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Banding Together: Google+ Hangouts #smbWR

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If you're lost in the argument of whether or not Google+ is a ghost town or the walking dead, you might be missing out on the power of video made possible through Google Hangouts.

Google+ Hangouts aren't for everyone, but we've built a strong community of Community Managers the past two years via My Community Manager #CMGRHangout.

This presentation shares what a week in the life of a Google+ Hangout On Air (HOA) show looks like as well as presents benefits of using Google+ Hangouts, tips for running them smoothly and additional use case suggestions including team meetings, worldwide hackathons, Q&A, product demonstrations, sales presentations and keeping in touch with distant friends and family.

Huge thanks to Liana Kreamer for the invitation to share this at Social Media Breakfast: Waterloo Region (#smbWR).

Veröffentlicht in: Soziale Medien, Technologie, News & Politik
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Banding Together: Google+ Hangouts #smbWR

  1. 1. BANDING TOGETHER: GOOGLE+ HANGOUTS SHERRIE ROHDE • @SHERRIEROHDE
  2. 2. As with any other tool, it depends on who your audience is. IS GOOGLE+ A GHOST TOWN?
  3. 3. Facebook Google+ LinkedIn Twitter Instagram Pinterest
  4. 4. Zunger, Google+ Chief Architect, promises the platform isn’t going anywhere. YONATAN ZUNGER
  5. 5. IS GOOGLE+ FOR ME? MAYBE.
  6. 6. [video] wistia.com/learning/get-loose-for-the-camera GET LOOSE FOR THE CAMERA
  7. 7. WHY VIDEO? VIDEO
  8. 8. Over 90% of how we communicate is through nonverbal cues. [Dr. Albert Mehrabian] FACE TO FACE COMMUNICATION
  9. 9. words tone of voice body language
  10. 10. VIDEO IS THE CLOSEST THING TO HAVING A FACE TO FACE CONVERSATION IN PERSON.
  11. 11. Elise Ramsay, Wistia OUR CUSTOMERS FEEL SO MUCH CLOSER TO US.
  12. 12. Trish Fontanilla, Vsnap [VIDEO] MAKES OUR COMPANY MORE HUMAN.
  13. 13. April 27, 2013: The first time our team was together in the same physical place! MY COMMUNITY MANAGER
  14. 14. For a brand/page, this actually means “Follow.” New habits die hard. LINGO: “CIRCLE US”
  15. 15. A nameplate to make it easy on those observing to know who panelists are. LINGO: “LOWER THIRD”
  16. 16. #CMGRHANGOUT CASE STUDY
  17. 17. [video] www.youtube.com/watch?v=De3qlBz9U1U WHAT IS #CMGRHANGOUT?
  18. 18. Google+ Hangout On Air (HOA) with Twitter Chat using #CMGRHangout WEEKLY LIVE BROADCAST
  19. 19. Our topics are almost always crowd sourced from our extended community. STEP 1: SELECT A TOPIC
  20. 20. Who do I know? Who do people I know, know? STEP 1: FIND PANELISTS
  21. 21. We invite panelists to a Google Calendar event as soon as they’ve confirmed. STEP 3: GET ON THEIR CALENDAR
  22. 22. We have a separate circle for each hangout to simplify our actual event day. STEP 4: CIRCLE PANELISTS/HOSTS
  23. 23. This allows us to schedule the event and invite anyone in our circles. STEP 5: CREATE A GOOGLE+ EVENT
  24. 24. Each week we have a preview post with panelist bios and the event video/link. STEP 6: CREATE A PREVIEW POST
  25. 25. We started this in steps 5 & 6, but now it’s time to spread the word on other channels. STEP 7: SPREAD THE WORD
  26. 26. Invite panelists into the hangout for any needed prep/instructions before show time. STEP 8: INVITE PANELISTS
  27. 27. Click that “Start Broadcast” button and get the party started! STEP 9: AND WE’RE LIVE!
  28. 28. YouTube automatically processes the video when the broadcast ends. STEP 10: YOUTUBE PUBLISHES US
  29. 29. •  Unique Content •  YouTube Partner •  Repurposed Content •  Preview Post •  Live Broadcast •  Recorded Video •  Storify •  Takeaway Post •  Podcast •  Page Views •  SEO •  Referral Traffic BENEFITS
  30. 30. TIPS
  31. 31. 99.99% of the time, this is going to be your highest quality connection. TIP: USE A WIRED CONNECTION
  32. 32. Coffee shops usually mean a dropped connection and ambient noise. TIP: CHOOSE A QUIET PLACE
  33. 33. You can hear better as well as avoid notification sounds and audio feedback. TIP: WEAR HEADPHONES
  34. 34. It’s natural to look at other participants; you’ll look natural if you look at the camera. TIP: LOOK AT YOUR CAMERA
  35. 35. You’ll feel more prepared and avoid most technical difficulties. TIP: DO A TEST RUN
  36. 36. If panelists have your page circled in advance, they’ll receive the notification to join. TIP: PANELISTS SHOULD CIRCLE YOU
  37. 37. Use Google Calendar for your events and circles for each hangout’s panelists. TIP: STAY ORGANIZED
  38. 38. Our team at My Community Manager is the only reason things get done. TIP: FIND A TEAM
  39. 39. If you’re not having fun, you’re doing it wrong! TIP: RELAX, SMILE AND HAVE FUN
  40. 40. •  Founded by Jeremiah Owyang in 2010. •  Partnership with HootSuite and My Community Manager in 2013. •  12 individual hangouts •  12 different topics •  86 speakers •  7 countries •  12 industries •  Partnership with over 11 different companies in 2014. •  24 individual hangouts •  23 different topics •  13,457 posts by 6,279 users •  15,102 page views with 7,481 unique visitors COMMUNITY MANAGER APPRECIATION DAY
  41. 41. •  Q&A Session •  Moderator Roundup •  #MageHackDay •  Online Worldwide Hackathon •  Community Organized •  15 hours •  Fireside Chat •  Event Streaming MAGENTO COMMUNITY
  42. 42. •  Daily SCRUM •  Monthly Team Meetings •  Demo Days •  Troubleshooting REMOTE TEAMS
  43. 43. •  Panel Discussions •  Virtual Events •  Screen Sharing •  Sales Presentations •  Product Demonstrations •  Virtual Workshop •  Q&A Calls •  Interviews with Industry Leaders •  Virtual Office Hours •  Collaboration (Docs) •  Distant Friends & Family OTHER POSSIBILITIES
  44. 44. THANK YOU! ANY QUESTIONS? @SHERRIEROHDE SHERRIE@MYCMGR.COM GOOGLE.COM/+SHERRIEROHDE

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