The work of family information services in england 2013/14 report
SIL 2013-14 Annual Report
1. 2
Sheffield Information Link
Final Annual Report: 2013/14
A celebration of 27 years service (1987 – 2014)
SUPPO
R T I N G F A
M
ILIES
S
I N C E 1 9 8
7
SIL 2013-14 Annual Report:SIL 2012 Annual Report 04/10/2013 10:07 Page 1
2. “Sadly by the time you read this
we will be in the process of
closing our service after 27 years.
So we thought we’d make our final
Annual Report a celebration of the
service and support we have
provided to families in and around
Sheffield throughout this time.
Thank you all for your support”
Sharron Baroudi, Chief Executive
Pictured here are some of the staff and volunteers who
have helped make SIL such a success over the years
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3. 2
Every year since I have been Chair I have talked about the
tremendous changes and many challenges that the charity
has faced and overcome. This year is no different and as
usual, despite all the odds, staff have continued to deliver
services to the highest quality. I have highlighted a small
selection of SILs many achievements during the year:
• Increasing the take up of brokerage services by the most
disadvantaged people in Sheffield through dedicated outreach
• Successfully relocating the SIGN service and improving reach
through targeted outreach to develop a city wide service
• Increasing the take up of free nursery education and working
tax credit
• Recruiting and developing health champions working out in
the community to promote early access to pregnancy and
early years services
• Developing a customer consultation group
• Developing and promoting case studies to evidence the
organisation’s impact to customers and potential funders
• Successfully achieving the Information Standard
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4. • Revamping the website and increasing Facebook
and twitter activity
• Streamlining SILs internal fundraising and tendering
processes by developing a resource base of
regularly required information to support short
notice opportunities
All of this makes the fact that we have to end even
more difficult. The Management Committee held an
extraordinary general meeting on 3rd September and
at that meeting recommended that Sheffield
Information Link ceased trading on 20 January 2014.
This was not a decision that the Management
Committee took lightly and if there were a viable
option it would have been seriously considered but
against a backdrop of continued uncertainty there
was no choice. The majority of our income was
through contracts with Sheffield City Council. They
have made the decision to take the services in house
and post January there will be no contract. This
would mean that we would be trading insolvent if we
continued after that date and places us in an
untenable position with regard to our duty to our staff
in terms of redundancies and pensions. So it is with a
very heavy heart that I say this is the final report after
27 years of operation.
I have only been part of SIL since 2008 and have had
the privilege and great pleasure to have been Chair
for most of that time with excellent Management
Committee colleagues who like me have fought hard
to keep the charity going. Many of you reading this
will have played your own part in SILs long and
illustrious journey and will have your own memories of
the fantastic achievements over the years.
I would like to thank all the staff for remaining
motivated, committed and focused over these last
few months. I am sure all of you who know Sharron,
Trudie and Charlene will agree with me that they are
true heroines. Their leadership, perseverance,
selflessness and relentless hard work through months
and years of uncertainty is outstanding and says
everything about the quality of them as individuals
and the quality of the charity.
Take some time to read this final report and
bittersweet though it feels rejoice in celebrating
the best charity I have ever known.
Tracy Watterson
Chair, SIL Management Committee
3
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5. 4
In October 1987 Britain’s first computerised
‘Information and Resource’ project for parents of
the under-fives was launched in Sheffield.
Funded by the Department for Health and Social
Services (DHSS), through a grant to the National
Childminding Association, the service was based
on similar American Projects that offered parents
and carers general advice about child care.
Sheffield CIS was at the heart of the
development of the nationwide network
of CISs back in 1997/8 when the
green paper was published.
I remember when I first started in
FIS in 1998 SIL was the
blueprint and benchmark for all
CISs and SIL has continued
to be highly regarded by
FIS Managers
”
“
Tony Marshall, Senior Development Officer,
North Lincs Family Information Service
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6. When the service was threatened with closure
as funding came to an end in 1989, Sheffield
parents and local MP’s banded together to
save the vital service and the rest is history.
The service was rebranded as the Children’s
Information Service in 1991 and funded by
Sheffield City Council to offer information
required by the Children’s Act 1989.
There are now 206 FISs across the UK all based
on the original model developed 27 years ago.
