for Nonprofits

Today’s Presenters
Debra Askanase Shelly Kramer
Engagement Strategist Founder + CEO
Community Organizer 2.0 V3 Integrated Marketing

What’s On Tap For Today
Anatomy of a Page and G+ Page Management
The SEO of Google+ and the Googleverse
What’s Working:
Rich Media Content
Hangouts
Events
Circles

What’s On Tap For Today?
Campaigns and Advocacy
Content is King and Don’t Reinvent the Wheel
Measurement

Anatomy of a Page

Page Management Basics

Page Management Basics

Networks Don’t Just Happen…
Build It Before You Need It
…you can only “Promote your page” as an individual
…circle only who circles you

And just how do you get them
to circle you?
ENGAGE as YOU
Build TRUST
CIRCLE them
INVITE them in
Build your network before you need it

Let Them Show You Who To Follow

Shared Circles

Shared Circles

Hashtags

More Resources for Finding People
The G+ shared circles Google doc by category (killer)
https://docs.google.com/spreadsheet/ccc?key=0Ao1OX3UN25Evd
HRWR3lwWXQ0a0RhWnFuWml5RnJHdkE&hl=en_GB#gid=0
Popular user-curated G+ lists, Google Plus Counter
http://gpc.fm/
http://findpeopleonplus.com/
http://thenextweb.com/google/2011/08/23/10-ways-to-find-
relevant-google-users-to-circle/
The “shared circles on Plus” Google Plus page
https://plus.google.com/111551895671908911144/posts

What’s working,
… and what’s not

Rich Media Content Works

Don’t Forget the Cover Photo

Photos – Albums as Content

Photo of the Week: The Field Museum

NWF: #wildlifewednesday photos

Images as Advocacy

Internal Hangouts for Real Time
Collaboration

Staff Hangouts: NTEN
Use it to gather staff across the country
Facilitate meeting with a “1” or a “5” comment
Have used it to learn on the go
More info:
https://plus.google.com/105912973864602608032/pos
ts/N2rPKcw8j9v

Behind the Scenes with Hangouts

Add Gamification to Your Hangout

Google Plus Events

Cross Promote From Your Website

Cross Promote From Your Website

Campaigns and Advocacy

The SEO of Google+
aka “the Googleverse”

SEO Basics
More Followers = Better Results
Optimize Your Profile, Use Keywords that
Describe What You Do
Use the other services Google offers
Investing in Building Your Network Can Lead to
Increased Credibility

SEO Strategies
Repeat: MoreFollowers = Better Results
G+ tied to Google Plus Your World. Search will
deliver your results to people in “your
world” before other results
Claimauthorship for articles you write, tie
them to your G+ profile
Connect website to G+ profile
Don’t rely on Magic. Ask for connections, Ask
for sharing

More on SEO
More Followers = Better Results
G+ tied to Google Plus Your World. Search will
deliver your results to people in “your
world” before other results
Claimauthorship for articles you write, tie
them to your G+ profile
Connect website to G+ profile
Don’t rely on Magic. Ask for connections, Ask
for sharing

Use Other Google Products
More Outposts
on the Web
never hurts. All
impact search
results.
Google Places. It’s Free.

Measurement

Ripples

AllMyPlus.com

Google Analytics
Install Them
Look at Them
(
Let Data Drive Your Strategy
(Yes, Virginia, it really is that simple)

Wrap Up

Key Points to Remember
No one social media channel does it all
Google+ should be just one of your
digital/social media tactics
Data should drive strategy--track and
use yours
Create and leverage rich media
content. Build awareness with
Photos, Video, Hangouts and Events.

Key Points to Remember
Use G+ to build relationships now that
you can leverage later.
Use features that suit your audience
Don’t set it and forget it
Be patient
Don’t forget other digital assets
(Places, Directories, Yelp, etc.

Debra is always available to answer
follow-up questions!
(617) 682-2977 Debra@communityorganizer.com Communityorganizer.com
LinkedIn
Twitter.com/askdeb Slideshare/DebAsk Debra Askanase

Shelly is always available to answer
follow-up questions!
816.200.2520 Shelly@V3im.com www.v3im.com
LinkedIn
Twitter.com/shellykramer SlideShare/Shelly Kramer Shelly DeMotte Kramer

Resources
The basics for Hangouts on Air: http://www.videoleadsonline.com/3-2-1-youre-live-how-
to-basics-for-hangouts-on-air/
Google Plus Ripples: http://www.communityorganizer20.com/2011/12/09/google-
ripples-the-promise-of-shared-intelligence/
Summarizing G+ Pages:
http://www.communityorganizer20.com/2011/11/11/summarizing-google-pages-the-
good-the-bad-the-possible/
Google+ fundraising case study:
http://www.communityorganizer20.com/2011/09/21/interview-with-carter-gibson-a-
google-fundraising-story/
12 Google+ marketing tips: http://www.socialmediaexaminer.com/12-google-marketing-
tips-from-the-pros/
G+ statistics:
http://www.allmyplus.com
http://socialstatistics.com/

Resources
The basics for Hangouts on Air: http://www.videoleadsonline.com/3-2-1-youre-live-how-
to-basics-for-hangouts-on-air/
Google Plus Ripples: http://www.communityorganizer20.com/2011/12/09/google-
ripples-the-promise-of-shared-intelligence/
Summarizing G+ Pages:
http://www.communityorganizer20.com/2011/11/11/summarizing-google-pages-the-
good-the-bad-the-possible/
Google+ fundraising case study:
http://www.communityorganizer20.com/2011/09/21/interview-with-carter-gibson-a-
google-fundraising-story/
12 Google+ marketing tips: http://www.socialmediaexaminer.com/12-google-marketing-
tips-from-the-pros/
G+ statistics:
http://www.allmyplus.com
http://socialstatistics.com/