Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
SHERLOCK
HOLMES WOULD
HAVE HATED
RESUMES
H E R E ’ S W H Y…
• Resumes are not logical, but a mere representation of
what we consider to be hard facts.
H E R E ’ S W H Y…
• Resumes are not logical, but a mere representation of
what we consider to be hard facts.
• We do not ...
H E R E ’ S W H Y…
• Resumes are not logical, but a mere representation of
what we consider to be hard facts.
• We do not ...
H E R E ’ S W H Y…
• Resumes are not logical, but a mere representation of
what we consider to be hard facts.
• We do not ...
As Sherlock would have said, “When you have
eliminated the impossible, what remains, however
improbable, must be the truth...
As Sherlock would have said, “When you have
eliminated the impossible, what remains, however
improbable, must be the truth...
R E A L LY.
N O .
How about something that’s the complete
opposite of a resume?
S O M E T H I N G T H A T I S … ?
L O G I C A L
L O G I C A L
A N A LY T I C A L
L O G I C A L
C O M P E L L I N G
A N A LY T I C A L
T H I S I S I T !
H O W A B O U T R E S U M E ?
- S H ( A S C A N D A L I N B O H E M I A )
“It is a capital mistake to theorize before one has
data.”
S H A L L W E ?
L E T ’ S G E T T O T H E D A TA T H E N .
2008 2011 20122010
The
Journalist
The
Strategist
The
Innovator
The
Marketing
Maverick
2008 2011 20142010
The
Journalist
The
Strategist
The
Innovator
The
Marketing
Maverick
Freelance Journalist,
The Times of I...
The
Journalist[ ]
What did I do?
Storyboarding, photography and copywriting, as
essentials.
But in truth, I stepped out of the journalistic ...
The
Strategist[ ]
][
Numbers to care about…
Graduated in Commerce (Honors) in 2010 from the
University of Delhi. Creative Marketing Associate a...
The
Innovator[ ]
Noise. Noise. Noise. Noise. Noise. Noise. Noise.
Noise. Noise. Noise. Noise. Noise. Noise. Noise.
Noise. Noise. Noise. Noi...
A M P L I F Y S T O R I E S D I G I TA L LY
D E V E L O P E D E X P E R T I S E I N …
M O V E D T O C A L I F O R N I A T O P U R S U E M A S T E R ’ S I N D I G I TA...
The
Marketing Maverick[ ]
Moved to Copenhagen, Denmark in
November 2012 and joined Citrix Systems Inc
as a Social Media Manager
And for the next year and a half, did a few
interesting things, some of which are…
Led the voice of the product called Podio to amplify the company vision to over 30,000
users across social channels on a d...
Led the voice of the product called Podio to amplify the company vision to over 30,000
users across social channels on a d...
Led the voice of the product called Podio to amplify the company vision to over 30,000
users across social channels on a d...
Led the voice of the product called Podio to amplify the company vision to over 30,000
users across social channels on a d...
Led the voice of the product called Podio to amplify the company vision to over 30,000
users across social channels on a d...
• Took a few months’ hiatus and filled it with -

Reading voraciously

Finishing a short novella

Traveling to Spain, the ...
A N D N O W…
Am doing an interesting little consultancy project in the
Middle East as a Digital Marketing Manager. 

And…

Am excited to find, join and contribute to the fascinating
revolution that your company might be leading.
- S H ( A C A S E O F I D E N T I T Y )
“It has been an axiom of mine that the little things
are infinitely the most impor...
W H E R E A R E
T H E L I T T L E
T H I N G S
T H E N ?
A very voracious reader
Passionate
about
writing
Physicallyincapableofdoingun-creative
things
chameleon writer - capable o...
M Y W O R K I D E O L O G Y
F I N D O U T I F I F I T I N W I T H Y O U R S H I N D I G W I T H …
Measure results
Make mistakesDon’t sell the product
Content is king
Measure results
Make mistakesDon’t sell the product
Content is kingNot just actions
Measure results
Make mistakesDon’t sell the product
Content is kingNot just actions
But context is queen,
and so is timing.
Measure results
Make mistakesDon’t sell the product
Content is kingNot just actions
Sell the why behind
the product
But co...
Measure results
Make mistakesDon’t sell the product
Content is kingNot just actions
Sell the why behind
the product
And ma...
C R E D I T S
• The girl in wilderness (modified) by Unsplash
• Sherlock Holmes silhouette by The Sherlocktron
• Charlie B...
LET’S TALK!
Shreya Shangari
shreyashangari@gmail.com | +91-971 52 971 8568
LinkedIn | Blog | Website
Nächste SlideShare
Wird geladen in …5
×

Why Sherlock Holmes Would Have Hated Resumes

837 Aufrufe

Veröffentlicht am

My name is Shreya Shangari, am a marketing and communications specialist. And I speak on behalf of Sherlock Holmes when I say he would have hated resumes.

