1. INTRODUCTION
Liberty in India’s No. 1 footwear brand
and the 5
The largest footwear manufacturer in the World. Liberty
produces footwear for the entire family, right from the
toddlers to the young at heart. Liberty Footwear is
the only Indian company that is among the top 5
manufacturers of leather footwear of the world with
a turnover in excess of U.S.$ 100 million.
Producing more thant60, 00 pairs of footwear a day. A
range that is among the largest in the industry, covering
virtually
everya g e g r o u p a n d i n c o m e c a t e g o r y . M a r k e t e
d a c r o s s t h e g l o b e t h r o u g h 1 5 0 distributors, 350
exclusive showrooms and over 6000 multi-brand outlets,
and sold in thousands every day in
more than 25 countries including fashion -
driven, quality-obsessed nations like France, Italy, and
Germany
HISTORY
The liberty group is a success story of
courage, determination,

2. andd e d i c a t i o n . T h e g r o u p h a s b u i l t i t s e
m p i r e f r o m a s m a l l s c a l e b u s i n e s s enterpris
e to one of the largest shoe manufacturer in India. Karnal
based
guptaa n d b a n s a l f a m i l i e s ( t h e f o u n d e r o f l i b r y
group) have also pioneered inf o t t w e a r
e x p o r t . T h e g r o u p h a s i t o wn
m a n u f a c t u r i n g f a c i l i t y i n LIBERTY
PURAM (near Karnal) and three other in Gharunda
(near panipat),Karnal and in dehradun.
Started shoe business at Karnal in 1944
Started manufacturing in 1946 with 4 pairs a day
Named as liberty footwear Co. in 1954
Set up semi-mechanized manufacturing unit in 164
Switched over to 100% exports in 1968
Re-entered domestic market in 1983
Liberty Shoes Limited, the public ltd.
c o m p a n y o f t h e g r o u p s t a r t e d commercial
production in 1993

3. MAJOR MILESTONES
Liberty has a number of firsts to its credits
like:Liberty has developed new material TPE
(Thermo Plastic Elastomer) for highquality formal
footwear. This material has better properties than
PVC or TPRconventionally used for formal
footwear.It introduced EVA (Ethyl Viny1 Acetate)
direct injection molding for
thef i r s t t i m e i n A s i a . T h e E V A t e c h n o l
o g y u s e s v e r y l i g h t m a t e r i a l a n d t h e fo
otwear is made with direct injection system.
The footwear weights next tonothing and is
very flexible providing maximum comfort.

4. Liberty’s Gliders Urange is made with EVA
technology.Liberty has state-the-art production
facilities to produce 50,00 pairs of shoes per
day. The group anticipates a production of 75, 000
pairs per day bythe year 2005
PRODUCT DEVELOPMENT
Liberty is a pioneer in the area of R & D for footwear
and has a number of firsts to its credit.2 -
way Channel partners of Liberty d
i g t h e i r f e e d b a c k d e e p a n d constantly
, hammering the string of creative workmen at
the manufacturingcenters to produce not just
faceless shoes dancing down conveyer belts
butshoes with character. So the centers have
poured 53 years of research andcontinous flow
of emotions to redefine the R & D center at Liberty

5. the edge is
ae r t i c a l l y i n t e g r a t e d i n f r a s t r u c t u r e w i t h c
omplete in-
h o u s e m a n u f a c t u r i n g capabilities including *
Desma machines for PU Direct Injection, 6
lines
for c e m e n t l a s t e d c o n s t r u c t i o n , 1 5 m a c h i n
e s f o r P V C D i r e c t I n j e c t i o n a n d 3 machine
s for EVA Injection. All the units are
interlinked by a SAP computer network facility,
which ensures every order, is delivered in
time.Liberty is a technology driven company.
‘Humantech’- Liberty’s
patentedt e c h n o l o g y i s a c o m b i n a t i o n o f
human craftsmanship and technologic
a l excellence
PRODUCT RANGE
Liberty has created a repertoire of 10 well developed
brands, each oneof which has been painstakingly
nurtured to cater to its specified target group.Care

6. has been taken to create a specific indentity for each
brand and toprovide has latest international
designs.T o d a y , t h e n e w r a n g e f r o m L i b e
r t y i s a l l a b o u t s t y l e , d e s i g n , a n d comf
ort. The range imbides the spirit of fun and is trendy
to the core. There isa product for every season and
occasion