1. M A R K E T I N G C A N D I D A T EM A R K E T I N G C A N D I D A T E
Curriculum Vitae of Sheldon Paul Whitehead Page 1/4
B C O M M A R K E T I N G M A N A G E M E N T D E G R E E
CURRICULUM VITAE OF MR SHELDON PAUL WHITEHEAD
Dawnview, Germiston, Gauteng• Mobile: +27 (0)72 832 7889• Email: shelds08@hotmail.com
PROFESSIONAL PROFILE
A diversified, energetic and naturally driven marketing candidate, offering relevant qualifications and experience, as well
as dynamic interactions with clients and colleagues, enthusiastic to excel in every endeavour. Previously worked and
studied in the UK, industrious, confident and determined with excellent management, negotiation and selling acumen,
passionate about client centricity. Possesses a forward-thinking mind-set to initiate, cultivate and nurture highly efficient
business relationships with absolute ease. Furthermore meets organisational targets and objectives, freely shares
viable skills, techniques and knowledge, whilst driving results and providing positive solutions to the teams and
ultimately to the overall organisational challenges.
Experience specific highlights: Offers a track record of successful achievement of monthly and yearly sales budget /
targets whilst at Saint-Gobain Construction Products as well as at Abbey Tooling. Additionally maintained excellent
customer relationships within the best interest of the company with a view of a long-term relationship building, growing
regional revenue. Received numerous training on dynamic sales techniques, as well as technical training on the
production and properties of the products the company produced.
PROFESSIONAL STRENGTHS:
! Self-reliant and practised in adhering to service
excellence.
! An expert in building and revitalising organisational
performance through strong leadership skills |
continuous improvement | networking | core selling
development capabilities | marketing and strategic
growth initiatives.
! Proven track record of success in revenue
generation, surpassing financial objectives and
delivering sustainable growth in annual profits.
! Well-documented experience in managing key
accounts.
! Communication and interpersonal skills.
! Negotiation and persuasion talent.
! Deadline orientated with strong sense of urgency.
! Strong relationship building talent; long term strategic
relationships.
! Organised and skilled in multi-tasks, while adhering to
quality standards.
! Analytical and results orientated, maintaining a
positive attitude.
! Performs well under pressure.
! Computer literate; Completed training courses on
Excel up to level 3 | Worked on Pastel, Word and
other Microsoft programmes.
VALUE ADDED DELIVERABLES:
Marketing:
! Broad research and analysis undertakings, capturing across-the-board perceptions of targeted public.
! Identification, analysis, creation, execution and maintenance of leading-edge trends.
! Implementation of comprehensive marketing strategies and fresh ideas.
! Professional co-ordination and support of projects in line with programme, schedules and budget.
! Optimization of service quality, substantial business growth, and customer satisfaction.
! Facilitating the development of profitable business and sustainable clientele affiliations.
! Maintenance of customer and contact activities tools and systems.
! Implementation and success quantification pertaining to effective product/service promotion management
operations.
! Media and public relations, managing organisational reputation and development of crisis communication
protocol/plans.
! Structuring and implementing communication, brand and service audits and the packaging of market intelligence
directing strategy development.

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! Effective co-ordination of customer care and positive working relationships with other organisations and between
professional staff, employees, stakeholders and the broader public.
! Management of monthly and yearly budgets involving interpretation and accurate finance forecasting.
! Implementation of effective cost acquisitions, resulting in significant customer retention.
Leadership:
! Creation of a dynamic environment orientated to trust, creative thinking and cohesive team effort.
! Coach and assist team member’s development, resolving dysfunctional behaviour.
! Encourage constant improvement and focus teams on tasks at hand.
! Provide functional team guidance based on management direction.
EDUCATION DETAILS
BCom Marketing Management Degree; UNISA [University of South Africa] / Boston City Campus & Business College,
2014 [Part Time]
Subjects: (First Year) Accounting Concept, Principles & Procedures | Commercial Law 1a | Economics 1a | Intro to
Econ & Management Environment 1a | Psychology Proc in Work Context | Business Management 1a | Business
Management 1b | Accounting Reporting | Economics 1b | Practicing Workplace English | Intro to Economic &
Management Environment 1b | Introduction to Tourism. (Second Year) Marketing Management | Public Relations |
Customer Behaviour | Intro To Entrepreneurship & Small Business Management | General Management | Industrial
Marketing Management | Production & Operations Management | Purchasing Management | Microeconomics |
Financial Management (Third Year) Marketing Research | Relationship Marketing | Product Management | Promotion
Management | Innovation and Technology | Strategic Planning 3a | International Trade Macroeconomics |
Entrepreneurship & Small Business Management | Strategic Implementation Iiib | Production & Operations
Management
Senior Certificate / Matric; Jeppe High School for Boys, 2005
Subjects: English – Higher Grade | Afrikaans – Higher Grade | Mathematics – Higher Grade | Physical Science – Higher
Grade | Geography – Higher Grade | Accounting – Higher Grade
CAREER SUMMARY
CURRENT EMPLOYMENT
Name of firm Abbey Tooling & Engineering Supplies CC (Small Business)
Designation Marketing/Account, Purchasing & Administration Manager
Period of work February 2014 to current
Key Roles & Accountabilities:
! Responsible for the marketing and brand management.
! Provides technical advice and support to both owner and clients.
! Executes and control new business commitments and maintains existing clientele affiliations, driving sales
negotiations and effectively increasing sales turnover.
! Performs general admin management function on Microsoft office programmes, including pastel accounting.
! Responsible for the purchasing/buying from suppliers and preventing non-conformities pertaining to company’s
products and quality systems.
! Assist the owner on sales targets as well as the monthly and yearly budgets.
! Maintain stock levels based on demand and supply of certain products.
EMPLOYMENT HISTORY
Name of firm Saint-Gobain Construction Products
Designation Technical Account Manager/ Marketing/Sales Representative
Period of work April 2011 to October 2013

