SlideShare ist ein Scribd-Unternehmen logo
1 von 1
Downloaden Sie, um offline zu lesen
Press Release Assignment
Using proper release format, AP Style, inverted pyramid structure and proper
grammar/punctuation, write a press release using the following facts:
 You are representing the pharmaceutical company Same Solutions
 One of your researchers, Dr. Herbert Landry has made a significant finding pertaining to
the efficacy of your company’s generic drug for high blood pressure, Bringitdown.
 He has determined in a controlled study that Bringitdown actually works at a 95% rate of
reducing blood pressure by at least 20 points, which is significantly higher than the name
brands from major pharmaceutical companies like Merck.
 Other brands tested around the 8-10 point range of blood pressure reduction.
 “Although our business is producing generic medications, that does not mean we produce
an inferior product. And in this case, it appears to be working better” said Landry.
 “Our product is a no-frills version of the other companies’ blood pressure medications,
and we don’t advertise like those bigger companies. This allows us to concentrate on the
research, the product and the customers” said Landry.
 The CEO of Same Solutions, Dr. Margaret Lee explained that this had been one of the
most groundbreaking experiences of her 10-year career with the organization.
 A psychologist with an MBA from Yale, Dr. Lee has conducted a fair amount of research
on her own. She was noted for her work with medications for youths with ADHD.
 Same Solutions has been in business since 1982 in Everywhere, Pa. Starting with only 10
employees, it now employs over 500 people. This makes Same Solutions one of the best
employers in Central Pennsylvania.
 Mayor William Shure said that he was there when Same Solutions broke ground in
Everywhere. “It was an important day for the city because jobs were a major concern. I
had no idea that all these years later that they would still be going strong.”
 Same Solutions believes this finding could reduce the price that people pay for blood
pressure medications by up to 60 percent while at the same time providing them with a
better product.
 Previously, some doctors had insisted on brand name products because generics had not
been operating at the same level of effectiveness.
 Bringitdown will be on the market across the United States beginning on May 1, 2008.

Weitere ähnliche Inhalte

Was ist angesagt?

Case Solution for James vs. United States
Case Solution for James vs. United StatesCase Solution for James vs. United States
Case Solution for James vs. United Statescasesolutions
 
Case Solution for Khosla Ventures: Biofuels Strategy
Case Solution for Khosla Ventures: Biofuels StrategyCase Solution for Khosla Ventures: Biofuels Strategy
Case Solution for Khosla Ventures: Biofuels Strategycasesolutions
 
Factors Effecting the Brand on CPD
Factors Effecting the Brand on CPDFactors Effecting the Brand on CPD
Factors Effecting the Brand on CPDAIMS Education
 
Rr2 unit3-extra reading
Rr2 unit3-extra readingRr2 unit3-extra reading
Rr2 unit3-extra readinghacersivil
 
Case Solution for Elliot Lebowitz
Case Solution for Elliot LebowitzCase Solution for Elliot Lebowitz
Case Solution for Elliot Lebowitzcasesolutions
 
Case Solution for Spartan Building Products
Case Solution for Spartan Building ProductsCase Solution for Spartan Building Products
Case Solution for Spartan Building Productscasesolutions34
 
Case Solution for Hansson Private Label, Inc.: Evaluating an Investment in Ex...
Case Solution for Hansson Private Label, Inc.: Evaluating an Investment in Ex...Case Solution for Hansson Private Label, Inc.: Evaluating an Investment in Ex...
Case Solution for Hansson Private Label, Inc.: Evaluating an Investment in Ex...casesolutions
 

Was ist angesagt? (7)

Case Solution for James vs. United States
Case Solution for James vs. United StatesCase Solution for James vs. United States
Case Solution for James vs. United States
 
Case Solution for Khosla Ventures: Biofuels Strategy
Case Solution for Khosla Ventures: Biofuels StrategyCase Solution for Khosla Ventures: Biofuels Strategy
Case Solution for Khosla Ventures: Biofuels Strategy
 
Factors Effecting the Brand on CPD
Factors Effecting the Brand on CPDFactors Effecting the Brand on CPD
Factors Effecting the Brand on CPD
 
Rr2 unit3-extra reading
Rr2 unit3-extra readingRr2 unit3-extra reading
Rr2 unit3-extra reading
 
Case Solution for Elliot Lebowitz
Case Solution for Elliot LebowitzCase Solution for Elliot Lebowitz
Case Solution for Elliot Lebowitz
 
Case Solution for Spartan Building Products
Case Solution for Spartan Building ProductsCase Solution for Spartan Building Products
Case Solution for Spartan Building Products
 
Case Solution for Hansson Private Label, Inc.: Evaluating an Investment in Ex...
Case Solution for Hansson Private Label, Inc.: Evaluating an Investment in Ex...Case Solution for Hansson Private Label, Inc.: Evaluating an Investment in Ex...
Case Solution for Hansson Private Label, Inc.: Evaluating an Investment in Ex...
 

