1. Analysed and Evaluated 4 Front cover
magazines, 4 Contents page and 4 2 page
spreads.
By: Shayne Quiseo
2. The genre I have chosen for my music magazine is R&B. I have searched photos of R&B magazines in
google.com and found these.
These are examples of R&B front cover magazines from VIBE.
Skyline/ Selling Line – is an extra
Date line shows the date when information added above the
Masthead – Is the title the magazine was published. masthead about the magazine
name of the magazine to attract its target audience.
located at the top of the
page. They are the
biggest text found in a
magazine, they are bold Secondary cover lines –
and are usually coloured This is used to draw its
in a very plain colour. target audience’s
attention and to give
Most of the Vibe out information to
magazine mastheads show other stories that
are usually placed are included in the
behind the picture so magazine that they
that their faces won’t might find interesting
be covered. This will to read.
also make the
photo(s) stand out Unique selling point –
which attracts its Keri Hilson’s photo is
target audience to buy their main attraction
the magazine. of VIBE’s magazine
which they use to
Direct mode of address – attract their
is where the model in the customers to buy it.
picture looks directly at
their customer to grab This is called the ‘Rule of
their attention. thirds’. As you can see,
Pull quote – words taken out Keri Hilson’s picture is
Main cover line – Usually says the from an interview that is between the lines which
name of the person on the picture found in the magazine. mean that she is the main
together with a short text about character in the magazine
Scan a pin barcode, Website
them to try and persuade their where they are mainly
and a Barcode – These are
customers in reading the focused to.
included for their customers
magazine. It also uses a big font
on the magazine if they Route of the Eye
size to make it stand out.
wanted more information -
about them. The Barcode is Footer – This technique is
there for scanning if usually located along the
purchased. bottom of the magazine with a
plus ‘+’ sign to show the
additional features in the
magazine.
3. This is my second example of a front cover magazine with the genre of ‘R&B’. I will be evaluating and
analysing the different types of techniques that they have used in this magazine on how it attracts
their customer’s attention in buying this product.
Skyline/Selling line – the texts has been
Masthead – This Indirect mode of address – In this
separated so that it won’t be covered by
magazine is called magazine the model does not look
the model. If it was covered, customers
‘EBONY’ but the letter directly at the camera. They have
won’t be able to see or read this because
‘N’ is covered by the used this technique because it allows
it’s too small unlike the masthead.
model of the magazine. it to show a worried expression as if
They have left out the he was in trouble.
other letters of the
The style of their
masthead so that
masthead has a red
audience are able to
background to it to make
read it. Another reason
it stand out to its
is that it is covered
customers. The colour red
because this magazine is
also shows danger to
already popular that
emphasise the shocking
customers already know
stories in their magazine.
what it says.
Kicker- the title of the
story Secondary cover lines –
Other features that are
Explanatory text – included in the
explains what the magazine.
story is about to
attract customers to Rule of thirds – These
read more about it. two lines separates the
magazine into three
Main cover line – ‘What sections. In between
does BLACK SOUND LIKE?’ these two lines one
the font size & colour of section shows the
this is very different image of the cover
compared to the other model, this means that
texts on the page. This the magazine is mainly
allows it to pop out and focused about this
shows its importance in person (s).
the magazine.
Route of the eye
Footer – Shows additional Barcode – for
features in the magazine. scanning if purchased. Unique Selling Point – The USP
of this issue is ‘Chris Brown’
who is the cover model of this
magazine which helps attract
their customers in purchasing
it.
4. This is an example
of a ‘Direct mode
Here is my third example of an R&B magazine which I will be evaluating and analysing.
of address’ where
the cover model
Unique Selling Point – The USP of this magazine is ‘T.I.’ who is the
looks directly at
cover model of the magazine. Customers who are likely to
the camera/ its
purchase this issue may be the fans of T.I. who would be
Masthead – The name target audience.
interested in reading through this magazine.
of this magazine is
called ‘COMPLEX’. Its Tagline – This is used
letters are shown very as a slogan of the
clearly in this brand. This allows the
magazine which is very brand to be
easy to read but only a memorable to its
little bit of it is covered customers.
behind the cover
model. Secondary cover
lines – other
features included in
Main cover line –
the magazine that
The font size is
may attract lots of
bigger than the
customers in buying
others and its
it. – They have also
colours are also
added the page
very different
numbers next to it
which shows its
so that it is easier for
importance.
the consumers to
find it.