The service rebranded as the Families
Information Service in 2007 and was
acknowledged as the central information
resource for parents, supporting the local
authority in delivering the Information Duty
(Duty 12 of the Childcare Act 2006).
Since that October day in 1987 SIL has
survived many funding cuts and threats to
its existence whilst maintaining and
improving the service for Sheffield Families.
Sadly this will all come to an end next year.
On Friday 17th January 2014 Sheffield’s
Family Information Service will close its doors
for the final time having supported more than
a quarter of a million families over a twenty
seven year period.
For so many many years Sheffield
has been seen as a great FIS and I’ve
really valued being able to work
alongside you. Without Sheffield FIS it
could be argued the rest of the world
of FIS wouldn’t be here. On behalf of all
the families you have helped over the
years I want to say thank you.
The difference you have
made to thousands of
families is immense
Niall McVicar, FIS Manager, York FIS”
“
5
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7. In 2001 the government
identified the need for
employers to support their
employees work life balance and adopt family
friendly policies. SIL were successful in a bid
for Objective 1 funding through the European
Social Fund and a project called Children
Mean Business was born.
The project offered Sheffield Employers 35 hours
support to develop its policies and implement the
new initiative. The project offered employers a
number of options to support its working parents
resulting in increased satisfaction amongst the
workforce and a reduction in absence.
When the project came to an end in 2003
another successful bid to Objective 1 resulted in
the service being renamed and rebranded as
Creating More Balance South Yorkshire and SIL
became the lead body of the projects expanded
reach over the whole of South Yorkshire working
in partnership with Doncaster, Barnsley and
Rotherham local authorities.
The service developed a two pronged approach
to work life balance through targeted work with
both employers and employees. The
development of a Maternity Pack assisted
employers in
supporting its
employees
through
pregnancy and
return to work.
Work life
balance is now
integrated into
the core
of employers
legal responsibilities with initiatives such
as paternity leave, Kit days and flexible working.
6
Margaret Goodlad leads
the CMB Campaign
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8. In 2001 SIL agreed to deliver Sheffield City
Councils Workforce Recruitment and
Development Project. This project was to
promote training and careers in childcare.
The work continued until the funding came to
an end in 2010 after successfully supporting
the increase of qualified childcare workers
for Sheffield settings.
The project included:
• Work with colleges, universities and local training
providers
• Promoting and advertising job vacancies
• Attendance at school careers events
• Presentations to jobcentre plus
• Organisation of a national conference promoting
men into childcare
• Organisation of a regional conference promoting
people with disabilities working in childcare
• Information, advice and assistance to
potential childcare workers
• Referrals to training providers
• Jobs and skills matching for local settings
• Development of a Recruitment pack
7
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9. In 2002 negotiations with Health, Social
Services and Education led to agreement to
set up a new information service for disabled
children and their families.
SIGN (Sheffield Information Giving Network for
disabled children and young people and their
families) opened at Ryegate Children’s Centre on
the 7th January 2002 and has been supporting
parents, carers and professionals ever since).
When the service was threatened with closure in
2011 parents and professionals were quick to
come to the defence of this vital organisation.
In 2012 the service was moved from its base at
Ryegate to Sheffield Information Links city centre
premises and citywide delivery began in earnest
with the start of SIGNs outreach programme.
Sue James, our Disability Advice and Engagement
Worker, took the service out into the local
community to give families an opportunity to
access information on their doorstep face to face.
Sue went along to 20 Autism workshops where
she was able to help families whose child had
been recently diagnosed with Autism. She also
attended parents evenings at local special
schools and, more recently, Parents as Carers
coffee mornings. During 2012/13 Sue met with
473 parents and carers at outreach sessions and
was able to talk to them about the support that
SIGN can offer.
Martina Laird (Comfort Jones) of
Casualty fame officially opens the
SIGN service in 2002
8
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10. During 2012/13 SIGN delivered 8 professional
awareness sessions to 62 people who work with
disabled children. These were useful for people
to learn more about the SIGN service and
provided an opportunity for networking and
sharing information. Alongside the professional
awareness sessions SIGN met with 583
professional through outreach events.
Since April 2013 the SIGN team have dealt with
almost 2000 enquiries from families who have a
disabled child or a child with additional needs or
the professionals who support them. On average
SIGN takes 110 enquiries each month.
