Task for Data Analytics Internship

1. Big DataTest Flunked
By Shobhit Gupta

2. Introduction
 We show how marketers use Big Data and their mistakes.
 Key insights
 Managerial Relevance

3. Mistakes

5. 1.Too much
intuition
 Only 11% decisions depend on data.
 Customer behaviour in flux
 Assumptions -> Outdated

7. Struggle with
Statistics
 For a test with 5 statistics questions
 44% marketers got 4 or more WRONG
 Only 6% got all right.

9. Too much data
reliance
Too much data
Ineffective Judgement
Wreaks Havok

10. Solutions

11. Comfort with ambiguity
Ability to ask questions
Focus on higher order goals

12. Good News
ATeam can help reduce noise
Bad News
Ability to filter out noise is
rare

13. Managerial relevance

14. Can know
changing
customer req.
Make better
decisions
Can have a
sound
judgement
Can Filter
Noise