The document discusses strategies for writing about WordPress to help others and advance one's career. It recommends writing to teach skills, promote products, or evangelize the platform. Suggested places to write include one's blog, company blog, or product blog. The document also discusses getting paid for writing directly through paid posts or indirectly by using posts to sell one's services. The overall goals are to share knowledge, make the world better, and benefit one's WordPress career through strategic contributions online.

1. Writing About
WordPress:
Helping Yourself, by
Helping Others
Josh Pollock -- @Josh412 -- WordCamp Orlando 2014

2. Hi, I'm Josh
I Do A Lot Of Things

3. What I Do
HoloTree
Team Decision Making
Pods
Custom Content Types & Fields
The Big Two

4. What Else I Do
● Professional Blogger
○ Torque, Tuts+, WPMUDEV, WPBeginner, Elegant Themes, etc.
● Freelance Developer
○ Specializing in data architecture, Pods integration & REST API work.
● Wrote A Bunch Of Other Stuff
○ https://profiles.wordpress.org/shelob9/
○ https://github.com/shelob9
○ https://packagist.org/shelob9
I Do Lots of WordPress Stuff

5. I Got Where I Am Today By
Helping People
That's It

6. Goals For This Talk
● Get better at what you do.
● Make more money doing what you do.
● Teach others about what you're best at.
● Share your gifts.
● Make the world a little better.

7. But First
READ!!

8. Don't Just Read… Read The Best..

9. & Know Why They Are The Best.

10. Aligning Pragmatism
and
Idealism
Just like the GPL...

11. What This Talk Will Cover
● Writing Strategically
● Where To Write
● Getting Paid To Write Or Getting Paid By
Writing

12. Writing Strategically
Part 1

13. Writing Strategically
What Do You Want People To Think You Are
Good At?

14. Write To Learn

15. Write To Show Off

16. Write To Promote A Product

17. Write To Evangelize

18. Write To Kiss Ass

19. Write To Reuse

20. Write So You Do Not Have To Repeat
Yourself

21. Where To Write?
Part 2

22. Where To Write
Define Your Goal Then Figure Out How You
Can Reach Your Goal By Helping Others?

23. Your Blog? Your Company's Blog?

24. Your Product's Blog?

25. For Pay?

26. Getting Paid
Part 3

27. Getting Paid
Whether It's Direct or Indirect, What Defines
Conversion?
Whether you Write For pay or not your posts
should be creating work for you.

28. Sell Your Posts

29. Have Your Posts Sell You

30. Important Takeaways
Wrapping Up

31. Before You Can Do Any of This
● Know what you have to offer.
● Know who needs it.
● Know what they read.

32. Give Back Strategically
What's Your Return On Contributing To
WordPress?
● Fix what you need fixed.
● Contribute to what you use.

33. Give Back Strategically
This isn't just about maximizing personal gain,
it's about maximizing your contribution.

34. Questions?
Ask Now or Ask Later
Josh@JoshPress.net
@Josh412