13. Part 1: Social Media
C.L.O.SE
Part 1: Introduction: Social Media
compel. listen. observe. seek. educate.
14. Part 1: Social Media
COMPEL
Part 1: Introduction: Social Media
building a memorable presence on multiple platforms
15. Part 1: Social Media
Facebook
Part 1: Introduction: Social Media
Let’s be friends and have fun, here’s my #nomakeup shot
I nominate Jenny and Sherrie
16. Part 1: Social Media
LinkedIn
Part 1: Introduction: Social Media
Networking - You seem cool maybe we
can work together i.e; you don’t know me but add me!
17. Part 1: Social Media
Twitter
Part 1: Introduction: Social Media
I am in a hurry! This is what I am doing, who I am
talking to and this is what it’s pertaining to..
18. Part 1: Social Media
Google+
Part 1: Introduction: Social Media
Where is everyone? I was told they are giving
away free stuff.
19. Part 1: Social Media
Other considerations
Part 1: Introduction: Social Media
Instagram
pinterest
foursquare
Flickr
behance
20. Listen and Observe
Action Is Taken
Fanpage Is ‘liked’
People Call
Foot Traffic Increase
Track Results
( Facebook
insights )
Step 3: Consumers respond and results are tracked
Interpret Results
&
Develop New Strategy
Part 1: Introduction: Social Media
21. Part 1: Social MediaPart 1: Introduction: Social Media
Seeking Warm Connections
22. Part 1: Social MediaPart 1: Introduction: Social Media
Example of a Warm Connection
23. Part 1: Social MediaPart 1: Introduction: Social Media
Example of a Warm Connection
24. Part 1: Social MediaPart 1: Introduction: Social Media
Educating your prospects
25. Part 1: Social MediaPart 1: Introduction: Social Media
Educating your prospects
26. Part 1: Social Media
Who’s doing it well, Locally?
Part 1: Introduction: Social Media
28. What is she doing well?
1. Using local trending content to
start conversations and she’s on
multiple platforms ( C )
2. Creating content relevant to her
primary audience ( O and L )
3. Using hash tags to give context to
content ( S, O and L )
4. Real-Time Marketing ( S )
5. Blogging ( E )
41. Web Images Video News Maps more>>
Google Search I’m Feeling Lucky
Relevant Search term
Results 1-10 of about 6,340,000 for Masters In Education (0.16 seconds)
Sponsored Links
Relevant Search Term
Connect with consumers looking
for what you’re offering.
Your Title Here
Dynamic and engaging sales pitch
To get consumers to click.
www.buymenow.ca
Your Title Here
Dynamic and engaging sales pitch based on description and keywords.
To get consumers to click.
www.buymenow.ca
Sponsored Links
Part 1: Search Engine Marketing
Search Advertising: PPC, CPC
42. Web Images Video News Maps more>>
Google Search I’m Feeling Lucky
Relevant Search term
Results 1-10 of about 6,340,000 for Masters In Education (0.16 seconds)
Sponsored Links
Relevant Search Term
Connect with consumers looking
for what you’re offering.
Your Title Here
Dynamic and engaging sales pitch
To get consumers to click.
www.buymenow.ca
Your Title Here
Dynamic and engaging sales pitch based on description and keywords.
To get consumers to click.
www.buymenow.ca
Sponsored Links
Part 1: Search Engine Marketing
Search Advertising: PPC, CPC
43. Part 1: Search Engine Marketing
Display Network Advertising
48. Part1: Search Engine Marketing
Google Search I’m Feeling Lucky
Relevant Search term
Your Title Here
Dynamic and engaging sales pitch
To get consumers to click.
www.bymenow.ca
Paid Search Paid Placement
Actions
61. Because Sergey says content from
your website to Google+ Will rank
better
Part1: Search Engine Marketing
62. Geo Local SEO Marketing
If you’re not on page one, you’re not relevant
Google has moved local searches to the top of local results along with a
map on the side of the page
Part1: Search Engine Marketing
Signup for a Google Places Account
“You have to treat social media, especially Twitter, like a networking event. If you walk up to every person and just pitch your product, you’re going to get thrown out. Or ignored,” said Scott Stratten, president of Toronto-based Un-Marketing, which focuses on what it calls authentic marketing. “Social media is not just another broadcast platform for you to send out your crappy ads,” he added. In fact, “the click-through rates are horrible. The ROI is horrible. But it’s great for conversations. It’s great for customer service. And it’s great for networking.”
“You have to treat social media, especially Twitter, like a networking event. If you walk up to every person and just pitch your product, you’re going to get thrown out. Or ignored,” said Scott Stratten, president of Toronto-based Un-Marketing, which focuses on what it calls authentic marketing. “Social media is not just another broadcast platform for you to send out your crappy ads,” he added. In fact, “the click-through rates are horrible. The ROI is horrible. But it’s great for conversations. It’s great for customer service. And it’s great for networking.”