1. COMMUNICATION
COMMUNICATION IS THE INFORMATION
FLOW THAT RESULTS IN A SHARED
MEANING AND COMMON
UNDERSTANDING FOR BOTH, THE
INFORMATION SENDER AND
INFORMATION RECEIVER

2. PURPOSE OF COMMUNICATION
FUNCTION ORIENTATION OBJECTIVES THEORETICAL AND
RESEARCH FOCUS
1. EMOTIVE F INCREASING SATISFACTION;
ACCEPTANCE OF CONFLICT RESOLUTION;
ORGANIZATIONA TENSION REDUCTION;
L ROLE ROLE DEFINITION
2. MOTIVATION INFLUENCE COMMITMENT TO POWER, AUTHORITY,
ORGANIZATIONA COMPLIANCE,
L OBJECTIVE REINFORCEMENT AND
EXPECTANCY THEORY;
BEHAVIOURAL
MODIFICATION;
LEARNING
3. INFORMATION TECHNOLOGICA PROVIDING DATA DECISION MAKING
L NECESSARY FOR INFORMATION
DECISIONS PROCESSING; DECISION
THEORY
4. CONTROL STRUCTURE CLARIFYING ORGANIZATIONAL
DUTIES, DESIGN
AUTHORITY

3. PROCESS OF COMMUNICATION
SENDER RECEIVER
INTENDED RECEIVED
MEANING OF MEANING OF
COMMUNICATION COMMUNICATION
ENCODING DECODING
MEDIUM
TRANSMISSION & RECEPTION
MESSAG
E

4. CHANNEL OF COMMUNICATION
CENTRALIZED NETWORKS
ALL COMMUNICATIONS ARE CONTROLLED BY MANAGER
(INDIVIDUAL IN CIRCLE)
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WHEEL 
 Y
CHAIN

5. DECENTRALIZED NETWORKS
NO ONE INDIVIDUAL CONTROLS THE COMMUNICATION
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CIRCLE
ALL
CHANNEL

6. TYPES OF COMMUNICATION
• VERBAL
• NON-VERBAL

7. BARRIERS OF COMMUNICATION
• FRAME OF REFERENCE
• FILTERING
• IN-GROUP LANGUAGE
• OVERLOAD
• SEMANTIC DIFFERENCES
• STATUS DIFFERENCES
• TIME PRESSURE

8. OVER COMING BARRIERS
• EFFECTIVE TIMING
• REGULATED INFORMATION FLOW
• PARALLEL CHANNELS
• EMPATHY
• FEEDBACK
• EFFECTIVE LISTENING