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How to Get More Out of LinkedIn

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How to Get More Out of LinkedIn

  1. 1. Get More Out of LinkedIn Sheila Scarborough Tourism Currents
  2. 2. Who Are We? Sheila Scarborough Leslie McLellan Tourism Currents Training & education in social media for tourism, hospitality, & economic development
  3. 3. LinkedIn is… Your primary professional presence online (Google your name & see) A brand/biz “storefront” opportunity A networking & learning hub @TourismCurrents #TBEXLafayette / #LafayetteTravel
  4. 4. How can LinkedIn… Support your professional goals? Help you with brand awareness, connections, & recruiting talent, & how will you measure? @TourismCurrents #TBEXLafayette / #LafayetteTravel
  5. 5. In other words... Get clear about what you’re doing on LinkedIn, & how you’ll measure whether it’s working or not. @TourismCurrents #TBEXLafayette / #LafayetteTravel
  6. 6. Why People Bomb on LinkedIn
  7. 7. 💣 Weak LI personal profile 💣 Only showing up there after you’re fired or quit 💣 Dead brand/biz Page @TourismCurrents #TBEXLafayette / #LafayetteTravel
  8. 8. Punch Up Your Profile @TourismCurrents #TBEXLafayette / #LafayetteTravel
  9. 9. Add a 20 second video introducing yourself to your LI profile photo (use LI app to make) @TourismCurrents #TBEXLafayette / #LafayetteTravel
  10. 10. Two key LI privacy settings @TourismCurrents #TBEXLafayette / #LafayetteTravel
  11. 11. Ideas for LI Profile Posts Your take on trends & issues. Do polls. Go live with video Long form content (series? themed?) Share blog posts, videos, photos, Page posts What do YOU suggest? @TourismCurrents #TBEXLafayette / #LafayetteTravel
  12. 12. Go Long- Form with LinkedIn Articles @TourismCurrents #TBEXLafayette / #LafayetteTravel
  13. 13. “Dig your well before you’re thirsty” Harvey Mackay Courtesy RJA1988 on Pixabay
  14. 14. Instead of only showing up when you’re “seeking new challenges…” Post updates, interact in News Feed Build out your network, then talk to it! Share your perspective: write LI articles Participate in a few LI Groups @TourismCurrents #TBEXLafayette / #LafayetteTravel
  15. 15. Let’s pause and talk money…
  16. 16. LinkedIn Learning
  17. 17. LinkedIn Groups
  18. 18. LinkedIn Pages
  19. 19. Instead of a dead brand Page… Claim your Page – you may have one! Get team connected to correct Page Post 2-3 times/week (LI is stickier) Experiment with video, including live @TourismCurrents #TBEXLafayette / #LafayetteTravel
  20. 20. More Ideas for LI Page Posts Share a tip sheet, slide deck PDF as a download Highlight public art, places to eat, things to do near your meeting/conference venues (DMO) Show yourself in action during client work Trends & insights. Try a poll. Repurpose older blog posts as LI articles @TourismCurrents #TBEXLafayette / #LafayetteTravel
  21. 21. How coworkers can help Pages
  22. 22. Team members can help Pages Help plan & create Page content Like & Share Page updates Tag the Page in their personal updates Tell their other social networks about it @TourismCurrents #TBEXLafayette / #LafayetteTravel
  23. 23. Some Newer LinkedIn Features Host an audio gathering Colorful text posts called “template posts” (can only make them in the LI app) Pinned comments, Page Commitments Newsletters (Creator tool) @TourismCurrents #TBEXLafayette / #LafayetteTravel
  24. 24. * DEI / Diversity, Equity, and Inclusion * Work-life balance * Social impact * Career growth and learning * Environmental sustainability
  25. 25. Respond as you, or as your Page
  26. 26. More New LinkedIn Features Events, as a person or a Page Streaming live video (LI Live – Creator tool) Page features like “Invite to Follow” Better LinkedIn app, esp. for Page activity Hashtags @TourismCurrents #TBEXLafayette / #LafayetteTravel
  27. 27. 💣 Weak LI personal profile 💣 Only showing up there after you’re fired or quit 💣 Dead brand/biz Page @TourismCurrents #TBEXLafayette / #LafayetteTravel
  28. 28. Thank you! Sheila Scarborough Tourism Currents sheila@tourismcurrents.com

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