In this, we teach you the tips, tricks and techniques required to grow your business and accelerate your sales today. Most of the tips and either free or low-cost and can be implemented in one day. Check out more at https://goo.gl/NWbExR

1. Accelerate Your Website’s
eCommerce Sales
Tips, techniques and growth hacks to help you grow your
ecommerce website and increase your sales.

2. Register your website on these
websites to help you increase
website backlinks and improve
your website presence.

3. You can either do it yourself or pay a small fee for someone else to do it
for you. If you’ve got the budget, go for it. If not, it’s not too difficult to
do it yourself.
Promote Hour
Startup Lister
Pay for It

4. This is the budget way. List your website on the following websites. This
is not an exhaustive list.
DIY
Make Use Of
CNET
Beta List
Killer Startups
AlternativeTo
Crazy about Startups
Startup Ranking
Trust Radius
Random Startup
Crunchbase
Angel List
Startup List
Launching Next
Startup Tabs
Captera
Builtwith
Discover Cloud
Maqtoob
Idea Square

5. SEO (Search Engine
Optimisation) is the process of
improving the ranking of your
website in search engines such
as Google.

6. Sitemaps - By creating a sitemap for your website, you help search engines understand the
layout of your site, location of product pages etc. You can create your own sitemap at xml-
sitemaps.com. Once you’ve created it, add it to your root domain so it will be visible at
www.yourwebsite.com/sitemap.xml
Search Engine Optimisation

7. Robots.txt - A robot.txt file helps search engines understand which pages not to index (add to
the search results) such as login, backend or technical pages. Create yours here:
http://tools.seobook.com/robots-txt/generator/ make sure to add it to your root domain so
it will be visible at www.yourwebsite.com/robots.txt
Search Engine Optimisation

8. Analytics - By watching how people arrive and interact with your website, you’re able to
make changes and improvements. We’d recommend you install Google Analytics, it’s easy to
install and comprehensive. The only issue is that it can be a little complex, so here’s a guide.
Search Engine Optimisation

9. Webmaster Tools - Whilst Google Analytics allows you to understand how people interact
with your website, Google Webmaster Tools will tell you how Google interacts with your
website. It can identify and list any problems (and some awesome stats). Check it out here.
Search Engine Optimisation

10. Growth hacks are techniques
that can help you to grow your
business.

11. Leverage dead competitors - Your competitor exiting the market is good news in more than
one way.
1. Create a page full of content (and why you’re better) on your website about them. This
way, you may start ranking for their company when people are no longer able to find them
when searching.
2. Search their name and find websites that list them, then ask those websites to list you as a
replacement.
Growth Hacks

12. Competitions - Run competitions via email and social media to raise awareness of your
company. For example a giveaway for people who use a particular hashtag on Twitter, or
perhaps give something to everyone who refers a friend. These guys make it easy.
Growth Hacks

13. Newsletter - A company newsletter that is sent out to your customers serves two purposes:
First, it creates a ‘top of the mind’ awareness of your brand and it can also incentivise them
to purchase from you in the future. Not sure where to start? Consider using tools like
Mailchimp. Keep in mind, your customers get plenty of emails on a daily basis. They can hit
that “Unsubscribe” button or worse, have a negative association with your brand. Make it
worth their while to read your newsletter.
Growth Hacks

14. Blogging - Blogging is an activity that many startups are now employing. Having a regular,
high-quality blog can help bring more customers to your company and raise awareness of
your brand. Additionally, it can help your brand rank well in search engines.
Growth Hacks

15. Call to Action - A CTA (Call-to-Action) is an instruction that requests the reader to do
something. Although this isn’t a marketing activity in itself, it is something that many
companies overlook. When publishing a blog article, or piece of content, always try to
encourage the reader to do something. This could be to sign up to your brand, or share an
article.
Growth Hacks

16. Guest Posting - Guest posting is the act of publishing articles on other blogs. This synergy
helps drive potential customers to your brand and raise awareness. By offering a piece of
high-quality content to other blogs, you can stand on the shoulders of giants as their blog
may have many more visitors than your own, and also gain a solid backlink to your website.
Check out our article here.
Growth Hacks

17. Content Reproduction - The Skyscraper Technique is a method of raising awareness of your
brand and reputation by replicating existing content, improving it and then republishing it.
Here’s how you do it:
1. Go to a forum (or Google) and search for relevant terms
2. See what comes up
3. Locate a good article
4. Rewrite it, improve it or add more value
5. Publish it and promote on the same sites that link back to the original article
Growth Hacks

