Its a presentation of toyata motors study

2. •Founded in 1937 by KIICHIROTOYODA
•HEADQURTRS :-Toyota,Aichi,Japan
•In 2016:-13th largest company in the world
by revenue
•1st customized company to produce 10
million vehicle
•Market leader in HYBRID CAR division

3.  Luxury vehicle division
 HEADQUARTERS:- Nagoya,Japan
 Marketed in over 70 countries
 Main market:- USA, Europe, Asia

6.  On the basis of features(ex.: Hybrid cars)
 On the basis of customization(ex.:cars for
young adults)
 Toyota is known for it’s QUALITY and
SAFETY
 Toyota’s cars RELIABLE
 Many eye catching design especially in
Lexus division

9. Company offers vehicles for
every segment of consumers.

10.  Can make 8 models at a time
 Brings huge increase in productivity and
market responsiveness
 Relentless innovation in manufacturing
process.
 Integrated assembly plants around the
world.

12.  J- Factor design
 Environment friendly design
 Vibrant clarity:- Unique fusion of emotional
and rational factor
 Designers from variety of cultural
background

13.  Works in 5 steps
1. Concept making
2. Idea development
3. Color development
4. Mock up
5. Decision hall

14.  In 2009 and 2010 company recalled over 8
million cars.
 Problems with accelerator and braking
system.
 All brands get affected.
 Billion dollar loss due toTsunami and
Earthquake.
 Plants and part suppliers get destroyed.

15.  Have huge sale and after sale network
 Training and supporting staffs
 Largest distribution network in japan
 290 dealers employing approximately
40,000
Sales persons

16.  Servicing capabilities according to ‘3S spirit’.
Precision Kindness
Reliability
 More than 4800 sales and service outlets.

17.  5.9% stake in ISUZU
 3.585 stake inYMAHA motor company
 Joint venture in China - GACToyota and
Sichuan FAWToyota motors
 Joint venture in India –Toyota Kirloskar
 Joint venture in Czech Republic- TPCA
 Supplies it’s engine to many sports team

18.  Partnership with FORD for electric vehicle R&D.
 Launched Hydrogen fuel vehicle
 Energy conservation through Improved fuel efficiency
and by adoption of hybrid models.
 Exploring the potential of diverse range of fuel
 Looking ahead to2050 with sustained development.

19.  New vehicle zero emission challenge
 New plant zero emission challenge
 Challenge of minimizing and optimizing
water usages
 Establishing a recycling -based system
 Establishing a future society in harmony
with nature

20.  Highest sale in 2016 in last 5 years in India
 Announces safety supporting technical
SONAR for parking
 Exhibit the ‘VITZ’ and ‘AQUA’ concept model
atTokyo auto show
 Plans to challenge Maruti, Hyundai with
‘safest’ and ‘most fuel efficient ’ small cars.
 New Lexus LS flagship sedan to make it’s
global debut at 2017 at NAIAS
 To launch ‘Toyota next’ open innovation
program.