8. - College is a place which offers a wide range of
activities in varied areas of interests to students.
- Most of the times students are unable to keep up
with what’s happening around them. And they miss
on activities that they would have keen interests in
attending.
- This app makes it easier to know all the action
going around you. It keeps the person updated.
- Also, with the help of this app you can also search
for events going around in other colleges and can
attend them if you want to.
9. - Number of students pursuing higher studies is
high in India. And thus we have a huge market to
offer to.
- There is no such app currently in the Indian
market whose prime focus is on college students
and their events.
- Young people are more prone to experimenting
with what’s around. Hence, the app will appeal to
the targeted segment.
OPPORTUNITIES
10. THREATS
- Competitions from similar apps like
Hangify and Guidebook. Even though
these apps does not have much reach in
the Indian market. But their decision to
expand here will increase competition.
- Competition from apps like Eventmobi.
This app lets you know the upcoming
events in a city. Even though the targeted
customers differ. Still, this app can steal
our shares of customers.
12. The number of colleges in India is : 35,539. The
number of students pursuing Higher-Education is :
20,327,000 ( i.e. approx 20 million ).70% of this
population owns a smartphone. Thus our targeted
audience is 14 million.
14. - Our goal is to reach the 1 million
mark as soon as possible.
- Also, maintenance of good quality is
a must. Any bugs present must be
fixed.
- The reviews and ratings of our users
is of utmost important. Any
complaints by them must be paid
great attention and resolved.
15. Today, the mark of a good app is 1 million
downloads. People are convinced that the app is
good when they see that 1 million mark.
16. If the app will perform poorly, that is if it kept
hanging then the users will be annoyed. Hence, it
is necessary to make sure the app is clear of all
bugs.
17. The reviews given by the current users are
very important. People read these reviews
before downloading any app. Good reviews
will make increase the downloads.
20. Customers
- Higher Education pursuing students.
- College going students can’t cope up
with the studies and activities at the
same time.
- Hence, through this app they can
selectively attend events in colleges in
which they are interested.
- It’s a quick smart way to plan and
arrange their schedules.
22. Company
The app developers can hold a
share if they’re willing to. Hence,
the app developers can be
investors and stakeholders.
Any acquaintance willing to
invest in the idea and hence is
permissible as a stakeholder.
Any potential investors who
invest can own equity.
23. Competitors
Eventmobi is the main competitor as it has its market
presence in India.
Other apps that have similar concepts to us and hence
can be possible risks are Hangify and Guidebook.
24. Context
The app must try to gain as much
investment as possible. Quality will not
be over looked.
The one plus point is also the fact that
you can know what is happening in and
around every college.
Easy to spread information about events
like competitions, fests etc.
The app will read a consumer’s interests
through its searches and suggest about
the upcoming events according to it.
28. Product
A schedule of events in campuses
Give suggestions according to most
sought out events.
Can save your college time-table
App will suggest events according to
the saved schedule. Hence, the time
when the person is free.
With the success, the app can extend
into informing the events of the city. A
separate tab other than college events
will be added then.
29. Service
Basic contact numbers and email id’s will be provided on
the website of the app.
Complaints or other customer care will be dealt through
these.
35. The process will be implemented through
these departments.
Administrative
Department
Finance & Accounting
Department
Product Management
Department
Sales & Marketing
Department
