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FRESH THINKING | STIMULATING INTERACTIONS | DYNAMIC PARTNERSHIPS
experience excellence
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FRESH THINKING | STIMULATING INTERACTIONS | DYNAMIC PARTNERSHIPS
γηγγγThe Future of Marketin...
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FRESH THINKING | STIMULATING INTERACTIONS | DYNAMIC PARTNERSHIPS
engaging agenda
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FRESH THINKING | STIMULATING INTERACTIONS | DYNAMIC PARTNERSHIPS
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CMO Summit 2015 Delegate Pack

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CMO Summit 2015 Delegate Pack

  1. 1. www.cmoanzsummit.com / page 1 FRESH THINKING | STIMULATING INTERACTIONS | DYNAMIC PARTNERSHIPS experience excellence senior decision makers – focused environment The sixth annual CMO Summit is a premium forum bringing elite buyers and sellers together. As an invitation-only event taking place behind closed doors, the summit offers chief marketing executives and agencies and consultants an intimate environment for a focused discussion of the key new drivers shaping the marketing agenda. advance expertise memorable interactions – bespoke meetings As a delegate at the CMO Summit, you can experience and contribute to the ultimate meeting point for practitioners in your profession. Join us and: • Receive complimentary access to the entire event and meet a gallery of expert speakers • Benchmark yourself against your most successful peers and competitors • Gain access to leading marketing agencies and solution providers enabling you to achieve your strategic and tactical goals • Engage in unparalleled networking opportunities to organically grow your business network • Enjoy an exquisite environment conducive to knowledge sharing and high-level networking The abundance of leading edge digital platforms calls for the modern marketer to deliver complete information to customers instantaneously. With the constant influx of data and skyrocketing demand for innovative multi-channels, marketers strive to be the vanguard against competitors and conquer target markets with an arsenal of IT-centric strategies, purposeful content, and effective engagement. Chief marketers of today are paving their way to the top of the leadership board, accelerating growth and promoting a prosperous brand image. delegate information 17– 19 August 2015 | RACV Royal Pines Resort | Gold Coast | Queensland
  2. 2. www.cmoanzsummit.com / page 2 FRESH THINKING | STIMULATING INTERACTIONS | DYNAMIC PARTNERSHIPS γηγγγThe Future of Marketing Tricia Weener, Head of Marketing, Commercial Banking, Global Banking & Markets, APAC, HSBC Tricia Weener is the Head of Marketing for HSBC Commercial Banking, Global Banking & Markets in Asia Pacific. She is responsible for 19 markets in the region, directing customer research and insight, planning and process, campaigns and brand, sponsorship, proposition implementation, digital marketing strategy and activation. Prior to this, Tricia was the Head of Marketing Communications, Campaign & Digital Strategy for Commercial Banking, globally responsible for events, sponsorship activation, brand, content creation and digital marketing. She joined HSBC in August 2009 as Head of Marketing & Communications for Commercial Banking, Europe. Prior to this, Tricia ran her own award winning integrated marketing agency. Embarking On a Digital Revolution: Positioning Mobile Platforms to Enrich Customer Engagement Christophe Eymery, Head of Digital & Media, L’Oreal Australia Christophe Eymery is the Head of Digital for L’Oreal Australia. Christopher is an MBA graduate from ESCP Paris, AIT Bangkok and Monash University Melbourne. He started his career with an internship at L’Oreal Group as Skincare Brand Manager Assistant for Lancome in 2001. Post graduating, he joined Renault to look after the car manufacturer’s Marketing Operations in Australia and New Zealand. After four years, Christopher moved agency side to run the Digital Media Business of ZenithOptimedia in Melbourne, servicing clients such as nab, Honda, Nestle, Victoria Government and University of Melbourne for five years. With a firm grasp of Digital Marketing, he shifted back to the client side in 2013, returning to his initial roots at L’Oreal and oversees digital development for the Leader in Beauty’s portfolio of 27 brands in Australia and New Zealand. From June 2015, Christophe has been tasked to oversee all consumer touchpoints with a broader remit encompassing all media, CRM, Social Media and Consumer Affairs. Driving Valuable Information: Unlocking the Code to Generate Intelligent Data Wendy Glasgow, Head of Data Platforms APAC, Google Australia Her role at Google includes working with leading APAC organisations to identify and implement data driven opportunities. Wendy has technology experience in Europe and Asia Pacific at organisations including AOL, Microsoft and News Corp, working primarily across digital media products. She also has experience in the finance industry in Australia. Wendy’s most recent technology focus has been building cutting edge digital data management platforms. awaken genius pioneer ideas – illuminating exchanges Developed via a profound