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How to Leverage Innovation and Entrepreneurship in the Vibrant Space Economy

WomenTech Global Conference 2020:
Advocating for women in space, Shelli will share her personal roadmap from a military start to her role leading the Center for Innovation and Education at Space Foundation. She will highlight key opportunities in space tech innovation:
Top technologies to watch in the space industry
1000’s of NASA space innovation patents waiting for commercialization
Space commerce entrepreneurship programs
Space tech transfer and insertion as a supplier to new space ventures
Becoming a supplier to commercial and government enterprises
Shelli will walk you through a pragmatic Workforce Development Roadmap, comprising five core disciplines, and valuable resources that can open the door to opportunities in the space economy.

Space – once considered the final frontier and only accessible to a select few – is now home to the most dynamic and innovative economy on the planet. And while not every person will get to ride on a rocket, see one lift off, or build a satellite or payload, everyone — students/teachers, young leaders, entrepreneurs, small businesses and professionals — can become contributors to the $415B and growing space economy.

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How to Leverage Innovation and Entrepreneurship in the Vibrant Space Economy

  1. 1. “Women in Tech: There is no better time to be a part of the Space Economy” ~Shelli Brunswick, COO, Space Foundation Introduction and Overview 2020
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  3. 3. 3 What is Space Foundation? Space Today, For A Better Tomorrow
  4. 4. Space Foundation For nearly four decades, Space Foundation has been a global, nonprofit advocate for the advancement of space-related endeavors to inspire, educate, connect and advocate for the global space community. 4 Space EducationSpace Awareness Service to the Space Community
  5. 5. Connecting Space To Daily Life On Earth Space-based inventions are integral to every facet of our daily life. • Cell phones • Athletic shoes • Cordless tools Space-based technology is responsible for improving lives. • Weather prediction • Fire retardant clothing • Breast cancer detection Space-based innovation can help better life on Earth. • Earth observation • Food and natural resources • pharmaceutical cures 5
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  7. 7. THE SPACE ECONOMY OPPORTUNITIES • $415B global market (2018): Expected growth to $1-3T by 2040.* • 80+ nations operating in space​. • Commercial Business 80%, Government 20%.​ • Median salaries are 40% above median household income. • Opportunities now accessible to everyone: scientists to laborers.​ • 1,000s of space tech patents are available for commercialization. *Bank of America and Morgan Stanley global projections 2020 7 “Women inTech:There is no better yime to be a part of the Space Economy” ~Shelli Brunswick, COO, Space Foundation
  8. 8. 8 Everyone can find a place in the space economy • Laborers, trade workers • Business administrators, project managers, entrepreneurs • Scientists, technologists, engineers, artists, mathematicians (STEAM) Lifelong learning enables personal growth • PreK-20 early childhood exposure and immersive experiences • Young adult training and apprenticeships bridge to careers • Professional upskilling and reskilling from career entry to exit The space economy improves quality of life • Inclusive of the underemployed — minorities, women, vets, retirees • Better health and productivity — tech transfer from space inventions • Increased earning potential — salaries 40% higher than median incomes Connecting Space to You and Me
  9. 9. The Space Economy Technology Trends to Watch 9 DATA ANALYTICS ENERGY & ENERGY STORAGE BIOMETRICS & HEALTH CREATURE COMFORTS TELECOM MINIATURIZATION of MATERIALS TEXTILES & ADVANCED MANUFACTURING ENVIRONMENTAL ASSESSMENT SATELLITE SERVICE & REPAIR CYBERSECURITY UAV MARKET ROBOTICS DEBRIS MONITORING & CLEAN UP 1062 951 1173 4 128 13 ? ? ?
  10. 10. Space Innovation Gap Space Transfer and Space Insertion 10
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  12. 12. Workforce Shortage: • Open jobs exceed unemployed workers in space industries. • Baby boomers are retiring leaving large employment gaps. • Untapped workforces: minorities, women, veterans, and retirees. Skills Deficit: • Perceptions of the space industry cannot be limited to astronauts. • Traditional education needs to integrate space into daily core curriculum. • A culture for lifelong learning, upskilling, and reskilling must be adopted. Innovation Gap: • NASA patents await entrepreneurs to commercialize (tech transfer). • Enterprises rely on space-based technology suppliers (tech insertion). • Workforce diversity is a missing source of new ideas. The Space Economy Challenges 12
  13. 13. Space Foundation Introduces... CENTER FOR INNOVATION AND EDUCATION creates and delivers inclusive, innovative and sustainable workforce development and economic opportunity programs that enable all people to actively participate in the space economy 13
  14. 14. Space Foundation is Leading Workforce Development for the Space Economy As a 501(c)(3) global leader in space advocacy for 37 years, the Space Foundation unites the entire spectrum of stakeholders business, government, education and local community to serve the entire lifecycle of the workforce students, young leaders, entrepreneurs and professionals for the health and prosperity of the global economy 14
  15. 15. CENTER FOR INNOVATION AND EDUCATION HOW WE DELIVER Through public private partnerships, fundraising, scholarships and grants, the Center for Innovation and Education creates and delivers workforce development and economic opportunity programs. Government Commercial University 15