Our plans until January 2014 include more visits to
parents in community venues. The calendar on the
SIGN website, www.signdisability.org.uk, has
details of all of our upcoming outreach sessions
along with other disability related events in the city.
Parents, carers and professionals can still
contact our helpline for information:
0114 266 9476 Monday – Friday 10.00am –
3.00pm or by email sign@sheffinfolink.org.uk.
The SIGN website will also be regularly updated
with the latest news and developments.
My 14 yr old daughter with epilepsy,
ASD & LD has had a few quiet & happy
years but will be leaving school in the next
two years. We used SIGN at the beginning
of her difficulties & will be using it again
soon to access clubs & support for
teenagers/ young people. Mainstream info
services don't understand the needs of
kids with SENs.
The service is extremely important as
source of up to date information of
services and support within the city for
children with disabilities. Care for children
with disabilities extends beyond the purely
medical. With the psychosocial support
provided by services such as SIGN families
can gain a greater quality of life and
without such services they can experience
great distress, isolation and difficulty.
”Dr P Hall, Clinical Psychologist
“
“
9
Local parent ”
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11. c
10
When the government highlighted the
need for up to date accessible online
information resources for parents
Sheffield Information Link conducted
research and consultancy with parents,
carers and professionals to identify their
online information needs.
When it became a requirement under the
Children’s Plan to have an online service
directory in all local authority areas, SIL
successfully negotiated the contract for the
development of the Sheffield Information
Directory for Children, Young People and
Families. Partnership work with key
stakeholders and consultation with end
users was a key element in the
development of the service directory.
c
ask Sid
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12. Just one year after receiving the funding,
the directory, called ask Sid was launched
and since then, underpinned by the
excellent work of the data team it has
averaged Over 200,000 visits per year.
The website has been actively promoted by
SIL staff visiting school assemblies. These
visits became lovingly known as the ‘tour de
sid,’ and resulted in an increase in uptake
of children’s activities across the board.
11
Waterthorpe school children meet
“ask Sid” on Tour (10 Jan 2012)
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13. 12
October 2012: Staff and Volunteers Celebrate
25 years of service to Sheffield Families
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14. 13
1987 1991 1994 1999 2002 200
Launch of Sheffield Under Fives
Information Service
SIGN, a specialist
information service
for families of
disabled children,
opens at Ryegate
Children’s Centre
By 2005 the service
was handling 17,000
enquiries per year
New premises on Leopold Street were
opened by Education and Employment
Secretary David Blunkett MP
MEADOWHALL
OPENS
SUPERTRAM
STARTS RUNNING
IN SHEFFIELD
THE
“HOLE IN THE ROAD”
CLOSES
The Full Monty
is released and
becomes
a block-buster
PARKHILL
CLOSES
REFURBIS
SIL runs a highly succommunity-based infresulting in a new ou
The service is renamed
Children’s Information
Service and is expanded
to cover children aged
0-10 years
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15. 14
006 2007 2008 2011 2012 2014
Launch of ask Sid, an online
directory of children’s
services for Sheffield
Funding cuts and changes to local
strategy see some services transfer
to other providers. SIL Solutions
launched to share best practice in
HR, IT and information management.
SIL celebrates twenty
five years of informing
and empowering
families
HILL FLATS
OSES FOR
RBISHMENT
The Crucible Theatre
undergoes a major
refurbishment
DEMOLITION
OF TINSLEY
COOLING
TOWERS
THE OLYMPIC
FLAME COMES
TO SHEFFIELD
hly successful pilot ofased information services,new outreach programme
The service is renamed Sheffield
Information Link and now supports
children and young people aged 0-19+
FLOODS CAUSE CHAOS
THROUGHOUT THE
REGION
Sadly, due to significant
budget cuts, the
decision is taken to
close the organisation
after 27 years of service
to families in and
around Sheffield
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16. Opening of the SIL shop
in 2007
Joe Scarborough approves
the ask Sid Taxi design
David Blunkett celebrates10 years of the SIGN service
Andrew Sangar celebrates
success of ask Sid
15
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17. When the Childcare Act 2006 identified the
need for information services to go out into
the community to reach disadvantaged and
hard to reach families, SIL worked with
Opportunity Links on a national pilot to test
methods of delivery of CIS information
through Children’s Centres.