Ähnlich wie Press Release Assignment

Persuasive Essay On Off Label Drugs
Persuasive Essay On Off Label DrugsPersuasive Essay On Off Label Drugs
Persuasive Essay On Off Label DrugsNicole Savoie
 
Common Emergency Drug Used For Patients With Severe Allergies
Common Emergency Drug Used For Patients With Severe AllergiesCommon Emergency Drug Used For Patients With Severe Allergies
Common Emergency Drug Used For Patients With Severe AllergiesStephanie Rivas
 
U . S .When the price of the blood-pressure drugNitropre.docx
U . S .When the price of the blood-pressure drugNitropre.docxU . S .When the price of the blood-pressure drugNitropre.docx
U . S .When the price of the blood-pressure drugNitropre.docxmarilucorr
 
89224053 study-case-j-j
89224053 study-case-j-j89224053 study-case-j-j
89224053 study-case-j-jhomeworkping4
 
CompetencyThis competency will allow you to demonstrate your abi.docx
CompetencyThis competency will allow you to demonstrate your abi.docxCompetencyThis competency will allow you to demonstrate your abi.docx
CompetencyThis competency will allow you to demonstrate your abi.docxdonnajames55
 
Pharmaceutical Marketing - Whats in store for patients?
Pharmaceutical Marketing - Whats in store for patients?Pharmaceutical Marketing - Whats in store for patients?
Pharmaceutical Marketing - Whats in store for patients?brandsynapse
 
Dr reddy’s laboratories limited
Dr reddy’s laboratories limited Dr reddy’s laboratories limited
Dr reddy’s laboratories limited Anup Mohan
 
Presented by buddhabhushan reddy.new
Presented by  buddhabhushan reddy.newPresented by  buddhabhushan reddy.new
Presented by buddhabhushan reddy.newBUDDHABHUSHAN DONGRE
 
Rite Aid Mission Statement
Rite Aid Mission StatementRite Aid Mission Statement
Rite Aid Mission StatementCynthia Harder
 
VA MEDI PHARMA PVT LTD COMPANY PROFILE.pdf
VA MEDI PHARMA PVT LTD COMPANY PROFILE.pdfVA MEDI PHARMA PVT LTD COMPANY PROFILE.pdf
VA MEDI PHARMA PVT LTD COMPANY PROFILE.pdfWEMEDIPHARMAPVTLTD
 
2016 business planning
 2016 business planning 2016 business planning
2016 business planningCordell Parvin
 
148320592002 SWOT Analysis Of new pharmaceutical Companies
148320592002 SWOT Analysis Of new pharmaceutical Companies148320592002 SWOT Analysis Of new pharmaceutical Companies
148320592002 SWOT Analysis Of new pharmaceutical CompaniesDharmik Bhatt
 
“SWOT ANALYSIS OF NEW PHARMACEUTICAL COMPANY”
“SWOT ANALYSIS OF NEW PHARMACEUTICAL COMPANY”“SWOT ANALYSIS OF NEW PHARMACEUTICAL COMPANY”
“SWOT ANALYSIS OF NEW PHARMACEUTICAL COMPANY” Dharmik Bhatt
 
Fda stung drug makers look to club resources for solution
Fda stung drug makers look to club resources for solutionFda stung drug makers look to club resources for solution
Fda stung drug makers look to club resources for solutionOther Mother
 
CASE TO BE ANALYZED LISTED BELOW THE ASSIGNMENTCOMPAN.docx
CASE TO BE ANALYZED LISTED BELOW THE ASSIGNMENTCOMPAN.docxCASE TO BE ANALYZED LISTED BELOW THE ASSIGNMENTCOMPAN.docx
CASE TO BE ANALYZED LISTED BELOW THE ASSIGNMENTCOMPAN.docxwendolynhalbert
 
How Wellness Can Transform Your Benefits Solutions. Handout.
How Wellness Can Transform Your Benefits Solutions. Handout.How Wellness Can Transform Your Benefits Solutions. Handout.
How Wellness Can Transform Your Benefits Solutions. Handout.Carol Harnett
 

Ähnlich wie Press Release Assignment (20)

Persuasive Essay On Off Label Drugs
Persuasive Essay On Off Label DrugsPersuasive Essay On Off Label Drugs
Persuasive Essay On Off Label Drugs
 
Common Emergency Drug Used For Patients With Severe Allergies
Common Emergency Drug Used For Patients With Severe AllergiesCommon Emergency Drug Used For Patients With Severe Allergies
Common Emergency Drug Used For Patients With Severe Allergies
 
U . S .When the price of the blood-pressure drugNitropre.docx
U . S .When the price of the blood-pressure drugNitropre.docxU . S .When the price of the blood-pressure drugNitropre.docx
U . S .When the price of the blood-pressure drugNitropre.docx
 
Case study on bajaj auto
Case study on bajaj autoCase study on bajaj auto
Case study on bajaj auto
 
89224053 study-case-j-j
89224053 study-case-j-j89224053 study-case-j-j
89224053 study-case-j-j
 
CompetencyThis competency will allow you to demonstrate your abi.docx
CompetencyThis competency will allow you to demonstrate your abi.docxCompetencyThis competency will allow you to demonstrate your abi.docx
CompetencyThis competency will allow you to demonstrate your abi.docx
 
Pharmaceutical Marketing - Whats in store for patients?
Pharmaceutical Marketing - Whats in store for patients?Pharmaceutical Marketing - Whats in store for patients?
Pharmaceutical Marketing - Whats in store for patients?
 
