Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
The Original Social:  Facilitating the Right Connections Leonora Valvo, CEO
What Makes an Event  “Worth It” ?
Making It Worth It <ul><li>Walking into the event already knowing people </li></ul><ul><li>Finding the right people </li><...
Why Isn’t Everyone Designing for “Worth”?  <ul><li>Logistics are time consuming! </li></ul><ul><li>Fear of giving supplier...
Why Are People Designing for “Worth”? <ul><li>A positive experience creates an “afterglow” effect increasing the probabili...
Event Experience Mindset <ul><li>Allow attendee to create their own event experience </li></ul><ul><li>Facilitate, not dic...
<ul><li>Logistics-Centric Mindset </li></ul><ul><li>What’s your budget? </li></ul><ul><li>Do you have a venue?  </li></ul>...
Facilitate the Right Experience <ul><li>Think through what data to collect </li></ul><ul><li>Collect data at various touch...
Make Use of Technology  <ul><li>Use tools to deliver: </li></ul><ul><ul><li>real-time attendee registration lists </li></u...
 
 
 
Use Event Marketing to: <ul><li>Identify trends in topics under discussion </li></ul><ul><li>Identify natural social netwo...
Goal: Create a Positive Feedback Loop <ul><ul><li>More info/insight on attendees </li></ul></ul><ul><ul><li>Attendees have...
Summary <ul><li>Become a facilitator </li></ul><ul><li>Use information elicited from attendees to better network and match...
Nächste SlideShare
Wird geladen in …5
×

ECDU12 - Leonora Valvo – The Original Social: Facilitating the Right Connections – US

511 Aufrufe

Veröffentlicht am

Leonora Valvo – The Original Social: Facilitating the Right Connections – US

Veröffentlicht in: Technologie, Business
  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

ECDU12 - Leonora Valvo – The Original Social: Facilitating the Right Connections – US

  1. 1. The Original Social: Facilitating the Right Connections Leonora Valvo, CEO
  2. 2. What Makes an Event “Worth It” ?
  3. 3. Making It Worth It <ul><li>Walking into the event already knowing people </li></ul><ul><li>Finding the right people </li></ul><ul><li>Having a meaningful conversation </li></ul><ul><li>Solving a problem/gaining insight on an issue </li></ul>
  4. 4. Why Isn’t Everyone Designing for “Worth”? <ul><li>Logistics are time consuming! </li></ul><ul><li>Fear of giving suppliers/vendors contact information </li></ul><ul><li>Organisational fear of becoming irrelevant if provide the contact information </li></ul><ul><li>Command and control mindset </li></ul><ul><li>Change is hard! </li></ul>
  5. 5. Why Are People Designing for “Worth”? <ul><li>A positive experience creates an “afterglow” effect increasing the probability of remembering the event </li></ul><ul><li>Positive experience increases likelihood of attendee taking further (positive) action </li></ul><ul><ul><li>Recommending, Repeat Registration, Taking on a Sponsorship, Visiting a Community, etc </li></ul></ul>
  6. 6. Event Experience Mindset <ul><li>Allow attendee to create their own event experience </li></ul><ul><li>Facilitate, not dictate </li></ul><ul><li>Provide contact information & tools to allow attendees to easily interact before, during and after the F2F event </li></ul><ul><li>Get the small talk/introductions done BEFORE the F2F event </li></ul>
  7. 7. <ul><li>Logistics-Centric Mindset </li></ul><ul><li>What’s your budget? </li></ul><ul><li>Do you have a venue? </li></ul><ul><li>What’s the date? </li></ul><ul><li>How many people? </li></ul><ul><li>Are there dietary restrictions? </li></ul><ul><li>Experience Mindset </li></ul><ul><li>What are the hot topics that everyone is worried/excited about? </li></ul><ul><li>How can we group people together (by topic/interest area, by industry, by age, by favorite team, etc)? </li></ul><ul><li>What physical environment is most conducive to having a meaningful converation (Couches? Desk? Table and chairs? At the bar? Break-out rooms? Special pod areas designated on the event floor?) </li></ul><ul><li>What information do attendees want to have about each other to make decisions about who to meet? </li></ul>Logistics v. Experience Mindset
  8. 8. Facilitate the Right Experience <ul><li>Think through what data to collect </li></ul><ul><li>Collect data at various touchpoints throughout the pre-event period, during the event and post-event </li></ul><ul><li>Go beyond collecting “typical” data (name, address) and collect data on taste & preference </li></ul>
  9. 9. Make Use of Technology <ul><li>Use tools to deliver: </li></ul><ul><ul><li>real-time attendee registration lists </li></ul></ul><ul><ul><li>list of appointments of people that show similar interests </li></ul></ul><ul><ul><li>ability for attendees to set appointments & message one another </li></ul></ul><ul><ul><li>reports that provide hard data on who is actively networking </li></ul></ul>
  10. 13. Use Event Marketing to: <ul><li>Identify trends in topics under discussion </li></ul><ul><li>Identify natural social networks (who is meeting together, who’s connected) </li></ul><ul><li>Better segment and target attendees </li></ul><ul><li>Create the right networking packages (i.e. programs) with the right price that targets the right people to create demand for your overall event </li></ul>
  11. 14. Goal: Create a Positive Feedback Loop <ul><ul><li>More info/insight on attendees </li></ul></ul><ul><ul><li>Attendees have better experience </li></ul></ul><ul><ul><li>Increased satisfaction by attendees </li></ul></ul><ul><ul><li>Attendees more open to give feedback </li></ul></ul><ul><ul><li>Greater demand for higher prices </li></ul></ul><ul><ul><li>More targeted programs </li></ul></ul>
  12. 15. Summary <ul><li>Become a facilitator </li></ul><ul><li>Use information elicited from attendees to better network and match into like-minded groups </li></ul><ul><li>Provide time & physical space within event program for participants to network </li></ul><ul><li>Work towards developing positive feedback loop of increasingly personalized programs </li></ul>

×