websites observed on regular basis, one keen element that is missed in usual is the orientation of a
brand not engage in the process of the website’s architectural planning. The design phase is a most critical one to structure a
successful website. There should always be a brand conscious graphics, contents, colors and fonts wave to form a detailed
brand motivated website. We at Heirachy with our website architects design website with all the commercial aspect and
values of a brand to represent companies as well as indivuals on digital screens to help their presence going global.

9. WEB CONSTRUCTION - DEVELOPMENT
From a static single page of plain text website to the most complex e-commerce sites we have every possible gadgets to bidfor a
conversant web contruction service. Our development engineers are profiecient to work with a variety of web technologies,
including HTML, CSS, the DOM, JavaScript to form a website that has commendable potential to deal with the modernized desktop to tab
and mobile all at once.

10. APPLICATION DEVELOPMENT
There are companies desire Online Banking, Social Networking,
Online Reservations, eCommerce / Online Shopping Carts,
Interactive Games, Online Training, Online Polls, Blogs, Online
Forums, Content Management Systems, etc. to be helped by
the web application development.
For those companies we excersize two main categories of
coding, scripting and programming for creating their Web
Applications:
I. Client Side Scripting / Coding - Client Side Scripting is the type
of code that is executed or interpreted by browsers.
Client Side Scripting is generally viewable by any visitor to a site
(from the view menu click on "View Source" to view the source
code).
Below are some common Client Side Scripting technologies:
HTML (HyperText Markup Language)
CSS (Cascading Style Sheets)
JavaScript
Ajax (Asynchronous JavaScript and XML)
jQuery (JavaScript Framework Library - commonly used in Ajax
development)
MooTools (JavaScript Framework Library - commonly used in
Ajax development)
Dojo Toolkit (JavaScript Framework Library - commonly used in
Ajax development)
II. Server Side Scripting / Coding - Server Side Scripting is the
type of code that is executed or interpreted by the web server.
Server Side Scripting is not viewable or accessible by any visitor
or general public.
Below are the common Server Side Scripting technologies:
PHP (very common Server Side Scripting language - Linux / Unix
based Open Source - free redistribution, usually combines with
MySQL database)
Zend Framework (PHP's Object Oriented Web Application
Framework)
ASP (Microsoft Web Server (IIS) Scripting language)
ASP.NET (Microsoft's Web Application Framework - successor
of ASP)
ColdFusion (Adobe's Web Application Framework)
Ruby on Rails (Ruby programming's Web Application
Framework - free redistribution)
Perl (general purpose high-level programming language and
Server Side Scripting Language - free redistribution - lost its
popularity to PHP)
Python (general purpose high-level programming language and
Server Side Scripting language - free redistribution)
We hierarchy come amongst a few web development sides of
Pakistan offering to manage comprehensive web application
development service.

11. INTEGRATION &CONNECTIVITY
There are range of third-party tools that can be incorporated
into your platform, increasing functionality on a number of
different levels to get a site that truly works. From CRM
customer management systems, to ERP and billing systems to
help you manage your business, we’ll help you find the right
add-on to suit your needs.
Some of our integrations are:
CRM Systems
A CRM system can help you manage your customers, your
prospects and your sales. CRMs can be either web-based or
stand-alone systems and can keep track of people, their
relationships to you, whom they work for, what they're doing,
what they're thinking about buying and how often they
contact you, among many other things. The benefits of using a
CRM for your company are a more streamlined sales process,
increased customer and prospect interaction, and the ability to
keep track of the people that are important to your business.
ERP Systems
An ERP system’s primary purpose is to to seamlessly integrate
a company’s people, processes and stock, enabling the
organization to streamline its operations and support business
growth.
Billing Systems
Businesses can quickly become overwhelmed with multiple
revenue streams, one-off and recurring revenue, customized
payment terms and project-based billing. The result is often
billing errors, wasted effort, and even unhappy customers. We
can help you find a billing system to suit your needs.
Connectivity
We can connect your website to almost any third party service
you need to manage and grow your business.
Social Connectivity
Facebook, Twitter, Google Plus, LinkedIn, and more. We make
sure all your content can easily be shared where you want,
when you want.
Customer Connectivity
Pure chat, Intercom, MailChimp and Mandrill are just a few
communication and e-mail tools available to help you connect
with customers and keep them informed.
SEO Connectivity
Connect your website to powerful SEO tools like Majestic SEO
and Google Analytics to help you make sure your website is as
visible as possible.

12. MIGRATION & UPGRADATION
Many Businesses need to switch platforms, upgrade, or change
their hosting provider to meet changing business needs. The first
step for successful website migration is choosing an experienced
development company that will be responsible for the whole
migration project including customer and product data migration,
design transfer, URL structure and images etc.
There are several important SEO considerations to understand
while going through a website redesign or CMS migration.
Unfortunately, many companies aren’t aware of these items, and
subsequently lose SEO power, search engine rankings, natural
search traffic, and sales.
Hierarchy performs website migration so that you don’t have to.
We remove the anxiety of migration while taking care of the
smallest details.
We have experience with the following migration projects:
Prestashop → Magento
Magento → Prestashop
VirtueMart (Joomla) → Magento
VirtueMart (Joomla) → Prestashop
OsCommerce → PrestaShop
OsCommerce → Magento
Magento server migration
Prestashop server migration
Magento upgrade
Prestashop upgrade
Joomla upgrade

13. SEO
We offer a comprehensive SEO service designed to
boost your website rankings and improve your internet
presence and website traffic. Below are some of the
most popular SEO services we offer.
SEO Consultancy
Every business has different requirements. The first
step is to contact us so that we can define your SEO
objectives & develop a realistic strategy to suit your
needs.
Technical Audit
We provide audits which analyse your website to
ensure the search engines are able to effectively
discover, crawl and index your web pages for maximum
visibility.
Keyword & Market Research
Solid keyword & market research help guide SEO
strategy and allow us to provide realistic projections
and forecasts of opportunity within your market.
Onsite SEO
We will analyse your website’s structure to make sure
that it is search engine friendly.
Penalty Recovery
Help websites recover from Google penalties such as
Panda & Penguin. We have plenty of experience in link
audits & reviewing backlink profiles and can offer
advice and help to improve the quality of your website.
Link Building
We can help you develop a profile of high quality
backlinks.
Content Marketing
Make sure your website is visible on all the important
social networking websites like Facebook, Twitter,
LinkedIn, Google+, Pinterest, and blogs.

14. E-COMMERCE
Magento Development
Magento is a feature rich open source eCommerce
platform. At present, it is considered the most complete
and robust shopping cart solution, being installed in more
than 150,000 online shops.
Magento is owned by eBay ensuring its continuity an
optimization over time.
The vast number of Magento features allows the business
owner to have exactly what he/she is looking for, such as
shipping price at product or category level, promotion
codes, social media management tools, blogging, rankings
per product, several payment gateways and much more.
Magento is very flexible with hundreds of add-ons and
tools to suit all business needs.
Prestashop Development
Prestashop is one of the most widely used eCommerce
platforms.
It's a great solution for small to medium size businesses.
With an intuitive back office, unmatched SEO tools and
complete control over content and functionality,
PrestaShop provides everything you need to start a
successful online store.
PrestaShop comes equipped with more than 310
advanced features designed to suit the needs of online
businesses both large and small.

15. PEHC0021-21
www.hierarchy-tm.com
© 2015 Hierarchy Inc. • All Rights Reserved • Printed in Pakistan
Hierarchy, their respective logos and corporate identities used herein, are trademarks
of Hierarchy and may not be used without permission.