How social media will influence the way of doing
business
April 6, 2016
Shivam Prakash Chaurasia
Marcom Executive
Social Media marketing has become an indispensable tool in the arsenal of brands and
businesses of all kinds, with opportunities to build relationships, engage with customers,
and increase sales like never before –and the stats back it up. Global Active Internet
Users now totals 3.175 Billion, that’s nearly half of the world’s population (7.357 Billion)
—the possibilities for a business online are stronger than ever before. With 2.206 billion
active social media users—a global penetration of 30%–you might find yourself asking
why any company wouldn’t be connecting online.
Social media isn’t just changing the way we do business it’s changing our businesses too.
It is important for businesses to remember that social media has changed the traditional
selling process into a two way communication. Social media allows companies and their
clients to communicate directly and frequently, forming strong relationships and even
allowing them to collaborate on projects .Businesses have changed their mantra from
“Trying to Sell” to “Making Connection”. The most popular brands in social media tend
to post less about their products or services and more about things that help their
customers get to know the people and personality of a company.
For companies it has become essential to draw closer to its audience through open
discussion, media sharing and relationship nurturing. Social media is an awesome tool to
do just that and can be used as a powerful advertising platform. If used correctly,
utilization of social networks can bring you massive information from your audience and

for business in any industry, the key to success is knowing your audience. Social media
makes this possible, and easier to accomplish than ever.
Social media have the capability of targeting audience more effectively. Such Geo-
targeting abilities will give power to target specific audience or demographic based on
their location. Through social media companies will be able to increase their new set of
customers and audience allowing them to expand their businesses.
Connectivity offered by social media helps companies to receive instant feedback from
your customers. For example, if you launch a new product and share it on social media,
you’ll instantly learn what your customers think of it.
Social media connectivity offer companies several ways to increase brand awareness
reach of their brand at little to no cost. Whereas actual cost associated with these
strategies are a lot higher with traditional form of advertising.
It's important to not think of social media as a 'selling' platform but rather as a
relationship building tool. As social media has brought up better connectivity among
clients. Small acts of digital marketing can get better results than large promotional
advertisement campaigns. All these phenomenon are surely going to raise the bar of
competition. Social media websites such as Facebook, Twitter, Linkedin and Instagram
represent a large opportunity for businesses to grab the attention of customers while
simultaneously building a brand image.