2. Round one
• It consists of Business management questions.
• Each question has four choices.
• 10 marks for right answer and 5 for pass
right answer
• No negative marks for wrong answers
• Time to answer each question: 40 Seconds
• If you prompt at other team’s question and
they overhear, its YOUR mistake. The team
will get marks for right answer.
Shikha Sota
3. 1) If a manager develops a new idea and
gives a plan for development of new
product in his workplace, then he is
carrying out which of the following roles?
a) Liaison
b) Entrepreneur
c) Disseminator
d) Disturbance handler
Shikha Sota
4. 1) If a manager develops a new idea and
gives a plan for development of new
product in his workplace, then he is
carrying out which of the following roles?
a) Liaison
b)Entrepreneur
c) Disseminator
d) Disturbance handler
Shikha Sota
5. 2) Which of the following steps in the
planning process should be completed
before the others can be addressed?
a) Putting plans into actions
b) Stating organizational objectives
c) Listing alternative ways of reaching
objectives
d) Developing premises on which to base
each alternative
Shikha Sota
6. 3) Which of the following steps in the
planning process should be completed
before the others can be addressed?
a) Putting plans into actions
b) Stating organizational objectives
c) Listing alternative ways of reaching
objectives
d) Developing premises on which to base
each alternative
Shikha Sota
7. 3) Which of the following is a factor
that affects delegation of authority
from delegant’s aspect?
a) Love for authority
b) Lack of will power
c) Fear of criticism
d) Love for his work
Shikha Sota
8. 3) Which of the following is a factor
that affects delegation of authority
from delegant’s aspect?
a) Love for authority
b) Lack of will power
c) Fear of criticism
d) Love for his work
Shikha Sota
9. 4) Standing plans that furnish broad
guidelines for channelling management
thinking in specified direction are called
a) Single use plans
b) Programs
c) Procedures
d) Policies
Shikha Sota
10. 4) Standing plans that furnish broad
guidelines for channelling management
thinking in specified direction are called
a) Single use plans
b) Programs
c) Procedures
d) Policies
Shikha Sota
11. 5) Various moderating values determines
whether a manager will act in an ethical or
unethical manner. Which of the following
individual characteristics indicates the
degree to which people believe that they
are masters of their own fate.
a) Perception
b) Value
c) Locus of control
d) Attitude
Shikha Sota
12. 5) Various moderating values determines
whether a manager will act in an ethical or
unethical manner. Which of the following
individual characteristics indicates the
degree to which people believe that they
are masters of their own fate.
a) Perception
b) Value
c) Locus of control
d) Attitude
Shikha Sota
13. 6) Power based upon identification with a
person who has desirable resources or
personal traits is known as
a) Coercive power
b) Legitimate power
c) Expert power
d) Referent power
Shikha Sota
14. 6) Power based upon identification with a
person who has desirable resources or
personal traits is known as
a) Coercive power
b) Legitimate power
c) Expert power
d) Referent power
Shikha Sota
15. 7) Which of the following technique helps
managers to figure out how much to
produce and points out the relationship
between revenues, costs and profits?
a) Marginal analysis
b) Ratio analysis
c) Financial analysis
d) Breakeven analysis
Shikha Sota
16. 7) Which of the following technique helps
managers to figure out how much to
produce and points out the relationship
between revenues, costs and profits?
a) Marginal analysis
b) Ratio analysis
c) Financial analysis
d) Breakeven analysis
Shikha Sota
17. 8) With aspect to factors that affect
reorganization, when a single change
triggers off a sequence of related changes,
it is called the
a) Halo effect
b) Hawthorne effect
c) Domino effect
d) Sensitivity effect
Shikha Sota
18. 8) With aspect to factors that affect
reorganization, when a single change
triggers off a sequence of related changes,
it is called the
a) Halo effect
b) Hawthorne effect
c) Domino effect
d) Sensitivity effect
Shikha Sota
19. Question for Audience
Which of the following brand does not
belong to Johnson & Johnson?
a) Savlon
b) Pampers
c) Clean & Clear
d) Carefree
Shikha Sota
20. Question for Audience
Which of the following brand does not
belong to Johnson & Johnson?
a) Savlon
b) Pampers
c) Clean & Clear
d) Carefree
Shikha Sota
21. Round two
• It consists of Marketing management
questions.
• Each question has four choices.
• 10 marks for right answer and 5 for
pass right answer
• No negative marks for wrong answers
• Time to answer each question: 40
Seconds
Shikha Sota
22. 1) Which of the following is NOT an
element of the marketing mix?
a) Distribution
b) Product
c) Target market
d) Pricing
Shikha Sota
23. 1) Which of the following is NOT an
element of the marketing mix?
