Scott Swanay has over 15 years of experience in social media marketing and fantasy sports. He is currently the President and Chief Sherpa of Sherpa Social Media and Sherpa Fantasy Sports, where he creates social media strategies for businesses and develops proprietary software and rankings for fantasy sports leagues. Previously, he worked as a regional actuary for several insurance companies. He has an undergraduate degree in applied mathematics and computer science from Harvard University.

1. Scott Swanay, FCAS
60 Seaman Ave – Apt 1B 646-483-3393
New York, NY 10034 scott@SherpaSocialMedia.com
Experience:
SHERPA SOCIAL MEDIA, New York, NY 2010-Present
President & Chief Sherpa
We create customized social media strategies for businesses and entrepreneurs designed
to increase their visibility and outreach.
• Project manager; Assemble and manage multifunctional teams on behalf of
social media clients to develop comprehensive social media campaigns.
• Create effective Facebook pages for businesses by educating potential
customers and engaging in two-way conversations with them.
• Create engaging blog content.
• Expand/Increase number of LinkedIn contacts.
• Generate lead list of potential clients using LinkedIn.
• Demonstrate how use of LinkedIn Answers can connect entrepreneurs with
new clients by providing a forum to display the entrepreneur’s industry
knowledge and expertise.
• Utilize local directories such as Yelp to showcase favorable reviews of their
business or service the public.
Select Client Work:
Facebook Campaign - Created a social media strategy for singer-pianist, Tony Desare,
designed to reach out to his fans through his Facebook fan page in an interactive way.
Strategy was profiled in a positive write-up by another social media strategist in his blog,
Prepressology. See link:
http://www.prepressology.com/2011/12/tony-desare-utilizes-the-power-of-social
LinkedIn – Developed an effective marketing channel using LinkedIn for the Business
Development Manager of a nonprofit organization. Within several weeks of revamping
her LinkedIn profile she was invited to apply for a $250,000 grant as a result of being
discovered by an organization via her LinkedIn profile.
Outreach Campaign for First-Time Author – Resulted in securing reviews of the book
on several bloggers’ websites, several online interviews featuring the author, and
invitations to the author to be a guest blogger on several websites.
Additionally, quoted on social media strategies by Inc.com, and interviewed about social
media topics on Martha Stewart Living satellite radio and MO.com.

2. SHERPA FANTASY SPORTS, New York, NY 2004-Present
President & Chief Sherpa
• Utilizing analytical, mathematical and problem-solving skills drawn from 17
years’ actuarial experience, developed proprietary software for fantasy baseball
and football designed to rank players and project their statistics for the upcoming
season. Created first fantasy baseball product in the industry that updates
remainder-of-season forecasts daily for all players.
• Designed and launched two websites (www.FantasyFootballSherpa.com and
www.FantasyBaseballSherpa.com) that provide customizable player rankings to
fantasy sports enthusiasts.
• Selected to participate in Tout Wars in 2011 and 2012, a prestigious fantasy
baseball league whose participants are noted industry experts.
• Launched and co-host weekly fantasy football show which was named a finalist in
the Fantasy Sports Trade Association’s “Most Valuable Fantasy Content”
category for 2010. Called “4th and Inches with Jana & The Sherpa”, we have now
done 50 shows during our two seasons and have recorded two fantasy football
strategy videos for the Learning Annex.
• Named finalist in the “Best Blog” category for strategy blogs in both fantasy
baseball and fantasy football by the Fantasy Sports Trade Association in 2008.
• Won industry experts’ fantasy baseball league (35 teams) on SportsBuff.com in
2007 and 2008.
Writing and Contributions:
• USA Today – Weekly blog entry for Fantasy Windup (USAToday.com’s fantasy
baseball blog), during baseball season.
• Huffington Post – Weekly blog on fantasy football strategies, during football
season.
• The Fantasy Baseball & The Fantasy Football Guides - Contributor, magazines’
preseason analysis.
• Forbes.com – Contributor, SportsMoney blog.
Other Media: Interviewed on topics including fantasy baseball, fantasy football as well
as on the challenges faced in changing careers by such media outlets as FOX-TV, The
New York Post, The New York Daily News, Money magazine and Sirius-XM satellite
radio’s fantasy sports channel.
ST. PAUL INSURANCE COMPANY, New York, NY 2000-2004
Northeast Regional Actuary
• Member of 10-person regional management team to interpret financial results and
design, implement, monitor, and revise underwriting strategies.
• Grew region’s annual premium from $140 million to $240 million in three years and
improved loss ratio 40 points.
• Improved New York City real estate program’s loss ratio 25 points and grew annual

3. premium from $19 million to $37 million in two years.
• Demonstrated that New York City taxicab program with $13 million annual premium
was losing more than $10 million a year and convinced underwriting and claims
managers to terminate program.
FIREMAN’S FUND INSURANCE COMPANY, Novato, CA 1995-2000
Northeast Regional Actuary, Groups & Associations Actuary
• Generated $10 million in annual premium by designing Workers’ Compensation
program for small businesses.
• Served as company’s first actuary in New York City field office; created region’s
annual premium and expense budgets.
CIGNA INSURANCE COMPANY, Philadelphia, PA 1987-1995
Reinsurance Actuary, Homeowners’ Actuary
• Enabled company to recover more than $625,000 in late payments and $25,000 in
interest from other insurance companies by creating software to evaluate Workers’
Compensation cases.
• Received Superstar Service Recognition Award from company president for
developing PC version of a mainframe application, which allowed multiple users to
access program simultaneously.
Education:
Harvard University, B.A., Applied Mathematics and Computer Science (1987)
Professional Affiliations:
• Fellow of Casualty Actuarial Society (FCAS 1998)
• Member of Fantasy Sports Trade Association (FSTA) since 2005
• Instructor for Workshop in Business Opportunities (WIBO) since 2005
• Member of Business Network International (BNI) since 2007; chapter VP 2009-2011
Additional:
NEW YORK FLYERS RUNNING CLUB, New York, NY 2008-2009
President
• Oversaw largest running club in New York City (600+ members).
• Founded and have led group’s annual “Bridges & Arches” run in Central Park since
2005; run involves crossing almost all of the park’s ~35 bridges and arches, with
frequent breaks for telling stories about the history of Central Park.
• Set club’s priorities, led executive board meetings, and coordinated volunteers.
• Brought club into compliance with statutes governing New York State nonprofits by
leading initiative to amend club’s by-laws.
• Renegotiated club’s contract with well-known running coach.
• Implemented biannual social events to welcome and integrate new members.

4. • Leader of weekly group runs in Central Park.