18. Drip Email Campaign - When potential customers visit a website such as an ecommerce
store, they don’t always sign up immediately. Sometimes they may want to think about it
before they decide to sign-up or buy.
One good way of ensuring a customer doesn’t forget about you during this time, is by
creating a drip email campaign. This is when a customer enters their email address in order to
receive some sort of information. For example, you may sign up to a health website which
offers a drip email campaign on ‘10 Things You Can Do to Lose Weight'. For basic drip
automation, you can use a tool such as Drip or some email platforms offer more advanced
tools.
Growth Hacks

19. A/B Testing - A/B testing (sometimes called split testing) is comparing two versions of
something to see which performs better. For example, at Shoprocket, we test the copy,
colours, buttons, pictures and website structure to see (and measure) what effect that has on
engagement (clicks) and sign-ups. The aim of A/B testing is to send the same type of people
to each page, otherwise, your results will be skewed. To do this we use, Optimizely.
Growth Hacks

20. Landing Pages - A landing page is a single webpage which generally contains some sort of
information capture form. You can see an example here. The advantage of these kinds of
pages is that they often have high conversion rates (a lot of the people who sign up, end up
adding their details). Here’s a guide on creating a [great landing
page](http://thelandingpagecourse.com/landing-page-101-intro/ ).
Growth Hacks

21. Webinars - Webinars are online video presentations. Some people such as Hubspot used
them to demo their platform, others use them to offer customer service. Whatever you use it
for, if you do it correctly, it can help build a relationship with your viewers. I’d recommend
Google+ Hangouts.
Growth Hacks

22. Attending Industry Competitions - Competitions provide an excellent method of building
credibility and raising awareness of your brand. Simply keep an eye out on relevant trade
publications and search on Google occasionally.
Growth Hacks

23. Commenting on Blogs - Leave relevant comments on blogs, although this is becoming an
increasingly outdated method of link building, it can help you generate links to your website
and if your comment is insightful, it will encourage people to click on it.
Growth Hacks

24. Run events - Alternatively, you can also achieve the above by running events yourself. For
example, Shoprocket will be running a monthly eCommerce developers Meetup in London
shortly.
Growth Hacks

25. Answer Questions on Quora - Quora is a fantastic question and answer service that I use all
the time. You ask a question - any question and someone answers. There’s been some really
high profile answers which are part of the reason that they receive millions of hits. A great
way to build credibility and traffic is to offer high-quality answers.
Growth Hacks

26. Trade social media posts - Speak to relevant organisations and ask to trade Tweets and
Facebook posts.
Growth Hacks

27. Watch for mentions - Keep an eye on brand mentions around the web with Google Alerts
and Mention. Get a notification whenever it finds particular keyword (such as your
company’s name). Or stalk your competitors.
Growth Hacks

28. Engage with PR - Engage with PR more effectively by using services such as Help A Reporter
Out or Twitter’s hashtags: #journorequest and #prrequest
Growth Hacks

29. Personal Emails - Try sending out handmade personalised emails to your customers, asking
them to refer you to anyone who may benefit from your product or service. Simple but
effective.
Growth Hacks

30. Competitor Comparison - Create a competitor comparison page to show how your product is
better than your competitors. Be careful with this one, because if done wrong this could
result in you sounding arrogant. Also, if your customer has no knowledge of your competitor,
you could lose your customer to a rival!
Growth Hacks

31. Post on Slideshare - Create presentations (try using existing content as inspiration) and
upload to Slideshare. This can help to increase brand awareness and get some backlinks.
Growth Hacks

32. Email Signatures - How many emails do you send per day? I bet it’s a lot. Don’t forget to add
your website to the signature of your emails, try this site.
Growth Hacks

33. Whitepapers - Create big, comprehensive and high-quality documents and share for free. If
they offer good content and have links to your site, you can generate some very effective
backlinks.
Growth Hacks

34. Use Influencers - Power YouTubers and Bloggers can have millions of followers. Leverage
their influence by asking for a product review.
Growth Hacks

35. Social Media

36. Facebook - Don’t forget to create a Facebook Page for your brand (fill out all the details and
add links to your other social media profiles). Also, you can cross post good quality content to
relevant Facebook groups.
Twitter - Along with your Facebook page, Twitter can broaden your outreach. You’re not
limited to 140 characters; Twitter conversation cards allows you to attach photos and videos
to get your message across!
Google+ - Create a Google+ Page (supposedly Google places higher value on websites that do
this).
LinkedIn - Create a LinkedIn page. This is sort of a business version of Facebook
Social Media

37. This was compiled by Shoprocket. A ecommerce platform that enables
you to start selling online using a single line of code.
You can view more at www.shoprocket.co
Selling Online Using Shoprocket

38. A Few of Our Customers and Partners