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Gizmology v.1
1.
©Shera Sever, 2012
www.sherylsever.com Demystifying Social Media Marketing 415.713.7727 Becoming Friends with Facebook coachshera@gmail.com Gizmology Meet the Geek-Shera Sever Becoming Friends with Facebook Northern California National Speakers Association March 3, 2012
2.
©Shera Sever, 2012
www.sherylsever.com Demystifying Social Media Marketing 415.713.7727 Becoming Friends with Facebook coachshera@gmail.com Fun Facts Growth of Facebook: Dec. 2004-‐Dec. 2006: Grew from 1 million to 12 million users. April 2007-‐Aug. 2008:100 million users Jan 2009-‐ Dec. 2009: 150 million-‐350 million users Feb-‐ July 2010: 400 -‐500 million July – Sept. 2011: 750 -‐800 million users February 2012: 845 million Did you know that… • As of February, 2012, Facebook has 845 active users. If Facebook were a country, it would be third-‐largest in the world, and growing faster than #1 and #2 combined. • YouTube is the 2nd largest search engine in the world. 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day. o Over 3 billion videos are viewed a day. o 800M unique users visit YouTube each month. o More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years o 70% of YouTube traffic comes from outside the US o YouTube is localized in 25 countries across 43 languages o YouTube's demographic is broad: 18-‐54 years old • YouTube is the 2nd largest search engine in the world. 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day. • Millennials now outnumber Baby Boomers. 96% of them have joined a social network. • 78% of consumers trust peer recommendations about products. Only 14% trust ads. • 93% of all business buyers believe all companies should be on social media platforms.
3.
©Shera Sever, 2012
www.sherylsever.com Demystifying Social Media Marketing 415.713.7727 Becoming Friends with Facebook coachshera@gmail.com Becoming Friends with Facebook This roundtable session is designed for beginners or those new to Facebook, this session will address how to set up a profile, share links and photos, and build your network. We will also cover basic do’s and don’ts of social networking etiquette. How to set up a profile • Wall • Info • Photos • Friends
4.
©Shera Sever, 2012
www.sherylsever.com Demystifying Social Media Marketing 415.713.7727 Becoming Friends with Facebook coachshera@gmail.com What is Timeline
5.
©Shera Sever, 2012
www.sherylsever.com Demystifying Social Media Marketing 415.713.7727 Becoming Friends with Facebook coachshera@gmail.com Building Your Network • Adding Friends • Liking • Commenting • Sharing Posts
6.
©Shera Sever, 2012
www.sherylsever.com Demystifying Social Media Marketing 415.713.7727 Becoming Friends with Facebook coachshera@gmail.com Sharing links 1. Go to : to retrieve share button=https://www.facebook.com/share_options.php 2. Place in menu bar of your computer 3. Go to URL the one you want to share 4. Click on share button 5. Write a comment if you wish
7.
©Shera Sever, 2012
www.sherylsever.com Demystifying Social Media Marketing 415.713.7727 Becoming Friends with Facebook coachshera@gmail.com Sharing Photos 1. Find Photo you would like to share (iphoto or ???) 2. Click on Add Photo 3. Add Comment if you wish Social Media Etiquette DO • Comment on others status • Acknowledge comments on your status • Be collaborative: Share resources-‐links • Stay positive, polite, and supportive of others • Propose questions that are engaging and ignite curiosity DON’T • Whine, complain, rain on others parade • Post emotional down swings • Personal information about others • Create a chat in your status posts/threads • http://www.youtube.com/watch?v=iROYzrm5SBM&feature=player_embedded#! Other Topics to be discussed (time permitting) 1. Sharing a link on another’s page 2. Creating an event 3. Joining Groups 4. Creating Groups 5. Fan Pages
8.
©Shera Sever, 2012
www.sherylsever.com Demystifying Social Media Marketing 415.713.7727 Becoming Friends with Facebook coachshera@gmail.com ABOUT Shera Sever is an accomplished and versatile organizational leadership and communications consultant, a dynamic facilitator, coach, and author with over 15 years experience guiding organizational learning and business development initiatives for Fortune 500 companies, academic institutions, start-‐ups, social profit and community organizations. With the mission of inspiring and guiding individuals and organizations to perform at their peak potential, Shera has enthusiastically and successfully coached hundreds of individuals and organizational leaders from over 40 countries on four different continents. Shera consults with executive management teams on leadership development, communications and organizational change, marketing and social media, enterprise-‐wide learning initiatives, training curriculum, and information product development. An early adopter of social networking, open source platforms with 20+ years experience in content development, marketing, and client engagement, Shera helps speakers, authors, consultants, and businesses build their platform with social networking, info products and virtual summits. For more information on her award-‐ winning seminars visit: www.sherylsever.com, and subscribe to her FREE e-‐zine Leading Visions to Action. Igniting the Spark™ www.sherylsever.com (415) 713-‐7727 sherylsever@earthlink.net
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