Ibogaine Research
Ibogaine ResearchIbogaine Research
Ibogaine Research
 
Dr reddy’s laboratories limited
Dr reddy’s laboratories limited Dr reddy’s laboratories limited
Dr reddy’s laboratories limited
 
Presented by buddhabhushan reddy.new
Presented by  buddhabhushan reddy.newPresented by  buddhabhushan reddy.new
Presented by buddhabhushan reddy.new
 
Rite Aid Mission Statement
Rite Aid Mission StatementRite Aid Mission Statement
Rite Aid Mission Statement
 
Pharma
PharmaPharma
Pharma
 
VA MEDI PHARMA PVT LTD COMPANY PROFILE.pdf
VA MEDI PHARMA PVT LTD COMPANY PROFILE.pdfVA MEDI PHARMA PVT LTD COMPANY PROFILE.pdf
VA MEDI PHARMA PVT LTD COMPANY PROFILE.pdf
 
2016 business planning
 2016 business planning 2016 business planning
2016 business planning
 
148320592002 SWOT Analysis Of new pharmaceutical Companies
148320592002 SWOT Analysis Of new pharmaceutical Companies148320592002 SWOT Analysis Of new pharmaceutical Companies
148320592002 SWOT Analysis Of new pharmaceutical Companies
 
“SWOT ANALYSIS OF NEW PHARMACEUTICAL COMPANY”
“SWOT ANALYSIS OF NEW PHARMACEUTICAL COMPANY”“SWOT ANALYSIS OF NEW PHARMACEUTICAL COMPANY”
“SWOT ANALYSIS OF NEW PHARMACEUTICAL COMPANY”
 
Fda stung drug makers look to club resources for solution
Fda stung drug makers look to club resources for solutionFda stung drug makers look to club resources for solution
Fda stung drug makers look to club resources for solution
 
CASE TO BE ANALYZED LISTED BELOW THE ASSIGNMENTCOMPAN.docx
CASE TO BE ANALYZED LISTED BELOW THE ASSIGNMENTCOMPAN.docxCASE TO BE ANALYZED LISTED BELOW THE ASSIGNMENTCOMPAN.docx
CASE TO BE ANALYZED LISTED BELOW THE ASSIGNMENTCOMPAN.docx
 
Charles, Randy Bio
Charles, Randy BioCharles, Randy Bio
Charles, Randy Bio
 
How Wellness Can Transform Your Benefits Solutions. Handout.
How Wellness Can Transform Your Benefits Solutions. Handout.How Wellness Can Transform Your Benefits Solutions. Handout.
How Wellness Can Transform Your Benefits Solutions. Handout.
 

Press Release Assignment

  • 1. Press Release Assignment Using proper release format, AP Style, inverted pyramid structure and proper grammar/punctuation, write a press release using the following facts:  You are representing the pharmaceutical company Same Solutions  One of your researchers, Dr. Herbert Landry has made a significant finding pertaining to the efficacy of your company’s generic drug for high blood pressure, Bringitdown.  He has determined in a controlled study that Bringitdown actually works at a 95% rate of reducing blood pressure by at least 20 points, which is significantly higher than the name brands from major pharmaceutical companies like Merck.  Other brands tested around the 8-10 point range of blood pressure reduction.  “Although our business is producing generic medications, that does not mean we produce an inferior product. And in this case, it appears to be working better” said Landry.  “Our product is a no-frills version of the other companies’ blood pressure medications, and we don’t advertise like those bigger companies. This allows us to concentrate on the research, the product and the customers” said Landry.  The CEO of Same Solutions, Dr. Margaret Lee explained that this had been one of the most groundbreaking experiences of her 10-year career with the organization.  A psychologist with an MBA from Yale, Dr. Lee has conducted a fair amount of research on her own. She was noted for her work with medications for youths with ADHD.  Same Solutions has been in business since 1982 in Everywhere, Pa. Starting with only 10 employees, it now employs over 500 people. This makes Same Solutions one of the best employers in Central Pennsylvania.  Mayor William Shure said that he was there when Same Solutions broke ground in Everywhere. “It was an important day for the city because jobs were a major concern. I had no idea that all these years later that they would still be going strong.”  Same Solutions believes this finding could reduce the price that people pay for blood pressure medications by up to 60 percent while at the same time providing them with a better product.  Previously, some doctors had insisted on brand name products because generics had not been operating at the same level of effectiveness.  Bringitdown will be on the market across the United States beginning on May 1, 2008.