Class Project Digital Marketing Plan

1. SGUS Social Media Marketing Training
Module 6: Public Relations Ethics And Crisis Mgt | 8 July 2021
Group 5 | Leong Lai Meng | Dyan Loh Kah Wai | Sharon Chan Lai Kuen | Benedict Choo Wen Xiang
DIGITAL
MARKETING
PLAN

2. Affordable Living
Lifestyle Furnishing
THE
LIVING SPACE

3. 1. Our Story
2. Part 1: Products Description and Feasibility
3. Product 1 Modular Sofa Set Combo
4. Product 1 Landing Page
5. Product 2 Ergonomic Home Office Set Combo
6. Product 2 Landing Page
7. Part 2: SEM plan|Paid Search Mockups
8. Product 1 - Ad 1 | Ad 2 | Ad 3
9. Product 2 - Ad 1 | Ad 2 | Ad 3
10. Part 3: SEO|Adwords Selection
11. Part 4: Budget & Sales Projection
CONTENTS
START

4. OUR STORY
The Living Space is a furniture and furnishings lifestyle brand
established in 2021 by three animal-loving friends who have common
interests in design aesthetics, home decor and sustainable living.
We offer pet-friendly, eco-conscious home living products with clean
cut modern designs for the young and young-at-heart consumers.
We reach our discerning consumers through digital platforms, thus
eliminating the need for permanent retail stores.
Our primary market is in Singapore but we aspire to grow into a well-
recognised home living brand for the South East Asia markets.

5. Part 1 Products Description and Feasibility
PRODUCT 1
Combo Sofa | Ottoman | Coffee Tables
Unique Selling Proposition
Modular modern sofa-bed for small spaces
PRODUCT 2
Combo Writing Desk | Cabinets | Study Chair
Unique Selling Proposition
Ergonomic customizable workstation for
WFH/HBL

6. Product 1 - Modular Sofa Set Combo
Romeo & Juliet
Fabric Two-Seat Sofa cum Daybed
What is so special about it?
● Stylish and modern living for small spaces
● Centre armrest for Starbucks coffee can be easily
removed
● Backrest reclinable to 180°
● Great for day use and a Netflix evening after a tiring day
of zoom meetings
Sofa size: 180 x 88 x 77 cm
Bed size: 180 x 101 x 38 cm
Why should people get it?
Introductory offer of 10% + free Ottomon whilst stocks last
How to buy?
Click Google Search Ad to our Landing Page to buy

7. Product 1 - Landing Page
MODULAR SOFA SET COMBO
Link: https://mailchi.mp/05e5ae5b90a7/modular-furniture

8. Product 2 - Ergonomic Home Office Set Combo
Windsor
Writing Desk with Storage Space
Kensington
Swivel Chair with Armrest
What is so special about it?
● Adjustable height writing desk
● Computer can be placed for comfortable eye level
reading
● Modular streamlined storage to keep accessories at hand
● Ergonomic study chair with armrest and reclinable back
● Perfect solution for Work From Home and Home Based
Learning
Why should people get it?
Bundle set at 10% off whilst stocks last
How to buy?
Click Google Search Ad to our Landing Page to buy

9. Product 2 - Landing Page
ERGONOMIC HOME OFFICE SET COMBO
Link: https://mailchi.mp/1a112da2627e/home-office-furniture-combo

10. Part 2
Search Engine Marketing plan
Paid Search Mockups

11. AD 1:
Ad Sample: PRODUCT 1 - Sofa Set Combo
Keyword: modular furniture
AD TYPE: Responsive Search Ads
Desktop View
Mobile View

12. AD 2:
Ad Sample: PRODUCT 1 - Sofa Set Combo
Keyword: modular furniture
AD TYPE: Responsive Search Ad
Desktop View
Mobile View

13. AD 3:
Ad Sample: Sofa Set Combo (PRDT 1)
Keyword: Modular Furniture
AD TYPE: Display Ads
Mobile View
Desktop View

14. AD 1:
Ad Sample: Product 2 - Home Office Set Combo
Keyword: home office furniture
AD TYPE: Responsive Search Ad

15. AD 2:
Ad Sample: Product 2 - Home Office Set Combo
Keyword: home office furniture
AD TYPE: Responsive Search Ad

16. AD 3:
Ad Sample: Home Office Set Combo (PRDT 2)
Keyword: Home Office Furniture
AD TYPE: Display Ads

17. Part 3
Search Engine Marketing plan (Search Engine Optimization)

18. Adwords Selection

19. PART 4
Budget & Sales Projection

20. WWW.THELIVINGSPACE.COM
THANK YOU