16. If a blog launches on
the web, does anybody
care?
• Technorati says the blogsphere doubles
once every 6 months.
• Blogpulse say that might only be 30% that's
active growth.
20. • Blogs, Myspace,
Facebook, Bebo,
Digg, Orkut, Twitter,
mailing lists, forums, and so
on, and so on
• Might not be on the
web…
• What’s appropriate for
your project?
22. Be part of the
community
• Go out and find your users
• Build mutually beneficial relationships
• Conversation takes time and effort
• People who meet in real life, have more long-
lasting web connections.
23. The Art of Successful
Blogging
• Talk like a real person!
• Be prepared to actually
listen
• Ask questions
• Solicit opinion
• People love lists...
Recommended: copyblogger.com
28. • A single page view can generate 50 hits
• What if the path to the good stuff takes
you through 5 pages?
• An elegant site might get fewer hits than
your poorly designed one.
• What about all the searchbots, spambots
and email harvesters?
29. • What do you need to measure?
• How do you measure it?
37. • Teenagers change online identities with
regularly
• People will say what they think, and you
won’t necessarily like it
• Some people want to talk about selling
Viagra
50. • People have interests. They blog about
them. They categorise those posts.
• People want information about their
interests. Libraries can provide this.
• Provide a tool to recommend books based
on blog tags.
51. Techie Stuff
• Apache - PHP - Simplepie RSS – Amazon
web services
• Pull data from recent blog posts, send to
amazon as a search
52. • Could be done with any system that
provides simple hooks for open data.
• Time to implement: 1 evening
54. Does it avoid our
perils?
1. Task not technology driven
2. Can be easily promoted elsewhere
3. Can track success via book sales
4. Is ideal discussion material
5. Built with existing systems
55. Summary
• Remember it’s about people
• Look beyond your own site
• Measure meaningful outcomes
• Cultivate community
• Work with the web
56. Or...
• Engage with people
• Provide a valuable service
• Cultivate community
Sound familiar?