The document discusses research into the target audience for horror films. It provides data showing that horror films are popular among mainstream audiences, as evidenced by several horror films appearing in the top 10 of both box office earnings and DVD sales charts. The document also lists the top horror films of different genres and years, demonstrating a continued popularity for psychological horror films in particular. Examples of upcoming horror film releases further reinforce that the genre remains popular.

1. Target Audience Research
Continued…

2. Daily Box Office – 3/11/15
In this segment of the Daily Box office there are 3 Horror films in the top 10:
• Goosebumps
• Paranormal Activity
• Crimson Peak
Each grossed massive amounts of money in the box office – proving that horror films have a
mainstream audience today.

3. Weekly DVD Sales Chart
Similarly, the weekly DVD sales chart
show’s 2 horror films in the top 10
alone – Poltergeist and Pay The Ghost.
Not only that but Poltergeist’s peak
position has been at number 2,
indicating that it was (and still is)
very popular.
The Vampire Diaries, although being a
TV series, is of the Horror Genre and
ranks at number 10.

4. Top Horror Films
This list of the Top 10 Horror Films of all time gives an indication of what sort of horror films are the
most popular and what factors of a horror film makes them so good. Here it’s clear that people like
‘Slashers’ (Halloween, The Shining, Scream) and ‘Psychological’ Horror’s (The Exorcist, The Blair Witch
Project) the most.

5. Top Psychological Horror Films
This chart of the top Supernatural/Psychological Horror films of all time indicates that horror films are still popular.
Many modern horror films have made their way into the top 20, such as Paranormal Activity, Annabelle and
Insidious proving there is still a popular demand for the horror genre.

6. This Years Top Horror Films
The information given here of the top 10 Horror Films 2015 help’s a lot in proving that our genre
(psychological horrors) has become increasingly popular – the majority of the films seen here are of said
genre. It also more relevant in suggesting what is popular with audiences today.

7. Future Releases
Following from the last slide, this list of Future Releases
further cements the idea that the Horror genre is still
popular. Sequels such as Ouija 2 and The Conjuring 2
suggest success of the first films, because after all, if the
original movie flopped, there would not be a need or
demand to create the second.