Veröffentlicht in: Karriere
  • Als Erste(r) kommentieren

Why Sherlock Holmes Would Have Hated Resumes

  1. 1. SHERLOCK HOLMES WOULD HAVE HATED RESUMES
  2. 2. H E R E ’ S W H Y… • Resumes are not logical, but a mere representation of what we consider to be hard facts.
  3. 3. H E R E ’ S W H Y… • Resumes are not logical, but a mere representation of what we consider to be hard facts. • We do not observe what is the story to tell, but just take pride in our so-called achievements.
  4. 4. H E R E ’ S W H Y… • Resumes are not logical, but a mere representation of what we consider to be hard facts. • We do not observe what is the story to tell, but just take pride in our so-called achievements. • We miss out the little details, forgetting that the little things are in fact significant.
  5. 5. H E R E ’ S W H Y… • Resumes are not logical, but a mere representation of what we consider to be hard facts. • We do not observe what is the story to tell, but just take pride in our so-called achievements. • We miss out the little details, forgetting that the little things are in fact significant.
  6. 6. As Sherlock would have said, “When you have eliminated the impossible, what remains, however improbable, must be the truth” SO… Resume?
  7. 7. As Sherlock would have said, “When you have eliminated the impossible, what remains, however improbable, must be the truth” SO… Resume? Nope. Not Happening.
  8. 8. R E A L LY. N O .
  9. 9. How about something that’s the complete opposite of a resume?
  10. 10. S O M E T H I N G T H A T I S … ?
  11. 11. L O G I C A L
  12. 12. L O G I C A L A N A LY T I C A L
  13. 13. L O G I C A L C O M P E L L I N G A N A LY T I C A L T H I S I S I T !
  14. 14. H O W A B O U T R E S U M E ?
  15. 15. - S H ( A S C A N D A L I N B O H E M I A ) “It is a capital mistake to theorize before one has data.”
  16. 16. S H A L L W E ? L E T ’ S G E T T O T H E D A TA T H E N .
  17. 17. 2008 2011 20122010 The Journalist The Strategist The Innovator The Marketing Maverick
  18. 18. 2008 2011 20142010 The Journalist The Strategist The Innovator The Marketing Maverick Freelance Journalist, The Times of India Finished Bachelor’s in Commerce with Honors ! + ! Creative Marketing Executive at Industrial production Master’s in Digital Marketing, Hult International Business School, California Digital Marketing and Communications Specialist, Blue Planet Network, Colorado ! + ! Social Media Manager, Citrix Systems Inc, Denmark
  19. 19. The Journalist[ ]
  20. 20. What did I do? Storyboarding, photography and copywriting, as essentials. But in truth, I stepped out of the journalistic classroom and raised hard-hitting questions… …on matters ranging from anti-death penalty to the Commonwealth games usurping student resources at the local University.
  21. 21. The Strategist[ ] ][
  22. 22. Numbers to care about… Graduated in Commerce (Honors) in 2010 from the University of Delhi. Creative Marketing Associate at an industrial manufacturing firm for the next 18 months. ! 52% = Increase in sales via inventive marketing campaign 28% = Increase in revenue via tour to China and adding new line to product collection
  23. 23. The Innovator[ ]
  24. 24. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. How to cut through the noise and make yourself heard. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise. Noise.
  25. 25. A M P L I F Y S T O R I E S D I G I TA L LY
  26. 26. D E V E L O P E D E X P E R T I S E I N … M O V E D T O C A L I F O R N I A T O P U R S U E M A S T E R ’ S I N D I G I TA L M A R K E T I N G . International Marketing Digitizing Your Business Model Attracting Profitable Customers Digital Marketing Optimization Customer Conversion Online E-Commerce
  27. 27. The Marketing Maverick[ ]
  28. 28. Moved to Copenhagen, Denmark in November 2012 and joined Citrix Systems Inc as a Social Media Manager
  29. 29. And for the next year and a half, did a few interesting things, some of which are…
  30. 30. Led the voice of the product called Podio to amplify the company vision to over 30,000 users across social channels on a daily basis. And for the next year and a half, did a few interesting things, some of which are…
  31. 31. Led the voice of the product called Podio to amplify the company vision to over 30,000 users across social channels on a daily basis. Ran several campaigns over October-November 2013 to produce over 600 pieces of content to test impact of type and frequency of content. Result? Over 1700 active engagements and +29,000 click-throughs. And for the next year and a half, did a few interesting things, some of which are…
  32. 32. Led the voice of the product called Podio to amplify the company vision to over 30,000 users across social channels on a daily basis. Ran several campaigns over October-November 2013 to produce over 600 pieces of content to test impact of type and frequency of content. Result? Over 1700 active engagements and +29,000 click-throughs. ! Successfully organized user meet-ups across Europe to engage with the most active user community. And for the next year and a half, did a few interesting things, some of which are…
  33. 33. Led the voice of the product called Podio to amplify the company vision to over 30,000 users across social channels on a daily basis. Ran several campaigns over October-November 2013 to produce over 600 pieces of content to test impact of type and frequency of content. Result? Over 1700 active engagements and +29,000 click-throughs. ! Successfully organized user meet-ups across Europe to engage with the most active user community. ! Authored / orchestrated over 30 blog posts. And for the next year and a half, did a few interesting things, some of which are…
  34. 34. Led the voice of the product called Podio to amplify the company vision to over 30,000 users across social channels on a daily basis. Ran several campaigns over October-November 2013 to produce over 600 pieces of content to test impact of type and frequency of content. Result? Over 1700 active engagements and +29,000 click-throughs. ! Successfully organized user meet-ups across Europe to engage with the most active user community. ! Authored / orchestrated over 30 blog posts. ! Single handedly created and led a community of over 800 passionate product users and involved them in various activities. And for the next year and a half, did a few interesting things, some of which are…
  35. 35. • Took a few months’ hiatus and filled it with -
 Reading voraciously
 Finishing a short novella
 Traveling to Spain, the Czech Republic, Germany and Sweden to give myself the learning experience and the independence to organize it single-handedly…
  36. 36. A N D N O W… Am doing an interesting little consultancy project in the Middle East as a Digital Marketing Manager. 

