From Amazon to WordPress: Creating your eCommerce site
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Promoting your physical products on Shopify, Etsy, or Amazon can be convenient, but expensive since those sites take a cut of your profits. By switching to WordPress to promote your products, you can drive more customers to your brand and keep more of your profits. Presentation given at #wordcamp #raleigh 2017.
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From Amazon to WordPress: Creating your eCommerce site
- 1. From Amazon to WordPress Creating your eCommerce site By Sharon Dawson @SharonADawson Marketing Communications Manager @TheeDesign
- 2. • Unreachable Customer Service • 22 percent of shopping cart abandonments were due to unreachable customer service. • Required Login to Order • 20 percent of shopping cart abandonments were due to forced registration. Things Consumers Hate About Ecommerce Sites
- 3. • No Way to Sort or Filter Results • Sort and filter category pages and search results. • No Search Options • Customers who use on-site search to find products are more than three times more likely to convert than customers who don't. • Poor Graphic Design • 42 percent of folks do not trust poorly designed sites. Things Consumers Hate About Ecommerce Sites
- 4. The Customer is Always…
- 5. Cheap! • Shipping Costs • Coupon Codes • Stacking promotions The Customer is Always
- 6. Lip balm: $3.30 how much to ship on burtsbees.com website?
- 7. A Picture is Worth…
- 8. A Picture is Worth Nothing if it’s Wrong • Picture matches description and title • Correct color, flavor, type • Size • Special packaging
- 11. The eCommerce Golden Rule Is…
- 12. The eCommerce Golden Rule Is Do Unto Others As Amazon Has Done Unto Others
- 13. eCommerce Basics • Homepage obvious it’s eCommerce • Well designed product pages • Logical easy to use checkout flow • 301 Redirects when a product no longer available • FAQ page relating to eCommerce, not just company or products • Standard Pages in footer • Terms of Use • Privacy Policy • Shipping Policy • Returns Policy
- 14. • Appealing Images • Product description not duplicate! • If multiple colors/flavors/size, drop down or separate options on the page that carries over to the payment engine • Size or quantity in container clearly listed • Reviews Product Pages
- 15. • WooCommerce Subscriptions • Accepts weekly, monthly, annual payments • Table Rate Shipping • Stripe Payment Gateway • WooCommerce Mailchimp • WooCommerce Currency Switcher • Products Slider • PDF Invoices WooCommerce Plugins
- 16. • Offer different than on page already • FOMO • Split Test • Not for newsletter signup • OptIn Monster Plugin Pop Ups
- 18. • Introduce your products via Amazon • Deal in the package • Follow up email with a deal Can’t Beat ‘Em, Join ‘Em
- 20. • Google Product Feed through WooCommerce • Feeds into Google Merchant Center Google Shopping
- 21. Don’t Forget… • The Customer is Always… • A Picture is Worth… • eCommerce Golden Rule… Follow Me! @SharonADawson @TheeDesign Get this presentation (will be added by end of day) https://www.slideshare.net/sharonadawson