dialogue with key market players and our extensive proprietary research, the CMO Summit programme offers indispensable insights on: • Acquire & Nurture – Embracing the value of consumer experience to accelerate customer acquisition and lock in brand loyalty • Let’s Get Phygital – Seamlessly combining new technology with traditional marketing to drive customer experience enhancements in both the physical and digital realms • Rules of Engagement – Inspiring consumers with meaningful content delivered through powerful marketing channels to boost your brand, engage with customers and generate sales • Unlocking Data’s Potential – Progressing from big data to intelligent data to leverage customer insights for opportunities and efficiencies • In the Martech Era – Taking on the role of a Chief Marketing Technologist to master the new data and technology driven marketing environment • Brand Facelift – Breathing new life into tired brands by repositioning direction, revamping strategies, and recharging its purpose • The Future is Mobile – Capturing the exploding mobile traffic momentum to captivate audiences and emerge as market leaders • Champion of the Customer – Positioning yourself as the consumer’s voice in the company to gain respect, budget and market share • Supercharging Capital – Distributing capital to omnipotent channels and maximising cutting-edge digital platforms to boost marketing ROI hallmark content inspirational ideas – essential knowledge DY NAMIC MODERATOR Sonia Adams, CMO, GHD Sonia Adams is currently the CMO for GHD, one of the world’s leading engineering, architecture and environmental consulting firms. With a strong background in all disciplines of marketing and client relationship management, not only is she a sound technician in both fields, she is also an experienced presenter, and well respected for her leadership and communications skills. ULTIMATE THINKERS This is THE event for marketing leaders in Australia. The networking, insights and conversations are priceless! Director Solutions & Marketing, UXC Connect
  3. 3. www.cmoanzsummit.com / page 3 FRESH THINKING | STIMULATING INTERACTIONS | DYNAMIC PARTNERSHIPS engaging agenda strategic meetings – prolific networking day 1 10:00-12:00 Event Registration 12:00-13:00 Lunch 13:00-13:15 Chairman’s Opening 13:15-14:00 Opening Keynote 14:00-14:45 Parallel Sessions 14:45-15:00 Networking Coffee Break 15:00-17:00 One-to-One Meetings 17:00-17:45 Parallel Sessions 17:45-18:30 Masterclasses 18:30-19:30 Interactive Forum 19:30-20:00 Free Time 20:00-20:30 Welcome Reception 20:30 Welcome Dinner day 2 07:30-08:45 Breakfast 09:00-09:45 Keynote Presentation 09:45-10:30 Masterclasses 10:30-10:45 Networking Coffee Break 10:45-12:45 One-to-One Meetings 12:45-13:45 Lunch 13:45-14:45 Interactive Forum 14:45-15:30 Parallel Sessions 15:30-15:45 Networking Coffee Break 15:45-17:45 One-to-One Meetings 17:45-18:30 Parallel Sessions 18:30-19:15 Keynote Presentation 19:15 Evening Reception day 3 07:30-08:45 Breakfast 08:45-09:45 Keynote Presentation 09:45-10:30 Parallel Sessions 10:30-10:45 Networking Coffee Break 10:45-12:15 One-to-One Meetings 12:15-13:00 Parallel Sessions 13:00-13:45 Closing Keynote 14:00-15:00 Closing Lunch INTERACTIVE FORUM Marketing Leaders Forum The Voice of the Consumer: Positioning Marketers on the Leadership Table Kent Heffernan, Executive GM Brand & Insights, nbn™ George Bej, GM Marketing, Laminex Australia Simon Strahan, Marketing Director, DrinkWise Australia Hina Kotecha, Marketing Director APAC, Williams Lea Tag Diversification Forum Time to Diversify: Reinventing Common Marketing Channels to Stay Relevant and Produce Positive Change Chaminda Ranasinghe, Head of Digital Sales & Marketing, ANZ Anthony Xydis, National Marketing Director, Australia Radio Network Katherine Nguyen, Head of Marketing, Acer Australia COMPELLING PRESENTATIONS A Year On: How Brand Purpose & Story Telling Creates Economic Value John Broome, Marketing Director ANZ, Kellogg Company Embracing Your Inner Marketing Technologist to Bridge the Martech Divide Grant Pattison, Senior Manager, Marketing & Sales Technology, IAG Connecting the Dots: Let’s Join the Conversation Jason Bradshaw, Head of Customer Experience, Target Australia Next Generation Marketing: Going Digital to Deliver Groundbreaking Results Scott Combes, ANZ Commercial Marketing Director, Dell Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder Victoria Cooper, Marketing Director, Goodman Fielder How to Drink Properly: Insights on How to Engage a Challenging Target Audience Simon Strahan, Marketing Director, DrinkWise Embarking on a Bold Revitalisation Plan to Restore Customer Trust and Enrich Brand Perception Ron Watson, Group Manager Corporate Communications, Energex When Advertising Doesn’t Work Toby McKinnon, CMO, Bank of Queensland Disruption by Design: Mastering the Skills of Disruptive Innovation to Grow Market Share George Bej, GM Marketing, Laminex Australia Adam Jarski, Head of Brand & Communications, Laminex Australia Creating Space and Time: How Digital Services Build Private Wealth Relationships Kylie Smith, GM Marketing & Communications, Perpetual John Joyce, Senior Manager, Content and Digital Strategy, Perpetual Delivering an Honest Brand Message in a Fragmented Communications Environment Lisa