  16. 16. Center For Innovation and Education Workforce Development Roadmap 16 Awareness “There is no better TIME to become a part of the space economy.” Access “The space economy is accessible to ALL people.” Train “Adopting a culture of LIFELONG LEARNING begins now for all ages.” Connect “Together, the future of the space economy is built on PARTNERSHIPS.” Mentor “The space economy UNITES the planet and humanity.”
  17. 17. Center For Innovation and Education Who We Serve Building Today’s Workforce: professionals • Global space agencies — workforce development initiatives • Governments — policy education and advocacy • Space professionals — corporate networking and mentoring programs • Small businesses — custom-designed training • Entrepreneurs — space commerce workshops • Young professionals — leadership and mentoring programs Building the Next Generation Workforce: students • Communities — space-inspired STEM events • Teachers and educators — professional development • Junior space entrepreneurs — real world inspiration and mentoring • PreK-20 students — immersive live and online space-inspired experiences 17
  18. 18. 2020 18
  19. 19. Impact: Pilot Program Space Commerce Entrepreneurship Program Program: Space Foundation Destination: Bold Opportunity Audience: Minority Business Enterprises — minority, women, veterans Sponsor: U.S. Department of Commerce, Minority Business Development Agency Purpose: Launching entrepreneurs and small businesses into the space industry Outcome: Jobs, careers, and public private enterprise and government contracts 9-City Regional Workshop Tour • Served 275+ underserved entrepreneurs and small businesses to date • Collaborating with universities, incubators/accelerators, local communities • 18 scholarships awarded to attend Space Symposium (15,000 registrants) Online Webinar and Guest Speaker Series • 15 free, self-driven, on-demand videos • Space commerce expertise to grow a business in the space economy • Bolster business strategy in funding, lead generation, and deal negotiation 19
  20. 20. Success Story Global Engineering Startup Small Business Referred by Department of Commerce MBDA • Global commercial space engineering company for orbital operations • Heritage: Latino entrepreneurs founded startup in 2018 • 40 employees, headquartered in Southwest, expanding worldwide Space Foundation Entrepreneurship Program • Awareness, Train: completed regional workshops and online webinars • Access, Connect: met 150+ commercial enterprises at Space Symposium • Mentor: business lifecycle guidance from space professionals Impact: Startup Signs Multi-Million Dollar Agreements • Commercial telecommunications satellite projects in Europe and Canada • Custom solutions versus selling parts and components • Space Foundation helped us “find our place in space.” • Outlook: “There is room for everybody.” 20
  21. 21. Impact: Pilot Program Junior Space Entrepreneur Program Program: Junior Space Entrepreneur Program Audience: 10-18-year-old students, teachers, school administrators, mentors Partners: Lockheed Martin, NASA, Junior Achievement Purpose: Prepare the next generation to contribute to the space industry Outcome: Students inspired to pursue STEM studies and space careers Teacher Professional Development Pilot 2019 • 26 teachers from 16 states selected for “Space Across Curriculum” program • Cultivate the next-generation of space contributors • Integrate space-inspired education into daily core curriculum • Practice immersive hands-on activities for students • Learn about NASA tech transfer program for space commercialization • Embrace 21st century to future-proof essential skills 21
  22. 22. Success Story STEM School in Colorado Pilot: Public Charter K-12 School • 50 high school students • Immersive week in space education, entrepreneurship and personal growth • Supported by Lockheed Martin, NASA and Junior Achievement • Goal: prepare students for STEM positions in the space economy Junior Space Entrepreneur Program: Mission to Mars Pilot 2020 • Awareness of challenges in sending astronauts to Mars and returning safely • Access to NASA tech transfer and insertion for space commercialization • Train for STEM, building prototypes, business planning and marketing • Connect with real world space practitioners and opportunities • Mentor students by space pros on essential skills and pitching investors Junior Space Entrepreneur Program Winner of Fast Company Honorable Mention for 2020 World Changing Ideas Award 2020 22
  23. 23. SUCCESS STORY WOMEN + GIRLS IN STEM United Nations Space4Women Network • Shelli Brunswick, COO of Space Foundation, selected for leadership role • Producing and supporting space-inspired programs • Mentoring the next generation of space leaders Women in Aerospace (WIA) • Shelli Brunswick, COO of Space Foundation, chairs WIA Foundation • Increasing leadership capabilities and visibility of women in aerospace • 2000+ members and 80+ corporate, non-profit, and academic partners Women’s Global Gathering • Luncheon held annually in conjunction with Space Symposium • Leaders speak from civil, commercial and defense sectors • Women role models share experiences from 40+ countries 23
  24. 24. Join the Workforce: find your place to thrive www.spacefoundation.org/cie Partner: collaborate, sponsor and fund programs www.spacefoundation.org/join-us Donate: contribute to our mission www.spacefoundation.org/donate Be a Champion: spread the good news https://www.spacefoundation.org Connect with Shelli: network to success https://www.linkedin.com/in/shellibrunswick Join Us 24

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