How To Spice Up Your Online Marketing With Better Images
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Startups, nonprofits, and businesses of all sizes are squarely focused on mobile and social strategies as a way to attract and engage with their target audiences. But given the immense consumer interest in photos, they often overlook the critical importance of having a clearly defined “image strategy.” This presentation is ideal for those working in social media, internet marketing, and others who are looking to enhance their online presence. When it comes to online marketing, a picture may be worth much more than a thousand words.
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How To Spice Up Your Online Marketing With Better Images
- 1. How To Spice Up Your Online Marketing With Better Images
- 2. welcome.
- 4. social sharing: the early years Image: Flickr user Anthony Perez
- 7. the return of visual storytelling Image: Flickr user Dean Meyers
- 8. see with your eyes, not your hands… • 46% of internet users post original photos and videos online • People watched 46.7 billion online videos in August 2013 (37.7 billion in August 2012) • Pinterest and Instagram • Algorithms are noticing…
- 9. see with your eyes, not your hands… • Larger images generated more than 69% more clicks than the previous Facebook format in September 2013
- 10. see with your eyes, not your hands… • Brand new data from Dan Zarella shows tweets with images using Pic.Twitter.com, Twitter's native uploader, are 94% more likely to be retweeted.
- 11. photos and videos are driving social engagement image strategy is just as important as content strategy
- 12. what makes a great image?
- 14. subjective (sort of) visually interesting (obviously) unique and memorable never pedestrian can change over time
- 15. @fondalo
- 18. mashable.com
- 19. www.shopify.com
- 21. what’s next? Image: Flickr user James Vaughan
- 25. elements of an image strategy • Identify your unique image style and mood • Carve out time to search for photos and videos • Select items that are both interesting and relevant • Incorporate images and videos wherever it makes sense • Bookmark any other awesome finds for later • Have some fun with it
- 27. stock photography looks stocky
- 28. even when saying thanks
- 29. Thank You
- 30. what questions do you have?