Footer – We know this is
the footer of the Route of the Eye –
magazine because it has the route of the eye
the plus sign on it which starts from the
shows the additional masthead down to
features in the T.I.’s face, the apron
magazine, but instead of and finally to the
putting it on the bottom knives.
they have placed it on
the left side of the Date – ‘November
magazine. 2007’ is when this
issue was published.
Flash/ Button – This may be hard for Rule of thirds – between these two lines
the customers to notice that it is a we can see the cover model’s picture.
Flash/ Button because of its different As he is placed on the middle of the
style. Another reason is that it is page, this means that his story is mainly
placed on the bottom rather than focused in this magazine’s issue.
being placed on the top corner of the
magazine.
5. Finally my last example of a content page from the Billboard magazine that I have evaluated and
analysed.
Skyline – This is a short
text added on top of the
masthead. In this
Masthead – this Direct mode of address – In this picture the
magazine it says
magazine is called model is giving a direct mode of address
‘Women’s Music’ to
‘Billboard’ but some where they looks straight at their audience.
inform them the genre
letters are missing
of this magazine and
because it is covered
who it is targeted to.
by the model. Some
words are left so that
the customers will
know it when reading. Unique selling point – In this
magazine, it would be
Secondary cover lines Beyonce who is the model
– these are the of this magazine to grab
number of stories that their target audience’s
are included in the attention.
magazine which may
also attract their
target audiences to Button/ Flash – This is
read and purchase used in magazines to
this magazine. advertise what’s inside the
magazine. In this button it
Main cover line – the says ‘The Beatles’ which is
main cover line of this a boy band. This makes
magazine would be this their target audience
one because it stands wonder why they are
out the most because included in a women’s
of its different font music magazine and might
colour, style and size find it interesting to read
(except the masthead). through.
This would be called the ‘Footer’ of The ‘Rule of thirds’ are
Route of the Eye the magazine because it is placed
the blue lines that
right on the bottom of the page and it
placed on the middle of
says ‘PLUS’ where it says more the magazine. Between
information that is included in the
the two lines is the
magazine that there target audience
picture of ‘Beyonce’s’
might find interesting to read . face which means that
she is the main story of
this magazine.
6. Here are 4 examples of different magazine contents page where I pointed out the different
techniques they have used. This is a random contents page of some magazine that I have
found to research.
Some magazines use the title ‘Contents’ for their contents page
but others use their magazines masthead as their title.
Secondary Images – these are
different pictures of bands and
other music celebrities added into
the contents page to show other
features included in the magazine.
It also helps the page look busy and
interesting for the readers. Other
audiences such as teens may find it
much more interesting to look at
pictures rather than reading.
In this contents page, they have
shown the ‘features’ of the magazine
with its titles in a bold text but it
doesn’t have the page numbers with
it where it would be confusing for its
customers to find.
They have separated the different
types of articles that are also part
of the magazine by putting them
all together into different
categories.
Some magazines takes the picture of
the front cover of their magazine to
their contents page and talks about
who and what was in the photo
including its photographer, editor &
make-up artists etc.
7. This is a contents page of the VIBE magazine that I found on www.google.com
It has a completely different layout from the other contents page that I was previously evaluating
and analysing.
The main image on the We know that this is a contents
page because of the big font
contents page – this tells
located on the top right side of
us that this person (Kanye the page saying ‘CONTENTS’.
West) is very important The letters from this are
where the magazine mainly separated which I have noticed
focuses on. on most of the VIBE magazine’s
contents pages.
Images on the
contents page are These are the
usually related to ‘Features’ which are
the picture that is included in the
shown on the front magazine together
cover magazine. with its titles and
page numbers so
that it is easier for
their customers to
search through the
They have also added other pages.
articles that are involved in
the magazine that other
customers may find Plain background – this
interesting to read through. helps the image stand out
even though it’s in black and
white. It also helps the texts
to be readable.
