Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Creating a strong narrative
1. Creating a Strong Public
Narrative
Sharon Davidson : Aresko
07932 641313
Aresko: You stand out when we step in
2. Turning values into action
• Discursive process for
– Individuals
– Communities
– Nations
• Three stage process:
– Construct identity
– Formulate choices
– Motivate action
Aresko: You stand out when we step in
4. Story of Self
• Who am I?
– Values
– Experience
– Why I do what I do
Aresko: You stand out when we step in
5. Story of Us
• Who we are:
– Shared values
– Shared experience
– Why we do what we do
Aresko: You stand out when we step in
6. Story of Now
• Articulates the present as a moment of:
– Challenge
– Choice
– Hope
Aresko: You stand out when we step in
7. Head, Heart and Hands
• Head
– Instruct
• Heart
– Inspire
• Hands
– The “how”
– Motivates us to act
Aresko: You stand out when we step in
8. Has this worked?
Aresko: You stand out when we step in
Yes they did ….. In 2008
Senator Obama + Marshall Ganz = The Presidency of the United States of America
9. Contact us for all your OD needs
Aresko: You stand out when we step in
Editor's Notes
Construct identity = hopeFormulate choices = change we can believe inMotivate action = yes we can!