The pilot tested the best method of engaging
with parents and resulted in SIL winning a
contract to deliver outreach through Burngreave
Children’s Centre. It proved an excellent
opportunity to make a real difference in a
community with a high BME population, that had
not traditionally accessed services.
SIL had developed a community language line
for non English speaking parents in 2000 and
those same information workers were deployed
into the community to reach people in their
neighbourhoods. Supporting Urdu, Punjabi,
Somali and Arabic speaking families.
SIL developed its own hand held outreach kiosks
for its outreach workers to facilitate easy access
to information out in the community.
The project was hugely successful and outreach
is still delivered through children’s centres and
other settings where parents meet today.
Supporting families to access childcare and
children’s services when children’s centres close
down has become of vital
importance in ensuring
continuity of care for many
Sheffield parents.
The service that
Sheffield Information Link
offers is invaluable to
parents. We have had
excellent feedback from
the parents who use the
children’s centre on the
prompt and efficient
service SIL offers.
“
”Tinsley Children’s Centre
16
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18. 17
SIL was the very first Family Information
Service to be opened in the UK and set the
pace for others to follow. 27 years later the
success of the Sheffield ‘pilot’ has resulted in a
Family Information Service in every major city
supporting families with information, advice
and assistance.
Since its launch in 1987 Sheffield Information Link
has supported 219,000 Sheffield families many of
whom are the grand-children of parents using the
service for the first time in 1987.
More recently the need for brokerage (specialist
advice) has increased as a result of nursery and
children’s centre closures. SIL staff use their
knowledge and expertise to handle on average
one of these per week, many of which require
additional research, hand holding and negotiation
between families and providers.
I was getting really worried, I knew
nothing about claiming maintenance, tax
credits, council tax or anything else but
the most important thing was finding
someone to look after my kids while I
went to work. I really knew nothing at all
and would have been in a right mess if
someone had not given me the number to
Sheffield Information Link. I rang them to
explain my situation and the person on
the other end of the line calmly talked me
through everything; without their help I
have no idea what I would have done.
”
“
Sharon Townsendand family
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19. Single father referred onto us by Gingerbread
working nightshift in hotel, needing overnight
care (11pm –7am) for his 17 month old child up
to 5 days per week. Up until recently his parent
had been providing the childcare but they are
both now suffering from cancer and were
struggling to provide the level of care their
grandchild required.
We contacted Rotherham FIS for a list of potential
carers as the parent lives in Rotherham but works
in Sheffield. We contacted childminders that
stated they offer overnight care we found 3
possible options. We provided the parent with this
information as well as info on CSA and a Tax
Credit (approx.) calculation for lone parents.
The result was the parent found appropriate
childcare from the list we provided which has now
enabled him to continue to work. The parent told
us “It has made a big difference to my life, a
weight as been lifted from my shoulders and a
huge pressure being lifted from my parents too”.
My estranged wife is now seeking custody
of our son. Having the appropriate childcare
now in place will mean I stand a much better
chance of keeping my son – building a
stronger case when fighting for custody
”
“
18
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20. 19
Finding accurate information can be a
minefield for parents especially when faced
with millions of results from one search
engine alone.
Up-to-date, relevant and timely information is
vital in supporting a family’s information needs
and whilst it’s always done in the background,
without it none of the other services that SIL
provides would be so successful.
Last year our data team handled a phenomenal
8329 updates to ensure that the information we
held and disseminated met the NAFIS Families
First Award Standard, was bang up to date and
relevant for Sheffield Families. That doesn’t
include updating factsheets when legislation
changes are made.
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21. Ofsted information
Ofsted data is checked and updated daily and
this year the data team have handled 2089
updates including:
• 56 new childminder and home childcarer
registrations
• 15 new groupcare registrations
• 78 childminder and home childcarer
deregistrations
• 11 groupcare deregistrations
• 77 proposed childminder or home childcarers
• 17 proposed groupcare
Leisure/Family support information
Annually 2347 organisations and services were
updated. Timely and accurate information to
support parents during the school holidays is
vital and whilst we were no longer able to
produce our popular what’s on guide due to
decreases in funding we continued to research,
update and promote school holiday information
through our ask Sid website.
Group Care
Over the year 1637 crèches, day nurseries,
holiday playcare, nursery classes, out of school
clubs, playgroups and toddler groups have been
updated termly.
