Communication is an evolving practice and processes. This presentation cites some of the most common platforms of modern day communication practices.
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Communication Trends and Platform
1. Sherwin B. Manual
InfoACE Unit Head
Communication
Trends and Platforms
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8. • Your new marketing strategy will
be a digital engagement
platform.
• A place where the social media
and digital channels you will be
using to reach your audience can
come together and where you
can manage everything in a
coherent, strategic and effective
way.
9. • It is essential that before you
take on the responsibility of
running the digital engagement
platform yourself:
• Define who your target audience
is and
• How you will involve them in the
discussion.
• Decide on what your message is,
how you want to present it and
which channels are best suited
to your approach and audience
profile.
10. Strategy: the Who, the How, the What
• Who are the people you want to
reach?
• Where are they?
• What are they interested in?
• Where and when could they be
available for interaction?
11. Implementation: Make it part of the process
• If you have an
engagement platform, it
becomes part of your
daily process.
12. The team: You and everybody else
• Editor-in-chief
• Media Editor
• Audiovisual Editor
• Writer
21. PRINT: Press Releases/Photo Releases
Published Articles Ave per week
PSO 65 2.7
Region 9 10 0.42
Region 10 15 0.63
Region 11 10 0.42
Region 12 35 1.46
Caraga Region 10 0.42
ARMM 5 0.21
TOTAL 150 6.26
22. PRINT: Press Releases/Photo Releases
150 Published articles
43%
7%10%
7%
23%
7% 3%
PR Distribution
PSO
Region 9
Region
10
Region
116.26 Ave. articles per
week
Facebook
The world’s largest social network, with more than 1.15 billion people using the site (as of September 2013). Users create a personal profile, add other users as friends, and exchange messages, including status updates. Brands create pages and Facebook users can “like” brands’ pages.
Twitter
A social networking/micro-blogging platform that allows groups and individuals to stay connected through the exchange of short status messages (140 character limit).
Instagram
Image sharing platform that uses hashtags to connect users to content. Instagram is the fastest growing social media platform among 18-22 year olds.
YouTube
A video hosting and watching website. The 2012 Noel-Levitz E-Expectations report found that 62 percent of high school juniors and seniors watch YouTube videos at least once a week.
Flickr
An image and video hosting website. Photos can be shared on Facebook and Twitter and other social networking sites.
Tumblr
A micro-blogging social network that allows users to make short-form blog posts. Tumblr content tends to be very visual.
LinkedIn Groups
A place where groups of professionals with similar areas of interest can share and participate in a conversations.
Blogs
A platform for casual dialogue and discussions on a specific topic or opinion.
Tweetdeck - This free, easy-to-use Twitter management tool allows you to oversee all aspects of your Twitter account(s) in one interface. One of the frustrations of managing multiple Twitter accounts is the need to log in and out any time you need to review content, respond to messages, or read tweets. Tweet Deck is the easy way around this daily headache. With this tool, you are able to connect multiple Twitter accounts, customize what you want to see, organize your feeds, and even compose and schedule tweets. If there are multiple people collaborating on a single Twitter account, you can add team members without needing to give them the password to the account.
Considering TweetDeck is specifically tailored for Twitter, it may not be the best tool for those looking to simultaneously manage various social networks in one place. Nevertheless, it gives great deal of control over the intricacies of your Twitter profile, without the hassle of navigating across profiles.
Pricing: Free
Hootsuite takes it a step further and allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, Google+, Foursquare and many more networks. Working across multiple networks with a social team can be difficult, and Hootsuite makes it possible for you and your team to delegate between responses to fans and followers, eliminating the stress of coordinating responses and potentially overlooking valued fans. In the past, one of the biggest frustrations with Hootsuite was how it handled social media images. The good news is this issue is now fixed on Twitter, so scheduled posts will show up to four images directly in the feed. Another newer enhancement is Hootsuite’s ad beta, which helps you identify your best performing content on Facebook, and then helps you create ads to leverage that content for better performance.
Pricing:
Free – Up to 3 social profiles + basic reports and scheduling.
$9.99/month – Up to 50 social profiles, one additional team member, and advanced scheduling and reporting features.
Enterprise (custom pricing) – Unlimited.
SPROUT
Like many of the other tools on this list, Sprout Social allows you to schedule updates to your social media accounts. However, there are a couple unique features that set Sprout Social apart. In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. For example, Sprout gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time. You can even turn your messages into action items to create workflows or reminders surrounding your social activity–connecting the dots from the conversations happening online to real business. Another perk is the ability to discover new people to connect with and systematically remove bad connections, using the Discovery tools.
Analytics users can make sure they keep their eyes on the prize by signing up for our Google Analytics Report. Each week we’ll email you a custom infographic that gives you a snapshot of your website’s activity and performance. It highlights where your wins came from and calls out where you’re dragging. Forward it to your boss and you’ll look like a total rockstar (as long as the numbers are good).
The channels you choose will depend on who you want to reach, the type of presentation you want to use in disseminating your information to them, and how you want to engage with them.
Now you know your audience, how you you’re going to reach them and the channels you’re going to use, you must make sure that your message is clearly defined, coherent and tailored to the profile of people you will be engaging with. Effectiveness begins with your defined message. Without this, all the effort which has gone before will have been in vain.
Another important thing to realize is that, if you want to implement the platform in your organisation, it isn’t just one person who does it but you really need everyone to be involved. In this way, operating the digital engagement platform is more of a philosophy than a task. People will need to integrate this into their work process.
