1. Seminar Presentation on
“Green manufacturing”
Presented by
Mr. Shreyas Suresh Pandit
Under Guidance of
Prof. V. A. Kamble

2. Contents
• Introduction
• Why Green manufacturing(GM)?
• Activities in GM
• Related topics- GSCM and Eco-innovation
• GM agenda for India
• Industrial perspective

3. Introduction
• GM- “To prevent pollution and save energy through the
discovery and development of new knowledge that reduces
and/or eliminates the use or generation of hazardous
substances in the design, manufacture, and application of
chemical products or processes.”
• reduces human and ecological risks,
• enhances cost effectiveness,
• improves process efficiency, and
• creates products and processes that are environmentally
beneficial.

4. Introduction
• Transformation of industrial operations in following 3 ways
-using Green energy
-developing and selling Green products
-employing Green processes in business operations
• Sectors mostly implementing GM
– Steel manufacturers
– automobile companies
– Foundry
• Green products

5. Framework
• Planning for Green as a core part of business
strategy
• executing Green initiatives across the value
chain by shifting towards Green energy, Green
products and Green processes
• communicating and promoting Green
initiatives and their benefits to all stakeholders.

6. Literature review
[1]Noor Aslinda
Abu Seman
discussed the relationship between GSCM and green
innovation. The findings were show that GSCM leads to
green
innovation.
[2]Swapnil V.
Ghinmine,
identified various factors that help for implementation the
green manufacturing in the industry. The CO2 emission
and the waste that is generated fro the industry is one of
the main factors for the environmental degradation which
leads to
global warming and acid rain.
[3]Aref A.
Hervani and
Marilyn M.
Helms,
It seeks to integrate works in supply chain management,
environmental management, and performance
management into one framework. A systems framework
forms the discussion
outline with a focus on controls/pressures, inputs, tools,
and outputs as major categories for
evaluation and review.

7. Why GM?
• More ominous, global crises such as ozone depletion,
greenhouse warming, deforestation and the loss of
biodiversity
• Toxic wastes and acid precipitation
• A need of new economic and organizational concepts
and practices
• Government rules

8. Activities and technologies
for GM
• Green concept in design
• Green concept in choice of component/material
• (RoHS) Production management
• After production (product in the field)
• Carbon sinks
• Efficient fuels
• Consumer Green
• Green transportation
• Industry efficiency

9. Challenges on GM & Benefits
from Same
• Isolated initiatives
• Cost
• Don’t fully understand
• Not integrated into their corporate strategy
• Qualified by world class customers
• Competitive advantage
• Happy and healthy employees
• Better process control
• Promote R&D activities

10. Green supply chain management
(GSCM)
• Integrated supply chains (for product recovery)
• Continuous innovation is also needed
• Several techniques
– Design for environment (DFE)
– Life cycle assessment
• GSCM elements and performance measurement
– Process, product, raw material modifications;
– on-site and off-site energy recovery;
– pollution prevention opportunity audits etc
• Internal and external control

11. Graph for GCSM

12. GSCM Study difference in developed and
developing countries
• Large companies can green their supply chain by creating win-
win relationships with their partners
• Performance improvement by applying strategies at different
levels.
• Strong GSCM and Green innovation relation
• At Take-off stage
• Still lack of researchers study – Malaysia
• India - GSCM using an Interpretive Structural Modeling (ISM)

13. Eco innovation
• Hardware or software innovation
– product innovation, process innovation, managerial innovation, and
marketing innovation
• Types of eco innovation
– Towards a ‘life-cycle’ perspective
– Product and process innovations
– Organizational innovations
– Marketing innovations
• Levels of eco-innovation
– micro (product or service, process, company);
– meso (sector, supply chain, region, product system/service system);
– macro (economy-wide: nation, economic blocks, global)

14. GREEN MANUFACTURING AGENDA
FOR INDIA
• India’s Green Challenge
• Setting the Agenda for Green Manufacturing
–Green energy
• Solar Mission
• India was ranked seventh in the world in terms of investment in
sustainable energy.
• National Clean Energy Fund (NCEF) - Union Budget 2010–11
• Renewable Energy Certificate (REC) norms
• product portfolio in termsof the energy intensity of their manufacture and in-life
use, recyclability and waste generation.

15. –Green products
• organic food products,to electric cars and solar heaters
• Consumer consciousness
• Implementing the RoHS the
• Society of Manufacturers of Electric Vehicles (SMEV)
–Green processes in business operations
• implementing lean processes

16. INDUSTRY PERSPECTIVE
(CASE STUDY)
• Ford Motor Company: A living roof and innovative cooling
• General Motors Company: Reducing waste and using
landfill gas
• Volkswagen: Achieving Platinum LEED certification

17. CONCLUSION
• Green manufacturing is core to their competitive strategies.
The transformation journey to Green manufacturing has just
started. While there are a few early adopters, the industry at
large needs to develop comprehensive plans to address all
three areas — Green energy, Green products and Green
processes.
• The Government has to play an effective facilitator role in this
transformation with both stronger incentives on one hand and
regulatory mechanisms on the other. The industry associations
can bring the different stakeholders together and support the
roll-out of a communication strategy.

18. REFRENCES
• [1] Noor Aslinda Abu Semana, Norhayati Zakuana, Ahmad Jusoha, Mohd
Shoki Md Arifa, Muhamad Zameri Mat Samanb, “The relationship of green
supply chain management and green innovation concept”, International
Conference on Asia Pacific Business Innovation and Technology
Management, page 455-456.
• [2] Swapnil V. Ghinmine, Dilip I. Sangotra “Implementation of green
manufacturing in industry - a case study”, International Journal of Research
in Engineering and Technology, page 42-4
• [3] Aref A. Hervani and Marilyn M. Helms, Joseph Sarkis “Performance
measurement for green supply chain management”, Benchmarking: An
International Journal, page 333- 341.
• [4] Perminder Jit Singh, KS Sangwan “Management Commitment and
Employee Empowerment in Environmentally Conscious Manufacturing
Implementation”, World Congress on Engineering.

19. • [5] Alasdair reid, michal miedzinski, final report for sectoral
innovation watch “Eco innovation” May 2008.
• [6] Arindam Bhattacharya, Rahul Jain, Amar Choudhary
“Green Manufacturing Energy, Products and Processes”, the
Boston Consulting Group (BCG).
• [7] “Driving forward with green manufacturing” pwc
cleantech

20. Thank You