  37. 37. And…
 Am excited to find, join and contribute to the fascinating revolution that your company might be leading.
  38. 38. - S H ( A C A S E O F I D E N T I T Y ) “It has been an axiom of mine that the little things are infinitely the most important.”
  39. 39. W H E R E A R E T H E L I T T L E T H I N G S T H E N ?
  40. 40. A very voracious reader Passionate about writing Physicallyincapableofdoingun-creative things chameleon writer - capable of morphing into any brand’s voice But have an opinionated individual voice in writing too I believe - Teams that work together, stay together…just likefamilies A bit of a certified Grammar Nazi, pardon me Love reading fiction and non-fiction…and writing is my way of giving back Flexible, in work, as in yoga and life Thirstsforchallenges Food romantic - will actively cook and bake for MY team at work ;) Wanderlustbitmebad.Seriously. In love with Data geek Analytics buff - Marketo + Sysomos + Google Adwords + Google Analytics + Radian 6 + Hootsuite + Tweetdeck + Buffer + Crazyegg Analytics and monitoring buff Happy to (and looking forward to) move anywhere More sincere than a bunch of puppies vying for your attention
  41. 41. M Y W O R K I D E O L O G Y F I N D O U T I F I F I T I N W I T H Y O U R S H I N D I G W I T H …
  42. 42. Measure results Make mistakesDon’t sell the product Content is king
  43. 43. Measure results Make mistakesDon’t sell the product Content is kingNot just actions
  44. 44. Measure results Make mistakesDon’t sell the product Content is kingNot just actions But context is queen, and so is timing.
  45. 45. Measure results Make mistakesDon’t sell the product Content is kingNot just actions Sell the why behind the product But context is queen, and so is timing.
  46. 46. Measure results Make mistakesDon’t sell the product Content is kingNot just actions Sell the why behind the product And make them fast. Learn, optimize and then move ahead. But context is queen, and so is timing.
  47. 47. C R E D I T S • The girl in wilderness (modified) by Unsplash • Sherlock Holmes silhouette by The Sherlocktron • Charlie Brown by Zitsmanfam • The Thinking man by Lesyeuxdumonde • Lightbulb heads by Futurethink Innovation • The Modern Marketer by Anairas • Copenhagen Vesterbrogade capture by Settle In Denmark
  48. 48. LET’S TALK! Shreya Shangari shreyashangari@gmail.com | +91-971 52 971 8568 LinkedIn | Blog | Website

×