a) Distribution
b) Product
c) Target market
d) Pricing
Shikha Sota
24. 2) AIDA stands for awareness,
________, desire, _________
a) Interest and action
b) Intensity and appeal
c) Involvement and action
d) Involvement and appeal
Shikha Sota
25. 2) AIDA stands for awareness,
________, desire, _________
a) Interest and action
b) Intensity and appeal
c) Involvement and action
d) Involvement and appeal
Shikha Sota
26. 3) This involves the setting of different
prices for different groups of people
• Price flexibility
• Price grouping
• Price segmentation
• Price discrimination
27. 3) This involves the setting of different
prices for different groups of people
• Price flexibility
• Price grouping
• Price segmentation
• Price discrimination
Shikha Sota
28. 4)This is the price band customers judge
the purchase price of goods and services
against in their own minds
a) Reference price
b) Listed price
c) Sale price
d) Mark-up price
Shikha Sota
29. 4)This is the price band customers judge
the purchase price of goods and services
against in their own minds
a) Reference price
b) Listed price
c) Sale price
d) Mark-up price
Shikha Sota
30. 5)Which of the following elements is NOT
part of Porter’s 5-forces model for
industry competitiveness?
a) Threat of substitutes
b) Threat of suppliers
c) Power of buyers
d) Threat from government players
Shikha Sota
31. 5)Which of the following elements is NOT
part of Porter’s 5-forces model for
industry competitiveness?
a) Threat of substitutes
b) Threat of suppliers
c) Power of buyers
d) Threat from government players
Shikha Sota
32. 6)These goods bought infrequently, which
are used repeatedly and which involve a
reasonably high level of consumer risk
a) Impulse goods
b) Unsought goods
c) Non-durable goods
d) Durable goods
Shikha Sota
33. 6)These goods bought infrequently, which
are used repeatedly and which involve a
reasonably high level of consumer risk
a) Impulse goods
b) Unsought goods
c) Non-durable goods
d) Durable goods
Shikha Sota
34. 7) Which of the following is the use of
inter-personal communications with the
aim of encouraging people to purchase
particular products and services, for
personal gain and reward?
a) Direct Marketing
b) Personal Selling
c) Sale Promotions
d) Advertising
Shikha Sota
35. 7) Which of the following is the use of
inter-personal communications with the
aim of encouraging people to purchase
particular products and services, for
personal gain and reward?
a) Direct Marketing
b) Personal Selling
c) Sale Promotions
d) Advertising
Shikha Sota
36. 8) An example of a segmented market
would be
a) Phillips marketing its product to all residents
of the European Union with one marketing mix
based on the concept "Sense and Sensibility."
b) High-income and low-income consumers being
treated the same at Marks and Spencers
(M&S)
c) A garden nursery seeing residents of urban
areas and rural areas as one market needing
trees
d) Honda separating its potential customers into
economy car buyers and luxury car buyers
Shikha Sota
37. 8) An example of a segmented market
would be
a) Phillips marketing its product to all residents
of the European Union with one marketing mix
based on the concept "Sense and Sensibility."
b) High-income and low-income consumers being
treated the same at Marks and Spencers
(M&S)
c) A garden nursery seeing residents of urban
areas and rural areas as one market needing
trees
d) Honda separating its potential customers
into economy car buyers and luxury car
buyers
Shikha Sota
38. Question for Audience
Which of the brand does not belong to
Glaxo SmithKline?
a) Iodex
b) Boost
c) Horlicks
d) Moov
Shikha Sota
39. Question for Audience
Which of the brand does not belong to
Glaxo SmithKline?
a) Iodex
b) Boost
c) Horlicks
d) Moov
Shikha Sota
40. Round Three
• There will be 04 questions.
• There will be no choices.
• 10 marks for right answer and question
will not be passed.
• No negative marks for wrong answers
Shikha Sota
49. Round Four
• There will be 8 questions
• Identify the model/picture
• 10 marks for right answer and 5 for
pass right answer
• No negative marking for wrong answers
• Time to answer each question: 30
Seconds
Shikha Sota
68. Round Five
• There will be 04 questions
• Each question has four sub sets to be
matched.
• The question will not be passed to the next
team.
• Right answer will fetch 20 marks.
• Wrong answer will lead to deduction of 10
marks.
• No attempt will not lead to any deductions.
Shikha Sota
69. Match the following
a) Matiz 1)Ford
b) Ikon 2) Maruti Suzuki
c) Baleno 3) M & M
d) Armada 4) Daewoo
Shikha Sota
71. Match the following
a) HUL 1) Kesh Kala
b) Godrej 2) Pepsodent
c) P & G 3) Harpic
d) Reckitt & Benckiser 4) Head &
Shoulders
72. Answer
a) HUL 2) Pepsodent
b) Godrej 1) Kesh Kala
c) P & G 4) Head &
Shoulders
d) Reckitt & Benckiser 3) Harpic
73. Match the following
a) Disprin 1) HUL
b) Liril 2) Reckitt & Colman
c) Dermi Cool 3) Paras
Pharmaceutical
d) Keo Karpin 4) Procter & Gamble
Shikha Sota
74. Answer
a) Disprin 2) Reckitt & Colman
b) Liril 1) HUL
c) Dermi Cool 3) Paras
Pharmaceutical
d) Keo Karpin 4) Procter & Gamble
Shikha Sota
75. Match the following
a) Ashok Leyland 1) Cocept bus
b) Tata 2) Exuba
c) M & M 3) Quadro
d) Maruti Udyog 4) Omni
Shikha Sota
76. Answer
a) Ashok Leyland 2) Exuba
b) Tata 1) Cocept bus
c) M & M 3) Quadro
d) Maruti Udyog 4) Omni
Shikha Sota