Childminders
357 childminders were updated quarterly on a
rolling programme of active
communication.
This is not as
simple as a single
phone call and
can often result in
three attempts
followed up by an
email or a letter.
To ensure accuracy
of information, once
a year a full update
of childminder
information is done
via a questionnaire.
357 childminders
updated last year alone!
20
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22. 21
SIL achieves the Two Ticks
Award for disability friendliness
Since the outset Sheffield Information Link
has been at the forefront of setting standards
and accreditation for the services delivered to
parents through all FIS and has constantly
sought to improve its standards of service
delivery for Sheffield Families through training
and quality awards.
1999
CIS is first service in the country to achieve the
National Quality Award developed by Choices in
Childcare (the national network of CIS).
2000
In 2000 the huge growth of the number of CISs,
brought about by the Governments National
Childcare Strategy, led to a heavy demand for a
training course for new information workers.
Sheffield developed the Open College Network
Course in Childcare Information. The model was
adopted by the National Association of Children’s
Information Services. The two day course was
mandatory for new staff for many years.
2008
All Information staff trained to level 3 NVQ in
Information Advice and Guidance.
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23. 22
2009
When the NAFIS Families First Award was
developed, Sheffield played a key role in
supporting its development and was the first
independent Family Information Service to
achieve the standard in 2009.
In the same year SIL also achieved Prince 2
Accreditation.
2010
Achieved the Disablity Friendly Award.
National Training Awards finalist in the ‘Now is
the Time Category’
2011
Investors in People Gold Champion
Investors in People Health and Wellbeing Award
2012
Achieved Information Standard
Local information services are a critical
source of support for families. Easily
accessible sources of information and
advice can help families access services
and make informed choices
Sheffield Information Link is a shining
light for all family information services
“
”Dawn Primarola
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24. 23
SIL has always sought
the most effective ways
to communicate with
Sheffield families and
quickly adapted to the
rise of websites and
social media.
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25. 24
The SIL website has seen many changes and
upgrades over the years to ensure it remains
state of the art.
More recently the development of Facebook and
Twitter feeds have resulted in an increase in
general awareness of the service and proved a
valuable means of reaching families with up to
date useful information. On average the Facebook
page has a 28 day viral reach of nearly 10,000.
2012 saw the development of the dedicated
SIGN website which gave service users easier
access to disability information online. The user
friendly website is updated on a regular basis so
that families have information at their fingertips.
Enews activity has increased over the last few
years with regular mailouts from both SIL and
SIGN to families, childcare providers and
professionals.
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26. 25
Over the years SIL has organised and attended
many events in the community including
regulars such as the Burngreave Mela,
Sharrow Festival, Tinsley Festival and more...
The events proved very successful in engaging
children, young people and parents alike
and were used for everything from promoting
careers in childcare to raising awareness of
campaigns such as safeguarding, children’s
rights and anti-bullying.
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27. 26
The aim of the Pregnancy and Early
Years Health Champions was to
help promote the health and
wellbeing of families during
pregnancy and the first 2 years of
infancy. All the Pregnancy and Early
Years Health Champions complete
compulsory training in areas like
breastfeeding, attachment and
health & wellbeing.
They help parents in a variety of ways
from supporting them to develop their
parenting skills to promoting healthier
lifestyles through smoke-free home
pledges to signposting parents to
useful services. The Health
Champions are able to support
parents on a one to one basis, helping
those parents who may be struggling
to achieve confidence and
independence after giving birth.
They can also attend toddler
groups, health visitor session and
many of the Health Champions have
created new groups in seriously
deprived areas to support families
in need.
We recruited two health
champions in January 2013
and a further 6 in August
2013 after we received a
massive 19 shows of
interests for the role due to
our updated recruitment
campaign, which saw
over 50 shows of interest
for our 5 different volunteer
roles in one month.
Pregnancy and Early Years
Health Champions
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28. 27 2
The objective of the scheme is to share personal
positive experiences around childcare and early
learning activities, encouraging the take-up among
other parents and families, particularly in communities
where the use of childcare is not widespread. One of
our main aims is to pass information on and to engage
with people within communities.
Our parent champion Susan Smith attended a massive
36 outreach sessions between Sept 12th and April 13th
where she engaged and provided information to approx.
221 parent/ carers. Susan is a much valued member of
our Service delivery team.
