Founded in 1937, Toyota is a Japanese automaker headquartered in Toyota, Aichi. It was the 13th largest company in the world by revenue in 2016. Toyota was the first company to produce 10 million vehicles and is a market leader in hybrid vehicles. It has luxury (Lexus) and mainstream brands and sells vehicles globally targeting various consumer segments with a focus on quality, safety, reliability and attractive designs. Toyota has integrated manufacturing facilities worldwide and pursues relentless innovation.
2. •Founded in 1937 by KIICHIROTOYODA
•HEADQURTRS :-Toyota,Aichi,Japan
•In 2016:-13th largest company in the world
by revenue
•1st customized company to produce 10
million vehicle
•Market leader in HYBRID CAR division
3. Luxury vehicle division
HEADQUARTERS:- Nagoya,Japan
Marketed in over 70 countries
Main market:- USA, Europe, Asia
4.
5.
6. On the basis of features(ex.: Hybrid cars)
On the basis of customization(ex.:cars for
young adults)
Toyota is known for it’s QUALITY and
SAFETY
Toyota’s cars RELIABLE
Many eye catching design especially in
Lexus division
10. Can make 8 models at a time
Brings huge increase in productivity and
market responsiveness
Relentless innovation in manufacturing
process.
Integrated assembly plants around the
world.
11.
12. J- Factor design
Environment friendly design
Vibrant clarity:- Unique fusion of emotional
and rational factor
Designers from variety of cultural
background
13. Works in 5 steps
1. Concept making
2. Idea development
3. Color development
4. Mock up
5. Decision hall
14. In 2009 and 2010 company recalled over 8
million cars.
Problems with accelerator and braking
system.
All brands get affected.
Billion dollar loss due toTsunami and
Earthquake.
Plants and part suppliers get destroyed.
15. Have huge sale and after sale network
Training and supporting staffs
Largest distribution network in japan
290 dealers employing approximately
40,000
Sales persons
16. 5.9% stake in ISUZU
3.585 stake inYMAHA motor company
Joint venture in China - GACToyota and
Sichuan FAWToyota motors
Joint venture in India –Toyota Kirloskar
Joint venture in Czech Republic- TPCA
Supplies it’s engine to many sports team
17. Partnership with FORD for electric vehicle R&D.
Launched Hydrogen fuel vehicle
Energy conservation through Improved fuel efficiency
and by adoption of hybrid models.
Exploring the potential of diverse range of fuel
Looking ahead to2050 with sustained development.
18. New vehicle zero emission challenge
New plant zero emission challenge
Challenge of minimizing and optimizing
water usages
Establishing a recycling -based system
Establishing a future society in harmony
with nature
19. Highest sale in 2016 in last 5 years in India
Announces safety supporting technical
SONAR for parking
Exhibit the ‘VITZ’ and ‘AQUA’ concept model
atTokyo auto show
Plans to challenge Maruti, Hyundai with
‘safest’ and ‘most fuel efficient ’ small cars.
New Lexus LS flagship sedan to make it’s
global debut at 2017 at NAIAS
To launch ‘Toyota next’ open innovation
program.