This could mean the page number
of the magazine or the first page of
the contents page out of 3.
8. This contents page is from COMPLEX Magazine that I have found from www.google.com Images.
I have chosen COMPLEX’s contents page because their style and their layout is very different from
other magazines.
I have noticed, most of the title ‘Contents’
/’Table of Contents’ are always placed at
This is the only image on the page of the front cover the right top edge of the page. From this
model placed on the top left corner of the contents page. they have also added the Issue number
This may be because this magazine’s issue is mainly and the cover date of the magazine (When
focused on Elisha Cuthbert. this issue was published) on the bottom.
Some magazines have
They have also 2 page of table
added the Contents. For the first
masthead of the page, they only
magazine on this include the features
picture, but the that were shown on
difference is that the front cover
the letters because it is the
‘omplex’ are in number of topics that
lower case and the attracted the readers
letter C is in Upper to purchase this issue
case. which they are most
interested to read
about
Magazines always include
For the second
their official websites for their
page, that’s where
customers to visit & to find
they start adding all
out more information about
the features that are
them. They have also added
included in the
the cover date of this
magazine including
magazine to show when this
the magazine’s
issue was released to make
editor and other
sure that their customers are
directors etc.
aware that they are
purchasing the right issue – They have included the topic’s pages
These three texts of ‘thru’ are very
These two techniques can be beside it to guide their customers where
confusing to me that it persuades
found on the bottom left/ to find these features in the magazine.
me to read through these pages
right of the page. It is also coloured in a white text & a
placed beside it.
bright pink background to make it stand
The use of this technique is to
out to the readers
introduce a prepositional phrase.
9. This is my last example of another contents page from a different magazine. As you can see, this
contents page is from ‘upscale’ magazine which I will be Evaluating & Analysing the different types
of techniques they have used. This example I have used may not be an R&B magazine because I
couldn’t find any other R&B contents page, plus I thought I’d use this because its layout is very
different to other contents apge.
In their contents page they have added the title of the
magazine on the top left of the page. They have also added
the title contents page but is rotated around 90 degrees
and placed next to the image of the front cover model and
the magazines features. This is the magazine’s cover
date which was published on
They have added April 2010
the magazine’s
official website on
their contents page
They have separated
just in case their
the different topics
customers wanted
of the magazine into
to know more
different categories.
information about
The Features shows
them
the hottest topics
that may interest
readers to read
through. The Style
This magazine has shows beauty guides
separated the and advices and
features that were other fashion trends
on the cover etc.
because these are
the topics that have
grabbed their They only have one
attention which secondary image
they are more added on their page
interested in of a woman
reading about. showing off her hair
for the topic ‘Hair –
Twisted hair styles
rock!’ to persuade
readers to read this
topic.
This is a picture of this issues front cover for them to
This is the name of the magazine
label the different topic’s pages for the customers to
in a bold text the cover date
find easily. They also talk about who Tasha Smith’s (the
beside it and the page number.
front cover model) photographer and the stylist etc.
10. Finally I will be Evaluating& Analyzing 4 different types of 2 page spread from different magazines.
This 2 page spread that I found on Google images is from a magazine called ‘FLAVOUR’.
This red line shows where the magazine folds. As you can see
they have separated the texts on the left side and the picture on
Lead Image - As Alexandra Burks is on the
the right side making sure it is not placed on the middle so that
FLAVOUR magazine’s 2 page spread, we know
it is readable.
that she is the front cover model of this issue.
The text may be blur and small to We know that this is the lead
read, but we know that this is the This is called the Columns
where the writer shows image of this page because it is
website of this magazine which is
his/her opinions about the the biggest picture.
highlighted in pink to make it stand
out to its readers. artist.
This is the page number of this topic This is a Pull quote from
which includes the name of the Alexandra Burks which was
magazine. taken out from an interview.