I have been volunteering as a Parent Champion at SIL for over a year
now and it has been an enormously positive experience for me
personally and I hope for the families in my community who have
benefitted by being informed about the information and services to
children and families that still do exist. I have linked with local Health
Visitors and Learning Mentors as well as directly meeting parents at
baby groups and toddler groups and other events in my community.Susan Smith
SIL Parent Champion
”
“
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29. Towards the end of 2012 we received £5,624
from the Santander Foundation to deliver this
project to young mums and expectant mums
across the city.
We started with a pilot in Darnall supported by
the Darnall Family Development Project where we
supported young mums to understand why
budgeting and saving is important, what
influenced their spending and what changes they
could make to improve their current and future
financial positions.
The project has been a great success with mums
starting savings plans, cutting down on
unnecessary expenditure and making informed
choices when shopping.
The curriculum for the course was developed
through UKYouth.
Due to the decision to close the charity in 2013
the Santander Foundation agreed to allow us to
use the remaining balance of funds to support
other charitable activities for families.
So, thanks to them, we have also been able to
offer:
• 35 parents/carers free Makaton Training
• A Paediatric First Aid
course via the PLA
• A Play to Learn Course
via the PLA
• Sheffield’s Pregnancy
and Early Years
Champions (via
Sheffield Cubed) a
resource fund of
£740
28
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30. In March 2013 we were successful in a funding bid to deliver
employability skills to parents and carers in Sheffield
receiving £9,986 from Awards for All.
The project was aimed at assisting people in some of Sheffield’s
most deprived areas that have been busy bringing up a family but
had started to think about starting or restarting a career.
The endgame was not about putting people into work.
Things may have changed considerably since some of
the people we targeted last worked. We believed they
would have skills gained from bringing up a family and
running a home that could be applied in other places;
we aimed to show them they could do other things.
That might be work, volunteering with a community
group or academic study, whatever was
appropriate to help them develop their lives.
Due to the decision to close the charity in 2013
we were unable to deliver the whole project but
we made a big difference to 9 individuals and
their families.
29
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31. 30
Sheffield Information Link’s
Trading Arm
Throughout its long life, our charity has
been recognised for its innovation and
excellence in information development and
delivery, as well as behind the scenes in
our back-office services.
SIL Solutions specialised in business-to-
business support and problem-solving,
including HR, IT, training and consultancy
services. 100% of its profits were gifted to
Sheffield Information Link, supporting our work
with Sheffield’s families.
Our top products were:
Childcare
Payment Solutions
This was a scheme
which helped
employers save
money for their
business and their
employees by
paying for childcare
costs before tax
deductions. It was
cheaper than
childcare vouchers, because we supported
employers to manage the scheme themselves.
We were the official provider of Chamber
Childcare to Barnsley & Rotherham Chamber of
Commerce members and had just been approved
to deliver the CPS to Sheffield Chamber
Members. Unfortunately due to our pending
closure we could not accept this contract.
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32. Makaton Training – we have supported many
individuals, parents, carers and professionals to
gain this communication skill. Used as a
communication tool for both children and young
adults our tutor, Linda Wright, has motivated and
enthused hundreds of people over the last couple
of years with her great delivery and fun sessions.
Our training was accredited by the Makaton
Charity where Linda is a registered tutor.
Electronic Information Pads – were developed
to enable children and families access to
information at their fingertips. We worked with
Portercroft School to develop a terminal where
parents could access school information such as
policies and weekly menus. Our SIL and SIGN EIP’s
enabled staff to access information about childcare
and children’s services out in the community.
FIS Dynamics – We worked in partnership with
local IT company Arkom to develop a new and
innovative database for FIS’s nationally. The new
database built on a Microsoft Dynamics platform
provides a more flexible approach to data storage
and underpins a user friendly online service
directory. FIS Dynamics was well received at the
NAFIS Conference.
We employed 3 people to start up the business
with support from John Pepin, a consultant and
entrepreneur from London. John kept us all on
our toes, questioning and researching and
working out where our markets were. We are
grateful for his support and insight.
We merged the business back into the charity in
2013 when we had agreement that all the trading
we were doing was covered by our charitable
aims and objectives. We have continued
delivering our services with the support of Lucy
Wilks the charity’s Business and Admin Assistant
and our Deputy Chief Executive.
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