Employer branding is often viewed as a project rather than an evergreen way to attract and retain talent. In this webinar, Iain Hamilton, In-house Consultant & Managing Director at People Traction, will offer an informative presentation on how to build talent acquisitions funnels using employer branding content and embracing a life-hack mindset.

1. Funnel Building with your
Employer Brand
Iain Hamilton James Ellis
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2. About the Series
6 Education-packed sessions

3. About Iain Hamilton
In-house Consultant & Managing Director, People Traction
Based in Aberdeen, Iain currently works with clients throughout the U.K. and U.S. to launch in-house recruitment
functions, employer branding projects and recruitment marketing campaigns using non-traditional recruitment
technologies. A true talent acquisition evangelist and recruitment tech nerd.
About James Ellis
Senior Manager, Employer Branding at Groupon, Host of The Talent Cast (thetalentcast.com), @TheWarforTalent.
James Ellis runs The Talent Cast podcast (found on iTunes, Google Play and wherever you get your podcasts) where
he can be found doing deep dives all all things employer brand and recruitment marketing. He has years of experience
helping companies of every size get smarter about their inbound recruiting to find and attract the best talent. He is
currently a Senior Manager at Groupon responsible for the global employer brand and its activation across all digital
channels.

4. Funnel Building with your Employer Brand
with Iain Hamilton
Funnel Building with your Employer Brand
• Why a career decision is very similar to the buyer's journey
• How to create employer branding content to attract the right people
• Why employer brand activation is essential
• How to lead your talent pool through an experience funnel including the tech Iain
uses
• 5 ways you can make use of your user experience data

5. 5
Why?

6. Funnel Building with your Employer Brand
with Iain Hamilton
Aware
Education
Consideration
Talent Acquisition
Talent pool you know of Other Talent
Employees

7. 7
The Buyers
Journey

8. Funnel Building with your Employer Brand
with Iain Hamilton
The Buyers Journey
Know
Like
Trust

9. Funnel Building with your Employer Brand
with Iain Hamilton
Motivators
Personal Growth
Professional Growth
Value offered by employerValue to be offered by employee
Work/Life
CultureValues/Beliefs
Value to be offered by employee Value offered by employer

10. Funnel Building with your Employer Brand
with Iain Hamilton
Job Ad
Apply
Interview
Offer
Job Ad/Approach
Apply
Interview
Offer
Do I know them?
Is there career growth?
Will they respect me?
What do they stand for?
Am I a team fit?
Do they care for their
community?
Will I be able to offer value?
Employer Brand

11. 11
Content
Creation

12. Funnel Building with your Employer Brand
with Iain Hamilton
Polarising your Employer Brand
Meh! Passionate
Employer Brand
Business Focus

13. Funnel Building with your Employer Brand
with Iain Hamilton
- Products and services
- Thought leadership content
- Career advice
- Corporate social responsibility
- Mission vision and values
- People and team stories
- Stories relevant to location and profession
- Value proposition
- WHY
TA
Education
Consideration
- 5
- 20
- 45

14. 14
Activation

15. 6
Funnel Building with your Employer Brand
with Iain Hamilton

17. Funnel Building with your Employer Brand
with Iain Hamilton
- Workforce Plan
- Talent pool research
- Competitors
- Content that engages
- Social
- Job boards
- Print
- Careers/non
- Evergreen campaigns
- Email
- Stage relevant
- Continued engagement
- The right people
- Quickly

18. 18
Toolkit

19. Funnel Building with your Employer Brand
with Iain Hamilton
-Activity with campaigns
-Engagement on social
-Visits to website
-Funnel building
-Engagement scoring

20. Funnel Building with your Employer Brand
with Iain Hamilton
Pixels and Promotion

21. Funnel Building with your Employer Brand
with Iain Hamilton

22. Funnel Building with your Employer Brand
with Iain Hamilton

23. Funnel Building with your Employer Brand
with Iain Hamilton

24. 24
In Action

25. Funnel Building with your Employer Brand
with Iain Hamilton

26. Funnel Building with your Employer Brand
with Iain Hamilton

27. Funnel Building with your Employer Brand
with Iain Hamilton
Strategy - Aligning your activity to workforce plan
Compliance - Data protection/GDPR compliance
Improvement - Ever increasing engagement through data
Demographics - Talent pipeline intelligence
Engagement Scoring - Know how engaged you pipeline is

28. 28
Don't Miss the Next Session!

29. Q&A

30. 30
Don't Miss the Next Session!