11. This 2 page spread I have found from the website called Google is an R&B magazine called
‘Billboard’. This magazine’s issue is mainly focused about Rihanna’s story. I will be Evaluating and
Analysing the different techniques they have used in this page.
We know that this is the lead image because it is the
Standfirst – This technique is used to biggest picture on the page. In this picture, Rihanna
introduce the article. It is usually in a bigger has been captured sitting on a turret of a pink tank
font sizes than the other texts. which looks very strange that it encourages the
readers to read through the article.
This pink line shows where the
magazine will be folded, that is why
they have separated the texts and put
it into two pages so that it will be
readable to its readers.
They have also used the technique ‘Pull
This article is written in columns. This this two page spread, they have only
In
quote’ added amongst the text on the left
page. This is usually taken during an helps the readers of this magazine to used 2 secondary images of Rihanna which I
interview. read faster and easier. But what I think readers would find boring.
The use of a pull quote grabs its reader’s don’t like about this 2 page spread is
attention to read the article. They are that they have added too much They have used the title ‘Pon de
usually bigger than the other texts whichinformation that would discourage airplay’ which sounds like Rihanna’s
help it stand out. their readers in reading it. ‘Pon de replay’ music, but from this
we can tell that the text written
I have found this picture from
under this shows Rihanna’s top music
Google which already shows
tracks from one of her music albums.
the theme colours the
magazine uses. As you can
see, they have only used 3
different colours which they
have taken out from the lead
image. They have then applied
these to its font’s colour.
12. This double page spread example is from an R&B magazine called VIBE. This article is about
Solange Knowles who is the famous R&B singer Beyonce’s sister.
We know that this is the lead image of this article as it
is different from the other pictures because it is the
only coloured image which stands outs very well from
the black and white secondary photos.
We know that this magazine is from ‘Vibe’
because of how they have set out the text
‘Volume’ exactly to the way they have set out This is called the columns
the title of their Contents page. that is used to layout a text
in an article.
Solange Knowles isn’t one of those famous R&B This texts seems to have larger fonts This is a pull quote from
celebrities yet which some people may not than the rest, this is because it is Solange Knowles from and
recognise who she is, but from this text, only her acting as a ‘Standfirst’ which is used interview which is in a bold
name has a colour blue which highlights it and to introduce the article. and larger font.
make it stand out to its readers to inform them
who she is. The main colours they have used are
These are the 7 secondary images added red, blue and black. They have used
along the top page. In these images, it black for most of the text and the
looks like they have captured her every secondary images. They have used blue
move while dancing. It is also coloured in to highlight some important information
black and white which doesn’t really stand and red for Solange Knowles dress which
out from the page. stands out the most.
13. Lastly, this is my fourth example of a double page spread that I have found from Ebony magazine
about Alicia Keys which I will be analysing.
This double page spread is very simple where they have not added much information and secondary
images of the main character (Alicia Keys) which I think looks unfinished. I also think it is very boring
because they have only got one column of information and one image which I think there was no
point of making this double page spread for her at all. But the idea of just one block of column
placed on the left may be something really important and straight forward that the readers should
read and focus on because if they had a lot of information, readers might end up ignoring them and
not getting the whole story.
They have used Alicia Keys’ name as their title placed on the bottom of the page which is coloured in
two different types of orange and in large font size. The orange on the left is darker which really
stands out from red and the orange on the right is lighter which sort of clashes with the colours they
have used in the lead image. It may not be 100 percent readable to its readers but I think they did
this on purpose because Alicia Keys is already a famous R&B celebrity that everyone knows. The
colour orange is a mixture of red and yellow which could mean two reasons; power and joyful in
other words she is a fearless singer but in the inside she has a warm heart. The use of two different
colours helps separate it from the two pages and the line where the magazine will be folded in half
(the white line).
The use of a red background on the left page helps it look busy rather than white which would look
really boring and empty to its readers. This colour also shows as a warning/danger to give the idea to
its readers that this page is very important and that they should read the small information written
on the left.
14. The main colours they have used are red, orange, black and white which I think are very powerful
colours to show what her attitude is like. The use of colour white for the texts helps it stand out from
the red background rather than using a black text which would be hard to read.