A presentation for the 2020 Real Places heritage tourism conference, by Sheila Scarborough from Tourism Currents. Related blog post - https://www.tourismcurrents.com/7-questions-to-ask-before-starting-a-tourism-podcast/
7. Why Podcasts Matter
51% of Americans 12 or older
have listened to a podcast
(32% listen at least monthly.)
Those who listen weekly follow
an average of 7 podcasts.
@TourismCurrents
#RealPlaces20
8.
9. Why Podcasts Matter
78% listen to more than half
the shows they download.
Per episode, 52% listen to
the whole thing, 41% to
most of it. @TourismCurrents
#RealPlaces20
10. NUMBER ONE reason
people like podcasts?
Because “you can do other
things while listening.”
@TourismCurrents
#RealPlaces20
11. Of the 5 most
popular podcast
topics, history is
Number 4 (tied
with sports.)
@TourismCurrents
#RealPlaces20
15. Things to Consider
• Does a podcast support your
organization’s overall strategy?
• Does it support your marketing
goals?
• Is YOUR market/audience there?
• Do you have the time & resources
to do it well?
@TourismCurrents
#RealPlaces20
16. More Things to Consider
• How does a podcast fit into your
content planning process?
• Do you even HAVE a content planning process?
• How will people find your podcast?
• How will you measure whether it is
successful?
• Do you have the commitment to stick
with it for at least a year?
@TourismCurrents
#RealPlaces20
17. Can you think of
rough titles and
topic descriptions
for your first 10
episodes? @TourismCurrents
#RealPlaces20
23. Podcasting Resources
• Blogs – Podcast Insights, The Podcast Host,
Buzzsprout Blog
• Podcasts – The Audacity to Podcast, She Podcasts,
The School of Podcasting
• Find podcasts – Listen Notes search engine
• Simple hosting – Podbean or SoundCloud
• Simple gear list – your phone, a mic like the Røde
NT-USB, VideoMic Me, or SmartLav+, and Audacity
• Podcast Movement conf., Dallas, August 5-8, 2020
• Follow @epodcaster on Twitter (TexasPodCon)
@TourismCurrents
#RealPlaces20
24. Photo Credits
• Podcast microphone (courtesy M. Johnson on
Flickr CC)
• Female podcast host (courtesy auttiemma on
Pixabay)
• Group of podcast guests (courtesy Montclair
Film on Flickr Creative Commons)
• Apple Airpods (courtesy Florian Schmucker on
Pixabay)
@TourismCurrents
#RealPlaces20
1100 – 1215 on Friday Jan 31Audio programming such as podcasting is an increasingly popular way to communicate stories. But is it right for your organization? This session will explore
** what podcasting is, ** the role it plays in relaying information to constituents, ** how to determine if it should be included in your communications mix, and ** some basics on getting started. You’ll also hear how a City of Tyler podcast is working for that community, as well as some tips and lessons learned.
It is powerful communications that literally gets into people’s heads.
70% say they’re not doing anything else; just listening. I could never do this, but many people apparently can.
59% say they’re doing housework or chores.
52% say they’re driving.
In order – music, news/info, entertainment/celebrity/gossip, history tied with sports. Number Six is food. Travel is roughly Number 13 at 23%.
Listen Notes bio - “Florida Frontiers: The Weekly Radio Magazine of the Florida Historical Society is a weekly, half-hour radio program airing on public radio stations throughout the state of Florida beginning in January 2009. The program is a combination of interview segments and produced features covering history-based events, exhibitions, activities, places and people in Florida. We explore the relevance of Florida history to contemporary society and promote awareness of heritage and culture tourism options in the state.” Zora Festival takes place primarily in Eatonville, Florida (10 miles north of Orlando) and throughout Orange County.
Arch (Archaeology) and Anth (Anthropology)
A heritage tourism episode during a more general destination marketing podcast.
In order – music, news/info, entertainment/celebrity/gossip, history tied with sports. Number Six is food. Travel is roughly Number 13 at 23%.