Sharp, GM Central Marketing & Industry Insight, Meat & Livestock Australia exquisite comfort superb locations – first class facilities One of Queensland’s largest resorts, Royal Pines Resort offers an unparalleled choice of accommodation, golfing, convention, dining and leisure facilities. With a choice of 331 luxury rooms, four restaurants, championship golf course, seven tennis courts, world class Angsana Spa, fully equipped Health Club, and Hydrate Bar, the resort is the perfect venue for mixing business networking with quality rest and recreation. www.royalpinesresort.com.au Repositioning Lessons from a Humble Brand Sarah Mathews, Marketing & Communications Officer, Barnados Australia Sarah Mathews is specialist marketer, communicator and brand enthusiast with a passion to see her work have a lasting impact on social change. She is committed to using her skills to support social entrepreneurialism. As part of Mumbrella’s highly commended ‘Marketing Team of the Year’ and as the recipient of 2014 Australian Marketing Institute’s ‘Future Leader’ award, Sarah saw Barnardos Australia reposition itself as a child-centric, solution-focused brand contributing to a four point increase on the Charity Reputation Index and allowing alignment with celebrity Beyoncé’s #BeyGood movement during her Australia-New Zealand Tour in 2013. Sarah graduated from the University of Canberra with a double degree in Advertising and Marketing Communications and Arts and is currently undertaking a Masters in Business Administration at the University of Sydney.
  4. 4. www.cmoanzsummit.com / page 4 FRESH THINKING | STIMULATING INTERACTIONS | DYNAMIC PARTNERSHIPS multiply opportunities proven event format – excellence in execution Your delegate package at the CMO Summit includes all the essentials needed for a productive and rewarding event. As a delegate at the summit, you will receive: • A three-day streamlined agenda consisting of compelling presentations, interactive forums and business meetings provoking your creativity, and offering superior knowledge and practical insights • Access to the secured event website where you can review premium event content and attending solution providers to make educated meeting selections and optimise the use of your time • A comprehensive directory of solution providers, allowing ample time to research and identify products which efficiently address the most pressing needs of your organisation • An experienced event management team dedicated to facilitating your participation and ensuring optimal use of your time out of office • All meals and networking activities • Two nights accommodation unsurpassed organisation passion for innovation – steadfast dedication The marcus evans group has over 30 years experience in the production of premium business events. Known globally for our unwavering dedication to quality and excellence, we aid our clients in achieving their strategic goals by providing market leading business intelligence otherwise inaccessible to them. At marcus evans, we craft products that empower our clients to drive organisational growth and achieve effective decision-making. Our clients’ focus on continuous improvement creates a strong basis for an ongoing dialogue, allowing us to evolve our abilities to address their needs successfully. Developing major sector-focused events, marcus evans provides unique business and networking opportunities across diverse industries and professions. We aim to meet all of your strategic information requirements through premium products delivered through a variety of media. We consider innovation to be vital. Our extensive proprietary analysis of our clients’ business needs enables us to equip you with the tools you need for future success. unanimous recognition instant productivity – relevant content For first-hand delegate experiences, click here to watch a sample of delegates at the marcus evans CMO Summit APAC Marketing Director Ansell Head of Marketing 7-Eleven Stores Director of Marketing Australia Accor APAC Chief Market Officer Allianz Australia Director Marketing, Global Network Services American Express International Executive Director Corporate Strategy & Marketing Australian Broadcasting Corporation GM Marketing & Sales Cement Australia SVP Global Marketing Cochlear Head of Customer Insight Strategy & Marketing Credit Union Australia Marketing Director Diageo Director of Marketing ANZ Dell GM Marketing and Communications Crown Group Head of Marketing ANZ Google Marketing Director ANZ GlaxoSmithKline CMO Hewlett-Packard PSG Marketing Director Mars Chocolate Australia Executive Director Marketing & Corporate Communications Nestle Australia Executive Manager Marketing Qantas GM Australasia Quiksilver Group Marketing & Advertising Chairman Rip Curl International GM Marketing Sanitarium Health & Wellbeing GM Marketing Schweppes Australia Executive General Manager Group Marketing Suncorp CMO Treasury Wine Estates Director Brand & Communications Virgin Mobile Australia GM Marketing & Communications Volvo Group Australia Director of Marketing & Communications Visa Marketing Director APAC Williams Lea An eye-opening event! Great networking & benchmarking! GM Marketing, Sanitarium Health & Wellbeing

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