The project is totally depend on Digital Marketing And I found several opportunity in digital marketing in Nagpur

1. Presented By : Shishant Mahato
“Critical Analysis of Impact Created by
AppNet Group through ‘Digital Marketing’ for
its Clients for the period of 2013-14”
Guided By : Dr. Devendra Ramte
Specialization : Marketing + IT
GH Raisoni School of Business Management

3. Introduction
• Today everything is
possible on
the internet
• The world is getting
online
• most cost effective
and flexible media
as said by the
experts.

4. Introduction:
• It makes use of electronic devices.
• The term 'digital marketing' was first
used in the 1990s.
• In the 2000s and the 2010s, digital
marketing became more sophisticated.
• It is a effective way to create a
relationship with the consumer.

6. Company Profile
• AppNet Group is a
leading solution
provider for web and
window based
applications.
Established in 2013
• Highly experienced
Professionals dedicated
to provide total IT
solutions under one
roof
• It offer most user
friendly customized
solutions.

7. Objectives of Study
• To study the basic impact of Digital Marketing
(Customer View)
• To find out the customer perception toward Digital
marketing.
• To find out the awareness of customers about Digital
marketing.
• To study the Digital marketing future scope in market.
• To know the impact of Digital Marketing over paper
advertising (company view).
• To know how the customers business is growing by the
use of Digital Marketing.

8. Hypothesis
• Business of the Client’s of AppNet is
growing because of Digital Marketing.
• Promotion of Clients business is better
with Digital Marketing as compare to
Traditional Marketing methods.
• Due to the use of Digital Marketing By
Appnet group to its clients many people
are get familiar with Internet services.

9. Sampling
• Universe => Clients of AppNet Group in
Nagpur City
• Technique => Cluster sampling
• Data Collected from=>Primary Data,
Secondary Data
• Data Collection Method => Interview
And Questionnaire

10. Categories Sample Data Percentage of
Sample Size
Educational Sector 129 32.25%
Corporate Office 40 10%
Small Business 85 21.25%
Other Business 146 36.5%
Total 400 100%
Sample of Data

11. Important Question of
Questionnaire
• What business sector the company is
operating in?
• Do you have your Web Site?
• Are you satisfied with your Marketing
Strategy which you are using?
• Is the company familiar with the
digital marketing concept?
• If I offer Digital Marketing Services
in very cheap rate would you like to
buy?

12. 0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Educational Sector Corporate Office Small Business Other Business
Non Impact of Digital Marketing
Impact of Digital Marketing
Data Analysis : Impact of
Digital Marketing

13. 0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Educational Sector Corporate Office Small Business Other Business
Digital Marketing Perception
Traditional Marketing Perception
Data Analysis : Perception
about Digital Marketing

14. 44.96%
10%
15.29%
30.13%
Educational Sector
Corporate Office
Small Business
Other Business
Data Analysis : Awareness

15. scope
less scope0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Educational Sector
Corporate Office
Small Business
Other Business
scope
less scope
Data Analysis :Scope in
Market

16. 0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Educational Sector Corporate Office Small Business Other Business
Impact of Paper Advertisement
Impact of Digital Marketing
Data Analysis :Impact over
Traditional Marketing

17. 40.31%
25%
15.29%
19.86%
Educational Sector
Corporate Office
Small Business
Other Business
Data Analysis : Growth of
Business

18. Test of Hypothesis
As shown in about Data Analysis I came to
know
• Business of the Client’s of AppNet is
Really growing.
• Promotion of Clients business is better
with Digital Marketing
• Many people are get familiar with
Internet services (Digital Marketing
Services)

19. Conclusion
• With this research, I aimed to discover the
hidden side of ongoing digital transformation
by illuminating the gaps in our knowledge
about how people interact with the
increasingly connected world around them
• future is full of Digital Market with the use
of Digital Marketing many people / clients /
customers can take more benefits out of it.
• Due to the use of Digital Marketing the
growth of IT sector in future will be
tremendous and it will change the whole
structure of Marketing.

20. Limitations
• The company having small number of
customer
• Customers are aware of Digital
Marketing but they are having fear
of Risk

21. Biblography
• http://AppNetgroup.com/about-us.html
• http://AppNetgroup.com/home.aspx
• http://AppNetgroup.com/services.html
• http://www.studymode.com/essays/Digital-
Marketing-452608.html
• http://en.wikipedia.org/wiki/Online_advertising
• http://en.wikipedia.org/wiki/Category:Samplingtech
niques
• http://en.wikipedia.org/wiki/Cluster_sampling
• http://en.wikipedia.org/wiki/Research Methodology