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Key Roles & Accountabilities:
! Successfully strengthened lasting relationships with valuable clientele to high levels of trust and loyalty.
! Ensured sustainable initiation, execution and control of new business commitments, as well as maintaining existing
clientele affiliations.
! Prevented non-conformities pertaining to company’s products, processes and quality systems.
! Drove ‘closing’ of sales negotiations, effectively increasing the sales turnover.
! Provided technical clientele advice/support pertaining to company’s products.
! Offered hands on training as and when required by merchants and sub contractors either at the customer’s
premises or at the company’s premises.
! Identified sales gaps/potential in the market place, consequently aligning sales strategic plans to meet company’s
objectives / targets.
! Identified branding & promotion opportunities.
! Produced marketing information and was involved in forecasting the budget figures.
! Ensured analyses of weekly, monthly and yearly reports on a customer relationship management system.
! Responsible for the key performance indicators as established by the sales and marketing manager within the
designated area.
! Responsible for predicting a forecast on product sales to customers.
! Followed up on customer requirements relating to orders placed, advised accordingly, and attended to quality
complaints by the customer.
! Offered advise on merchandising the correct usage of Saint-Gobain products in store.
! Involved in setting up trade shows and promotions, as well as contractors evenings to help advertise/market the
company’s products.
! Generally assisted other departments as and when required to do so.
! Assisted the Marketing Manager and brand manager with marketing research required for information in the
designated market area given, as well as on communication and development of the brand.
! Played a part in competitor analysis.
! Business sector managed: East Rand, Midrand, Samrand, Alberton, and the Vaal Basin.
Name of firm RAM Hand to Hand Couriers
Designation Marketing Internal Assistant
Period of work September 2008 to July 2010
Key Roles & Accountabilities:
! Handled customer relations functions, compiled client information packs assisting with the copy writing of marketing
materials.
! Developed and implemented ideas for the marketing and sales sector of the company.
! Assisted with managing the marketing budget and evaluated the implementation of marketing funds.
! Utilised social networking opportunities to facilitate sales and increased brand awareness,
! Assisted with promotional events.
! Initiated new sales leads through cold calls and referrals.
! Supported the Sales Manager and the Marketing Manager in all aspects of their work.
! Helped ensure that all proof of deliveries for shipments in transit where up to date and was responsible for all
clients’ stationery requirements.
Name of firm Worked & Studied in the UK
Designation Warehouse Assistant
Period of work March 2008 to August 2008
Key Roles & Accountabilities:

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! Assisted in the packaging and distribution of furniture within the warehouse and onto containers to be transported.
! Studied part time and wrote examinations in London.
Name of firm Fire Control Systems and Access Control
Designation Junior Technician
Period of work January 2008 to March 2008
Key Roles & Accountabilities:
! Installed CCTV cameras and access control systems.
! Performed maintenance on previously installed systems.
! Facilitated with all sales duties, including marketing, advertising and client relation efforts.
Name of firm More Golf SA
Designation Sales and Marketing Consultant
Period of work June 2007 to January 2008
Key Roles & Accountabilities:
! Executed sales and marketing strategies for advertising campaigns and carried out successful public relations
efforts.
! Maintained detailed records of daily sales activities to be compared against sales goals.
! Provided professional aid with extensive projects in relation to Sales and Marketing functions.
! Administered comprehensive clientele enquiries.
! In charge of routine functions as follows: Procurement | Business Specifications | Administration | Preparation and
co-ordination of documents | Brochure and Marketing material updates.
FORMER EMPLOYMENT SYNOPSIS
Abbey Tooling; Sales and Administrator [June 2006 to December 2006]
Cape Union Mart; Retail Consultant [March 2006 to June 2006]
Grinaker-LTA] Mentorship (By Mr John McLaughlin – Director) [January 2006 to February 2006]
L Barker CC; Workshop Assistant [January 2006 to January 2006]
PERSONAL DETAILS
Date of birth, Nationality 16 December 1987, South African
Languages English
Drivers license Code 08
Marital status Single
Extracurricular activities Currently run/ manage a Mobile DJ service. | Work on music programmes for
producing | Sport [Football |Action cricket | Indoor football | Motocross off-road
biking | Gym |
Availability Immediate
All educational references and certificates are presented upon request.